1. Case Study
-- Game D
ay the Rig
ht Way
Minta Sp
ears – Mi
randa
D’Acosta
– Brian C
handler –
William
Brown
an Farris
- Jord

2. Founders  Reid Hoffman, Allen Blue, Konstantin Guericke
Hoffman: Chief Executive Officer.
Blue: Vice President of Product
Guericke: Vice President of Marketing
Interesting to note that all three founders graduated from
Stanford University.

3. Hoffman previously worked at Apple, Fujitsu,
SocialNet, PayPal
His past work experience led to LinkedIn
Founded in December 2002

4. Launched May 5, 2003
Launched during the MySpace era
LinkedIn wanted more of a business professional site
Went public 8 years after being launched
Became the biggest internet IPO since Google’s debut
in 2004

5. Appeal to people interested in professional development on
a social media platform
Future objective is to win over more working professionals
and assert LinkedIn as relevant in the business world
Three revenue streams:
to build a job-listing website
to get people networked
use advertisement as a revenue stream

6. LinkedIn shows revenue can come from multiple different
streams
Revenue comes from three main sources:
Hiring Solutions
Marketing Solutions
Premium Subscriptions

7. LinkedIn shows revenue can come from multiple different
streams
Revenue comes from three main sources:
Hiring Solutions
Marketing Solutions
Premium Subscriptions