3. Tourism Industry India – Growth Drivers
Investment Opportunity
India’s travel & tourism sector attracted capital investments of INR
2706.1B in 2018. This is expected to rise by 6.7% in 2019, and rise by
6.7% pa over the next ten years to INR 5546.5B in 2028. Collective
government spending in India on travel and tourism is expected to
reach US$ 5.65B in 2028 from US$ 2.81B in 2017 at a CAGR of
7.91%.
Foreign Tourists Influx
• Foreign Tourists are a key component of the direct contribution
of Travel & Tourism. In CY2017, foreign tourist arrivals in India
stood at 10.17M and reached 8.36M in January-October 2018,
achieving a growth rate of 6.20 per cent year-on-year.
• By 2028, international tourist arrivals are forecasted to total
30.42M generating tourism revenue of INR3,316.4B, an increase
of 5.5% pa.
• Growth in tourist arrivals has been due to flexible government
policies, developed rail & road infrastructure, ease in availability
of e-visas to foreign tourists.
Increased Domestic Tourists
The Domestic Tourism in India is growing at an average growth rate of
13%. Increase in livelihood spending, increased focus on leisure with
work and desire to explore nature are the key factors.
INDIA: CAPITAL INVESTMENT IN TRAVEL & TOURISM
INDIA : INTERNATIONAL TOURIST ARRIVALS
INDIA: NUMBER OF DOMESTIC TOURIST VISITS 2000-2016
4. The Company's purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to
attract and retain top employees, build relationships with guests and create value for shareholders. The Company's subsidiaries operate,
manage, own, lease, or provide services to hotels, resorts, including under the @ Hotel Seventh Sense @Seventh Sense HOTELS &
CONVENTION
Our purpose, vision, mission, and values are brought to life by our colleagues, whom we refer to as the Strategic family. We believe our
colleagues embody our purpose of caring for people, including each other, our guests, and ultimately our owners. This commitment to
genuine service and care is what differentiates us and drives guest preference. The management teams at each of our managed properties lead
by example, and we provide them with the appropriate autonomy to make operational decisions in the best interest of the hotel and brand.
We believe the managers of our franchised properties are experienced operators with high standards who have demonstrated commitment to
our values and our approach to caring for guests to enhance guest satisfaction. High levels of guest satisfaction lead to increased guest
preference for our brands, which we believe results in a strengthened revenue base over the long term. We work with existing and
prospective owners and developers to increase our presence around the world, which we expect will lead to guest satisfaction, brand
preference, and new channels for professional growth for our colleagues.
OUR COMPANY
5. CREATE DEMAND : We help to increase your hotel’s reach and profitable revenue by managing and optimizing all our direct channels
(web, mobile, apps, social, voice) and by partnering with online travel agencies and other third parties. With a robust and successful rewards
program, meetings offerings, recognizable brands and an expert panel of advisors, the possibilities for growth are endless. We are here to help
create engaging conversations that drive loyalty and passion for our unique offerings. Our multi-platform campaigns will drive stakeholder
engagement and position you as an industry leader.
DRIVE MEETINGS & EVENTS: We have realigned our Sales and Distribution resources India wide to deliver a clear strategy across our
brands to drive profitable revenue and put our guests center stage. Our team includes 6 sales offices focusing on Business Travel, Meetings &
Events and Leisure segments. This team focuses on putting Meetings & Events at the center of what we do, and will ensure steady revenue
growth from this sector. We also deliver sales training and development for your employees to encourage personal growth, manage
performance and retain team members.
LEVERAGE GUEST EXPERIENCE: To ensure the optimum guest experience, we consistently deliver our brand promise every day and
leverage our guest experience management initiative to form stronger relationships with our guests. We provide an integrated Communications
& PR strategy, including unique content across all media and social channels, that share a consistent brand message and corporate purpose. Our
multi-platform campaigns will drive stakeholder engagement and position you as an industry leader.
CAPTURE ONLINE BUSINESS: Our team of digital specialists will help create innovative multi-channel campaigns that will share relevant
news and content to drive guest engagement across all channels. We are here to help you choose the best web-based platforms, mobile sites and
applications to drive direct online business and optimize online revenue by increasing traffic on our brand.com websites.
Support & Services
6. Powerful Engines
Powered by innovation, Strategic Hotels global
platform drives top-line revenue and bottom-line cost
savings.
POWERFUL ENGINES
7. Powerful Engines
Sales: Our properties have the largest collection of meeting and function space of
any hotel chain in the world. Our regional, and property-based sales associates fill
that space using in-depth market knowledge and planning tools. Our teams are
positioned to engage customers at all levels, whether global or local, and our total
account management strategy gives clients and meeting planners a single point of
contact, building long-standing relationships that grow business.
POWERFUL ENGINES
Reservations: we have discipline dedicated system to maximizing revenue. Our powerful platform is
fully integrated with revenue management, eCommerce, Property Management Systems and our
Global Distribution System.
Revenue Management: Our revenue management team leverages sophisticated systems to
execute on pricing strategies and inventory management that align with our demand forecasting
tools to enhance MESSE GLOBAL’S competitiveness, increase market share and maximize
hotel revenue.
Cost Savings Generators: Our size and scale allow us to share costs and leverage market
efficiencies through shared services, strong negotiated rates with intermediary partners
and favorable credit card interchange rates.
Our position allows us to negotiate rates with online travel agencies (OTAs) and affiliate
partners so we can deliver the most favorable OTA commission rates in the industry to
our owners. In addition to our negotiated pricing, we leverage significant volumes and
strong supplier relationships to generate further cost efficiencies.
CONTINUE…
9. Our experienced teams provide robust owner and franchisee benefits and
services to achieve your business objectives. We focus on transparency and
communication through the development process to help bring your vision
to life.
Upscale hotels with exclusive convention
features
Strategic Hotels managing midscale
hotels across India on franchise and
management contract
10. Transparency
Hassle-free booking directly
through any of our platforms,
100% transparency to hotel
owners in operations and
accounting.
Multicuisine
Multiple F&B options and
convention facility within the
premises
Luxury rooms
Spacious, clean and cozy -
everything a traveler looks
for in a hotel room.
Confidence in all we do
We aim to please our
customer's every need, which
is why we strive to provide
service that is exceptional.
Professional team
Professional team on ground
to create a process-oriented
operation from five-star
hospitality background
11. WELCOMETO AN
EXPERIENCETHAT FEELS
JUST RIGHT
• From friendly common areas to
rooms that delight, we've taken special
care to craft an experience that's just
right for all our guests.
• Every room is cozy, modern and
packed with every amenity you need.
• Nothing over the top and nothing
lacking, we've found the perfect
balance in between.
12. • With a best-in-class sleep experience, focus on cleanliness and reduced
noise, our rooms are designed to instantly put our guests at ease and
provide rest they can rely on. Each is perfectly-sized to remove anything
they don't need, or want to pay for, in order to invest in the essentials that
make a real difference to their stay.
OUR ROOMS
Best-in-class sleep experience
Built-in workspace
Closet with storage
Temperature-controlled shower
LEDTV
13. Accessible and express check in
area
Innovative new
breakfast experience
Well-curated marketplace
integrated into the front desk
Mix of seating that works for our
guests throughout the day
Our modern, inviting lobby creates a refreshing first impression that
gives our guests a real sense of arrival.
From a mix of comfortable seating to clear wayfinding, everything
we've created works around our guests, making this the perfect
space to spend time working, socializing or enjoying our
complimentary, focused, high-quality breakfast.
OUR LOBBY
