1. MM5008 MARKETING MANAGEMENT
R47A - Syndicate 6:
Habibie Vakunala R A 291 12 005
Zara Zentira 291 12 016
Shella Deviany Hakim 291 12 043
Tegar Ditya Pragama 291 12 049
Hersa Audi Pratama 291 12 079
Inayah 291 12 082
Tobias Lippstreu 790 12 712
2. • Largest Indoor theme Park in Indonesia (world's third-
largest indoor theme park)
• Mega Development project under the management of
Trans Corp., one biggest media corporations in
Indonesia.
• Trans Corp. (PT Trans Corporation) formerly known as PT Para Inti Investindo
is a business unit of CT Corp in the field of media, lifestyle, and
entertainment.
• At first, Trans Corp. founded as a liaison between the television station Trans
TV with a television station that had just taken over 49% ownership stake by
CT Corp of Kompas Media Group, Trans 7 (formerly TV7).
• Trans Corp is owned by CT Corp that was driven Chairul Tanjung.
3.
4. VISION
• become a developer for the largest tourism
and entertainment region in Indonesia.
MISION
• build the largest tourism and entertainment
area in Indonesia that will be the pride of the
entire nation, Indonesia.
5. SEGMENTATION
• Families
• Children, Teenagers, Youngster, and Adult
• Students, Executives
TARGETING
• Middle to high class
• Modern, Urban style
POSITIONING
• Differentiation Positioning: “Lifestyle and Entertainment”
6. PLACE
a. Trans Studio Makassar
Built on the area of 12.7 hectares
with investment up to IDR 1 trillion.
Located on the main road of Metro
Tanjung Bunga Street, Makassar.
b. Trans Studio Bandung
Integrated with Trans Studio Mall
and The Trans Hotel (TSM), Gatot
Subroto Street 289, Bandung.
7. PRODUCT
Many of the rides are adopted from
Universal Studios and Disneyland (US).
Theme Park, consists of:
a. 22 features and amusement rides
(Central Studio, Lost City, Magic
Corner, Tsunami Island and Cartoon
City).
b. Facilities (The Coffee Bean, Baskin
Robins, Corvette Dinner)
• The rides also contain space simulation program of several television stations
(Dunia Lain, Si Bolang, Jelajah, Ayun Ombak, and Angin Beliung).
• Visitors can experience the feeling of a celebrity in front of the camera or to be
the crew of a television show.
• Studio Central, providing the visitors the glamour world of Hollywood; the zone
reveals tricks and secrets behind the scenes of great movies.
• Various Performances in the amphitheater (Parade, Show)
8. • The Yamaha Race Coaster Ride is one of 3 top
extreme roller coasters in the world (2 units in
America and 1 unit in Bandung) with a speed
of 130 km/hour racing down from a height of
49 meters.
10. PROMOTION
Website TV Commercial
http://www.transstudioworld.com/ Advertisement through TV Commercial
http://www.transstudiobandung.com/ on Trans TV and Trans 7.
http://transstudioworld.net/
Trans studio advertise the theme park on Trans TV and Trans 7 commercial. In
exchange, Trans Studio do the promotions of other Trans corp. business line (Trans
TV, Trans 7) Banner, rides and attractions, Mascots
11. PROMOTION (Cont.)
• MEGA CASH
Mega Cash Card must be filled with a certain
nominal amount before the transaction can be used.
All transactions in the area of Trans Studio Theme
Park Bandung use this card as a means to pay.
SPECIAL OFFERS:
1. Silk Air
2. Merpati Air
3. Cipaganti
free meal in Studio Chick Trans Studio by
showing the boarding pass (of SILK AIR and
MERPATI AIR ) or ticket (CIPAGANTI) in the
counter of Trans Studio‘s Customer Service.
12. Marketing and Promotion Strategy
Education and
Entertainment
(Edutainment) Programs
create programs that not only
meets the entertainment needs but
also provide programs the element
of education.
Children learn and get
information in science center, Trans
City theatre or Amphitheatre during
playing in there.
13. Connecting with Costumers
• TRANS STUDIO offers excitement and amusement to the busy
urban families/people.
• INTERACTING WITH COSTUMER: DIRECT MARKETING (direct
communication with individual to obtain immediate response)
Customers can buy online ticket via email or contact number
admin@transstudioworld.net & 085746634046 – Ali
14. Connecting with Costumers
• Building and Developing Loyalty Program:
To create a strong, tight connection to customers
TRANS STUDIO often gives special offering (every month or in
particular occasions)
e.g. In September 2012, A special promotion: CAMPUS DAY
• TRANS STUDIO create an members and get special offering for
their member. Such as VIP Access Trans Studio.
15. • Has built its strong brand.
• Largest Indoor theme park in Indonesia.
• The international sophisticated entertainment that is not less than
an amusement park in other countries such as Universal studio.
• As “one stop lifestyle and entertainment area” which include an
indoor theme park, shopping centers, and 5-star hotels.
• Attracts many domestic as well as international tourists (from other
ASEAN countries, especially Malaysians). Bandung and Makassar
has grown into a major tourist destination.
Success of
TRANS STUDIO
