G&R helps brands create more effective marketing communications by applying sound research processes and developing fact-based insights. This is an overview of our capabilities.

1. Communications Research
since 1948
Pennington, New Jersey
Make
Meaning
Count
G&R at a Glance

2. We are specialized
We offer a unique toolkit of
market-proven services for
understanding audiences feelings,
attitudes, and beliefs, and
assessing content.
We are driven by quality
Research quality has been part of
our DNA since our founding in
1948 by George Gallup, the
eponymous name for polling
worldwide, and Claude Robinson,
the founder of Opinion Research
Corporation (ORC) and the first
presidential pollster.
We are experienced
We’ve worked with many of the
leading advertising companies,
innovated many of the research
methods now customary in the
industry, tested more that 300,000
ads and commercials in all media,
and helped build significant
brands along the way.
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We are an independent
marketing research company
We help our clients create more effective
marketing communications by providing fact-
based insights based on solid research processes.

3. Our business is your business
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As an independent research company,
research is our entire business.
This ensures that you receive the best possible data
and insights to support your decision-making needs.
We are here to help you succeed.

4. Message Development
To build effective brand communications, you need
to start with a strong foundation: the concept on
which the message is based. G&R offers integrated
qualitative and quantitative research solutions that
identify robust ideas and compelling language for
communicating with your market.
Advertising Pre-Testing
G&R’s comprehensive suite of online, sales-
validated pretesting tools delivers fast, high quality
and cost-effective data. Our substantial norm
databases and masses of data analyses provide
actionable insights that reduce risk and improve
advertising performance.
Claims Substantiation
In order to say it, it must be true. G&R’s expertise
and reputation for quality has made us a trusted
partner in Claims Substantiation. Our experience
and care in designing, executing, and defending
claims research ensures that you receive maximum
protection for these important studies.
Consumer Neuroscience (fEMG)
What we feel is not always the same as what we say.
G&R’s pioneering CERA system and Audience
Response Lab tap state-of-the-art technologies to
reveal the pre-conscious feelings that people hold
about brands, features, designs, and
communications.
Our carefully constructed research methods help
companies develop, assess, and protect brand
advertising and communications
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5. G&R’s findings cover the relative performance of nearly every conceivable
element of ad content and execution.
- Creative Director, Advertising Agency
G&R astutely interpreted our advertising needs, made themselves available
for consultation, and presented valuable information to a variety of people in
an extremely effective manner.
- Market Research Director, Cosmetics Company
G&R’s good and thoughtful analysis gave me many sterling alternatives to
consider and build upon.
- President, Household Products
So far as I know, if you leave out the principles developed by G&R and John
Caples, what's left is primarily unsubstantiated opinion and intuition.
- Chairman, Advertising Agency
G&R’s efforts set the standard for future activities of this type. Please accept
our heartfelt thanks and congratulations on a job superbly done.
- Marketing Communications Director, Sports Marketing Organization
Thanks for doing such a great job in meeting all of our needs with our Print
Ad research. We really appreciate your excellent service and attention to
research quality!
- Global Market Analytics, Pharmaceutical Company
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What our
clients say
about us

6. Whether you have a specific
communications research need,
or just want to learn more
about G&R, we’d love to talk
Stefanie Dursin, Account Manager
609.730.1550 x119
stefanie.dursin@gandrllc.com
The G&R Cooperative
24 North Main Street
Pennington, NJ 08534
www.gandrllc.com
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