An in-depth analysis of Trulia's Football Friday program in NYC complete with execution details and results.

1. #truliafootballfriday
new york office
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2. Agenda
 Challenge
− Seahawks v. 49ers
− Broncos v. Patriots
 Strategic Plan
 Execution Review
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3. Challenge
 Bet #1
− Seahawks victory results in Pete Flint wearing a Seahawks jersey
around the San Francisco office
− 49ers victory results in Ian Morris wearing a 49ers jersey around the
Bellevue office
 Bet #2
− Broncos victory results in Eric Oldfield wearing a Broncos jersey around
the New York office
− Patriots victory results in Greg Bland wearing a Patriots jersey around
the Denver office
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4. Strategic Plan
 Align with 2014 OKR alignment to take the mickey out of Eric
Oldfield (VP, Media Sales) whenever possible
 Get some pizza
 And some beer too
 Operational support
− Chat Joglekar (Senior Director, Sales Operations) is a real Broncos fan
with supplies
− Ruth Calhoun (Senior Director, Sales Development) has Amazon Prime
for expediting additional equipment
 Potential risks
− Matt Lieberman (Manager, Strategic Partnerships) is a 49ers fan
− Nicolle Austin (Manager, Strategic Partnerships) is a Pats fan
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5. Execution Review
 Cross-departmental buy-in: Did not achieve.
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6. Execution Review
 Best of breed decorations: Significantly below expectations.
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7. Execution Review
 New year’s resolution compliance: Epic fail.
Peyton
approved
Tap the
Rockies
Crush ‘em,
Broncos!
Better
ingredients,
better pizza.
Papa John’s
Is this even
food?
Who put that
there??
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8. Execution Review
 Attention to detail: Exceeded expectations.
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9. Execution Review
 Percentage of fun achieved: 100%
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