Do you think redesigning your website is all about having a little fun with aesthetics? Undoubtedly, visuals do all the magic to bring the attention of your audience to your website. But that is not all! You spend so much of your time and money in creating a flashy website and yet your website is unable to attract the organic search traffic. So, what went wrong? Find out here, http://blog.banisoft.com/website-redesign-10-seo-mistakes-to-sidestep/

2. Do you think redesigningyour websiteis allabout havinga
littlefun with aesthetics?

3. Undoubtedly,visuals do allthe magic
to bring the attention of your audience
to your website. But that is not all!

4. Youspend so much of yourtime and moneyin
creating a flashy website and yet yourwebsite is
unableto attract the organic search traffic.
So, what went wrong?

5. Think aboutit!
Did you spend some time working on what’s under
the hoodof your website?
Did you work onyour website’s SEO?
No?

6. So, here is a list of 10
most common SEO
mistakes that you
might bemaking in
yourwebsite redesign.

7. NOT INTRODUCING THE SEO
CONCEPT FROM THE VERY
BEGINNING

8. SEOmust be ensconced inthe strategy of your
website designfrom the very beginning.If you
ignorethis element,it willbe gruelingfor you to
add it later to the framework of yourwebsite.

9. Bring yourSEOteam to action while
you’re still codingand creating the first
designof your website. Don’t wait until
it’s too late! Because SEO is the needof
the hour andyou can’t ignoreit!

10. NOT AUDITING YOUR
EXISTING WEBSITE

11. Beforeyou decideto teardown
your old website which willno
longer exist,makesure you run
an audit on it.

12. Studyingand auditingthe keymetrics and
insights of youroldwebsite can be of great
help.It can helpyou achieve more
conversions and traffic through SEO.

13. FAILING TO MAKE A
GOOD USE OF KEYWORDS

14. SEO evolves every day and as previouslyit was all
about keywords,nowit is not!
Sostuffing yourwebsite with keywords won’t helpyou
improveyour search enginerankings. For present day
SEO, Googlewants youto write for youraudience.

15. So,duringyour website redesign, work very
carefullywith the keywords commonlyused by
your audience.
Create a high-qualitycontentwhere you can
naturally let the keywords work.

16. FAILING TO SET UP
301 REDIRECTS

17. A 301 redirectis a permanent
redirectfrom oneof your URLs to
another.

18. Duringwebsite redesign,it is very crucial to set up the
301 redirects when you’reworking onURL
restructuring or onsite map changing.
This will helpyoutransfer yourvaluable SEO data
from the oldURL to the new one.

19. FAILING TO ADOPT THE
CORRECT URL STRUCTURE

20. URLs aregenerallynot focused
upon andbelieveit or not, URLs
playa greatrolein SEO.

21. If your website is besieged with thecryptic and lengthyURL’s,
you mustrestructure themduring your website redesign.
LengthyURLs usually failto depict what your website wants to
tellits audience.So, it is not recognized by the search engine
which in turn has a bighit on your rankings.

22. FAILING TO GET RID OF
THE CROOKED BACKLINKS

23. To earn goodsearch engine ranking you canuse the
backlinksfrom some reputable websites.Butalwaysavoid
linkingyour websitewith low-qualitywebsites.This is
negative SEO.
Use Google Webmaster Tool to get rid of the crooked
backlinks.

24. AVOIDING
RESPONSIVE DESIGN

25. Youraudiencewillalways demand
a great browsing experiencewith
every device that they’re using.

26. For deliveringsuch a hassle free
experience,Googleadvises you to
use Responsive Design as a
configurationfor your website to make
it mobile-optimized.

27. UNBLOCKING THE SEARCH
ENGINES FROM PEEKING
INTO YOUR WEBSITE

28. Whileworking on your websiteredesign,you usually block
thesearch enginesto take alook at your under-construction
framework.
If youforgetto unblock itbefore thelaunch, your website
willnot be recognizedby the searchengines.

29. Make doublesure that you’ve
unblockedthe search engines
beforeyoulaunch yournew
website.

30. FAILING TO ADD
ANALYTICS SOFTWARE TO
THE WEBSITE

31. Whatfunis a website redesignif you
never get the ideahow your new
website is performingagainst your
oldone?

32. Add analytics software to your website. It will
track all the insights that can helpyouknow
about the performance ofyour new website,
so you can work on it later!

33. NOT THINKING LIKE
YOUR VISITORS- THE
HUMANS!

34. Avoid beingjust a robotic poolof
content.Provide what your audienceis
lookingfor and to beginwith that, you
needto think likea human first!

35. FOR A BETTER SEO RANKING OF YOUR
WEBSITE, PAY AS MUCH FOCUS TO THE
INSIDES OF YOUR WEBSITE AS YOU PAY TO ITS
APPEARANCE. THINGS WILL SURELY WORK
OUT FOR THE BEST IF YOU AVOID THESE
MISTAKES.

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