London’s Regent Street to deploy beacon technology & London retail space to ‘radically increase’ in decade of development

1. central london
retail bulletin
all the latest from nash bond & fsp JULY 2014
in short
• London’s Regent Street to deploy beacon technology – London’s Regent Street is set to deploy ‘beacon’ technology
that will enable shoppers to receive personalised marketing content on the their mobile phones when visiting the mile long
shopping street.
• Estee Lauder have agreed to occupy all the retail at Fitzroy Place development – Exemplar have confirmed a letting
to the cosmetics giant at 1 Fitzroy Place of 140,000 sq ft office and retail within the development.
• London retail space to ‘radically increase’ in decade of development – London is set to benefit from a decade of
development that will add some 10 million sq ft of retail space to the capital.
• Covent Garden’s Henrietta Street gets menswear revamp – Henrietta Street in Covent Garden is to be repositioned
as a premium menswear destination, with developer Capco looking to repeat the success of its recent regeneration of nearby
King Street.
zone a movements the major streets
West End 2014 Q2 3 Mnths 1 Yr 5 Yrs 10 Yrs
Bond Street* £1300 8.3% 91.2% 205.9%
Oxford Street* £825 6.5% 6.5% 65.0% 83.3%
Regent Street* £650 30.0% 116.7%
KenSINGTON High St* £280 24.4% 1.8% 9.8%
Piccadilly* £300 66.7% 114.3%
Carnaby Street £485 2.1% 2.1% 61.7% 148.7%
Cov garden james st £820 13.1% 13.1% 57.7% 72.6%
high holborn £250 11.1% 61.3%
Cheapside £275 5.8% 1.9% 19.6%
Bishopsgate £275 1.9% 14.6% 57.1%
Sloane Street £825 73.7% 108.9%
Kings Road £450 5.9% 12.5% 7.1% 55.2%
Brompton Road £660 10.0% 25.7% 29.4%
Jermyn street £300 5.3% 5.3% 62.2% 200.0%
*30 ft zones Source:NashBond
www.nashbond.co.uk www.fspretail.com

2. retail burn
FSP’s SnapShop records good news
stories about: Burberry, with a jump
in annual profits and a return of Ben
Dickens; Wahaca with the launch of a
new fast-casual concept; Thomas Pink
with interactive in-store technology. Not
so good news recorded for: American
Apparel with the board suspending
founder Dov Charney; Bershka with plans
by Inditex for the brand to exit its Oxford
Street store; Prada, with a decline in first
quarter profits.
retailers in london
opening closing
retail news index
FSP’s Retail News Indicator tracks the sentiment of news
about Central London retailers.
Although the news about F&B retailers continues to hold
news about Central London above the rest of the UK, the
reversal in the sentiment about Clothing & Footwear retailers
has pulled the All London index down.
Thomas Pink
000’s
120
115
110
105
100
95
90
Jul 12
Aug 12
Jun 12
Aug 13
Sept 12
Oct 12
Nov 12
Jan 13
Feb 13
Dec 12
Mar 13
Apr 13
May 13
Jun 13
Mar 14
Jan 14
Feb 14
Apr 14
May 14
Jun 14
Jul 13
Dec 13
Oct 13
Nov 13
Sept 13
F&B C&F ALL LONDON ALL UK
retail news index
up to JUNE 2014
Source : FSP
Source: FSP
www.nashbond.co.uk www.fspretail.com

3. the knowledge
FSP continuously undertakes research on customers and
retailing in the West End. Shopping Centres, Outlet Centres
and increasingly Retail Parks rely upon an appropriate mix of
fashion retailers to attract, engage and delight shoppers.
Age and Image self-perceptions underpin fashion purchasing
decisions and Fashion retailers tend to be positioned to
serve specific market niches. FISH is the FSP consumer
segmentation system that identifies 5 key groups amongst
shoppers for fashion merchandise. It is equally applicable to
shops, based on their targeted shoppers. It can be seen from
the adjacent chart that the predominant FISH classification
of central London retailers is Assured, the category Premium
brands are most associated with. Assured shoppers are
mobile, high spending, brand aware and fashion conscious.
store opening
Piquadro - the Italian luxury leather goods company has opened
their first UK store on London’s Regent Street. After overseeing
a successful retail expansion in China, Piquadro opened 67
Regent Street extended to 1,400 sq ft over two floors.
Piquadro is known for its unique leather goods designs, such
as the Blue Square and currently has over 108 stores around
the world.
Nash Bond acted for the Landlord, St Martins Property
Corporation.
new west end statistics
West end weekly footfall
000’s
7000
6500
6000
5500
5000
4000
Week
4500
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47
2013 2014
Source : NWEC
15%
10%
5%
0%
-5%
-10%
-15%
-20%
Knightsbridge
15%
10%
5%
0%
100%
80%
60%
40%
20%
Bond Street Kings Road Regents
May Jun Jul Aug Sep Oct Nov Dec13 Jan14 Feb Mar Apr
REGENT STREET BOND STREET
OXFORD STREET WEST END
Jan
-5%
-10%
-15%
Feb Mar Apr May Jun Jul
REGENT STREET BOND STREET
OXFORD STREET WEST END
AVERAGE WEEKLY FOOTFAll
% year on year change
Source : NWEC
Street
Sloane
Street
East Oxford
Street
West Oxford
Street
Piccadilly
Young Assured Family Classic
65% 74% 70%
53%
82%
28%
46%
71%
London west end - Retail mix: FISH
Source : FSP
Nash Bond
T. 020 7290 4555
E. info@nashbond.co.uk
W. www.nashbond.co.uk
FSP Retail
T. 01494 474 740
E. fspretail@fspretail.com
W. www.fspretail.com