CPIBO Soft Skills project on “Markets of Bombay” Conducted and lead a primary research, performing, reporting on various markets in Bombay which involved interviewing Sellers and Buyers and provided stats on PowerPoint.

2. OVERVIEW
INTRODUCTION AND DESCRIPTION OF APPAREL MARKETS
COMPARISON AND ANALYSIS OF THE TWO APPAREL MARKETS
INTRODUCTION TO OTHER MARKETS AND DESCRIPTION
ANALYSIS
QUESTIONNAIRE
VIDEOS AND PICTURES
CREDITS

3. MARKETS
OF BOMBAY
APPAREL
MARKET
COLABA
CAUSEWAY
FASHION
STREET
OTHER
MARKET
CRAWFORD
MARKET

5. TABLE OF CONTENT FOR APPAREL MARKET
SLIDE NUMBER TITLE SPEAKER
7 INTRODUCTION TO COLABA
CAUSEWAY
GANESH MENON
9 SELLERS POINT OF VIEW GANESH MENON
10 BUYERS POINT OF VIEW PRANITA SHETTY
11 PECULIARITIES PRANITA SHETTY
13 INTRODUCTION TO FASHION
STREET
JUGAL CHAMPANEKAR
14 SELLERS POINT OF VIEW JUGAL CHAMPANEKAR
15 BUYERS POINT OF VIEW JUGAL CHAMPANEKAR
16 PECULARITIES JUGAL CHAMPANEKAR
17 ANALYSIS AND CONCLUSION OF
THE TWO MARKETS
GANESH MENON

7. INTRODUCTION TO COLABA CAUSEWAY
• HISTORY:
 Colaba Causeway was built in 1838.
 Major link between Colaba and the Old Woman’s island in the city.
 Colaba Causeway, is famous for being the shopping paradise.
• HOW TO GET HERE?
 Nearby from CST or Churchgate station.
 Public mode of Transport advised.
 Private vehicles to be avoided.
• WHAT CAN YOU FIND HERE?
 Apparels.
 Jewelry , footwear, watches, perfumes, sunglasses ,bags, sportswear, etc.
 Branded stores such as Nike, Adidas, etc.
 Restaurants and Theatres.

9. SELLERS POINT OF VIEW
Market is open through out the week from 9am to 10pm.
Target customers are mainly women.
Clothes sold are first level export reject
Bags are Imported from Bangkok.
Jewelry is imported from Delhi
Profit Margin 10-15%
Sellers are in the age range of 35-40 years
Have a experience of over 10-15 years

10. BUYERS POINT OF VIEW
• What attracts customers?
 Bargaining nature of the market.
 Latest trends.
 Good quality trendy products at cheaper price.
 Everything under one roof.
 Good cafes and Restaurants.
oHow often do customers visit the market?
 After every 2-3 months.
oWhat do they usually buy?
 Mainly clothes and Jewelry.

11. PECULARITIES
One of the oldest Markets of Bombay.
The most profitable month for the sellers is December because of Christmas and
New years.
High footfall because many colleges and hotels are close to the market.
Surrounded are the Mumbai's famous landmarks, the Gateway of India and Taj
Mahal Palace & Tower.
It is a tourist spot and there are many tourist spots around the market.
Shoppers paradise – YOU CAN BARGAIN UPTO 50%!
History of café’s such as Leopold and Mondegar.

13. INTRODUCTION TO FASHION STREET
• HISTORY:
 The market was established in 1875.
 The market has grown from a few shops to about 150 shops.
• HOW TO GET HERE?
 Accessible from Churchgate and CST Station.
 Public mode of transport such as buses and cabs are available.
 Walking distance from Churchgate station.
 Private vehicles must be avoided.
• WHAT YOU GET HERE?
 Garments, footwear, sunglasses, Jewelry.
 Street food.

14. SELLERS POINT OF VIEW
The shops need to get a license from BMC to operate in this market.
The market is open throughout the week from 11:00 am to 9:00 pm.
Market is most crowded on weekends.
Target customers are both Men and women.
Footfall in this market has declined over the years.
Clothes sold are second level export rejects.
The sellers run the shop in partnership

15. BUYERS POINT OF VIEW
Shoppers have bargaining power in the market.
It is easily accessible from Churchgate and CST station.
You can find clothes for men and children in this market.
Clothes are available in all price range.
Items must be checked properly as the product sold are defected pieces.

16. PECULARITIES
Variety of garments for both men and women and for all age groups
Trendy clothes and accessories.
Most of the shops at fashion street specialize in a particular product.
You get products at a cheaper rate if you know how to bargain.

17. COLABA CAUSEWAY FASHION STREET
MOST OF THE SHOPS ARE RENTED AND THEY PAY
RENT TO THE LICENSE HOLDER
FEWER SHOPS ARE RENTED. HENCE THEY PAY
ONLY LICENSE FEE TO THE BMC
FOOTFALL HAS INCREASED OVER THE YEARS FOOTFALL HAS DECLINED OVER THE YEARS
TARGET CUSTOMERS ARE WOMEN TARGET CUSTOMERS ARE BOTH MEN AND WOMEN
SELL LEVEL 1 EXPORT GOODS SELL LEVEL 2 EXPORT GOODS
LESS BARGAINING POWER MORE BARGAINING POWER
LARGER PROFITS SMALLER PROFITS
A large number of Foreigners visit this market Foreigners usually don’t visit this market
Greater customer satisfaction Customer satisfaction is low

18. COMPARISON
QUALITY BARGAIN VARIETY CROWD PROFIT BUYER SATISFACTION
CRAWFORD FASHION STREET

21. TABLE OF CONTENT FOR OTHER MARKET
SLIDE NUMBER TITLE SPEAKER
21 INTRODUCTION TO CRAWFORD
MARKET - HISTORY
MANSI DHAGE
22 INTRODUCTION TO CRAWFORD
MARKET - ARCHITECTURE
MANSI DHAGE
23 SELLERS POINT OF VIEW AMI CHHEDA
24 BUYERS POINT OF VIEW AMI CHHEDA
25 ANALYSIS AMI CHHEDA

22. INTRODUCTION TO CRAWFORD MARKET
• HISTORY:
 Construction completed in 1869
 Donated to the city by Cowasji Jehangir
 Businesses commenced in 1871
 Initially known as 'Mahatma Jyotirao Phule Market’
 After India's independence renamed by ‘Mukundraoji Bhujbal Patil’
 In 1882, the building was the first in India to be lit up by electricity

23. INTRODUCTION TO CRAWFORD MARKET
• ARCHITECTURE
 Norman, Flemish, Gothic architectural styles
 British architect William Emerson and Lockwood Kipling
 Covers an area of 22,471 sq m
 Adorned with paintings
 Construction of 'Kurla stone' and 'Red stone’
 Ample sunlight during the day
 Clock Tower, intricate Victorian carvings

24. SELLERS POINT OF VIEW
Deal in wholesale prices
Run business in business days at business timings
Face bargaining issues
Rest on Saturdays
Most trade happens in festive seasons & Saturday Sundays
Crockery, Chinese toys, electrical lightings, fruits and vegetables
Hookah, paper plate and fancy box dealers.

25. SCHEDULE AND HOW TO GET HERE
Open during normal business hours
fresh produce brought during mid or late morning
Opening Hours- 9AM or 10:30
doesn’t close until 8PM
Sunday- only open during the morning
Near from Andheri/ Masjid/CST station

26. ATTRACTIONS NEAR CRAWFORD
Rudyard Kipling’s birth house
Dohbi Gaht
St Xaviers College
Manish Market
Mahatma Gandhi Phool Market
Mulji Jetha Market
Brihan Mumbai Mahanagarpalika

27. BUYERS POINT OF VIEW
 Popular for buying household items
 Extremely Low and reasonable price
 Wide variety of products
 Includes both: Indian and Foreigners
 Ready-to-stich clothes, dress materials, Chinese toys
 Artificial jewelry, travel bag, fruits and vegetables, shoes
 Belts, toiletries, cake making and decorating equipment
 Electrical lightings, fittings are available

28. BUYING PRICE COMPARISON
0
500
1000
1500
2000
2500
3000
3500
SQUIN CUSIONS HANGERS DISCO BALL CURTAINS PRINTED KNIVES LANTERN LIGHTS
CRAWFORD AMAZON WALLMART

29. Crawford Market has been at the center of market life in South Mumbai since it was
built in the days of the British Raj.
Major products in Crawford are fresh fruits and vegetables.
One may also find pet markets consisting of songbirds dogs/puppies and cats
There are stalls selling snack foods such as chocolates and biscuits consisting of
both national and international brands
 Shops also consist of perfume and makeup products
Household items are also available

31.  GANESH MENON
 PRANITA SHETTY
 MANSI DHAGE
 JUGAL CHAMPANERKAR
 AMI CHEDDA

32. WE WOULD LIKE TO THANK ALL THE VENDORS AND SHOPPERS FOR
THEIR TIME AND INSIGHTS.