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CULTURAL STUDIES
PART III
BEGINNING OF CULTURAL STUDIES
• Culture and Anarchy (1869) By Mathew Arnold
• Barbarians for the aristocracy, Philistines for the middle class, andPopulace for the
working class
• “doing as one likes” - “primitives
• Primitive Culture (1871) by Edward B. Tylor
• Frankfort School – Theodore Adorno and Max Horkimer – Culture Industry
• Raymond Williams and Richard Hoggart
• BCCCS (1964) - University of Birmingham
• Birmingham Centre for Contemporary Cultural Studies
• Stuart Hall (1969)
• Richard Johnson
• 2002 - the University of Birmingham dismantled the Department Cultural Studies
RICHARD HOGGART
• Hoggart's The Uses of Literacy (1957)
• Subtitled “aspects of working class life with reference to publications and
enteretainments”
• Two parts – old order and uses
• examining the influence of mass media in the United Kingdom.
• "the mass publicists" make mass culture
• urban culture 'of the people' are being destroyed“.
• pulp fiction, popular magazines and newspapers and the movies
• triumph of Hollywood
RAYMOND WILLIAMS
• Culture and Society (1958)
• exploring how the notion of culture developed in the West, especially Great Britain
• Industrial Revolution
• Edmund Burke and William Cobbett, also looking at William Blake, William
Wordsworth, F. R. Leavis, George Orwell and Christopher Caudwell.
• The Long Revolution (1965)
• The Country and the City (1973) - debunks the notion of rural life as simple,
natural, and unadulterated - embedded in the writings of English poets – urban -
symbol of capitalist production, labor, and exploitation.
• Structure of feeling refers to the different ways of thinking vying to emerge at any
one time in history.
• Keywords: A Vocabulary of Culture and Society (1976)
STUART HALL
• “Encoding and Decoding in the Television Discourse” (1973)
• Media messages are produced, disseminated, and interpreted
• Encoding/decoding model of communication
• individual's cultural background, economic standing, and personal experiences
• in ways that make sense to you
• advertisements can have multiple layers of meaning
COCO COLA
FUNCTIONS OF LANGUAGE - ROMAN
JACOBSON
THE MEDIUM IS THE MESSAGE
• a phrase coined by Marshall McLuhan
• Understanding Media: The Extensions of Man (1964)
• the channel through which a message is transmitted IS MORE IMPORTANT THAN
MESSAGE
• medium affects the society
• The Medium Is the “Massage”
• light bulb
E.P.THOMPSON
• The Making of the English Working Class
• 1780 to 1832
• popular movements that are oft forgotten in history
• Diggers - Gerrard Winstanley, the Digger, helps us to understand the movement of
feeling, turning away from the "kingdom without" to the "kingdom within“
• Levellers
Cultural studies 3.0

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Cultural studies 3.0

  • 2. BEGINNING OF CULTURAL STUDIES • Culture and Anarchy (1869) By Mathew Arnold • Barbarians for the aristocracy, Philistines for the middle class, andPopulace for the working class • “doing as one likes” - “primitives • Primitive Culture (1871) by Edward B. Tylor • Frankfort School – Theodore Adorno and Max Horkimer – Culture Industry • Raymond Williams and Richard Hoggart • BCCCS (1964) - University of Birmingham • Birmingham Centre for Contemporary Cultural Studies
  • 3. • Stuart Hall (1969) • Richard Johnson • 2002 - the University of Birmingham dismantled the Department Cultural Studies
  • 4. RICHARD HOGGART • Hoggart's The Uses of Literacy (1957) • Subtitled “aspects of working class life with reference to publications and enteretainments” • Two parts – old order and uses • examining the influence of mass media in the United Kingdom. • "the mass publicists" make mass culture • urban culture 'of the people' are being destroyed“. • pulp fiction, popular magazines and newspapers and the movies • triumph of Hollywood
  • 5. RAYMOND WILLIAMS • Culture and Society (1958) • exploring how the notion of culture developed in the West, especially Great Britain • Industrial Revolution • Edmund Burke and William Cobbett, also looking at William Blake, William Wordsworth, F. R. Leavis, George Orwell and Christopher Caudwell. • The Long Revolution (1965) • The Country and the City (1973) - debunks the notion of rural life as simple, natural, and unadulterated - embedded in the writings of English poets – urban - symbol of capitalist production, labor, and exploitation. • Structure of feeling refers to the different ways of thinking vying to emerge at any one time in history. • Keywords: A Vocabulary of Culture and Society (1976)
  • 6. STUART HALL • “Encoding and Decoding in the Television Discourse” (1973) • Media messages are produced, disseminated, and interpreted • Encoding/decoding model of communication • individual's cultural background, economic standing, and personal experiences • in ways that make sense to you • advertisements can have multiple layers of meaning
  • 8.
  • 9. FUNCTIONS OF LANGUAGE - ROMAN JACOBSON
  • 10. THE MEDIUM IS THE MESSAGE • a phrase coined by Marshall McLuhan • Understanding Media: The Extensions of Man (1964) • the channel through which a message is transmitted IS MORE IMPORTANT THAN MESSAGE • medium affects the society • The Medium Is the “Massage” • light bulb
  • 11. E.P.THOMPSON • The Making of the English Working Class • 1780 to 1832 • popular movements that are oft forgotten in history • Diggers - Gerrard Winstanley, the Digger, helps us to understand the movement of feeling, turning away from the "kingdom without" to the "kingdom within“ • Levellers