Beyond sustainable design: Design FOR sustainability!

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Beyond sustainable design: Design FOR sustainability!

  1. 1. Beyond sustainable design: Design FOR Sustainability IES Milano | Social Innovation 2011 Gabriela Baronmercoledì 16 novembre 2011
  2. 2. Contents 1.The urgent need for a Radical Change! 2.Redesigning wellbeing & consumerism 3.Social Innovation and those promising minorities 4.Sustainable development and the design of sustainable systems: Criteria 5.Design for social equity and cohesion: Criteriamercoledì 16 novembre 2011
  3. 3. 1.The urgent need for a Radical Change!mercoledì 16 novembre 2011
  4. 4. 1.The urgent need for a Radical Change!mercoledì 16 novembre 2011
  5. 5. The irreversibility of environmental damages In 50 years the worldwide systems of production and consumption should use 90% LESS resources, than what are being used todaymercoledì 16 novembre 2011
  6. 6. mercoledì 16 novembre 2011
  7. 7. So... which products are really sustainable?mercoledì 16 novembre 2011
  8. 8. mercoledì 16 novembre 2011
  9. 9. mercoledì 16 novembre 2011
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  11. 11. Savonarola Chair -Italian medieval times -Walnut wood -500 years of useful lifemercoledì 16 novembre 2011
  12. 12. mercoledì 16 novembre 2011
  13. 13. mercoledì 16 novembre 2011
  14. 14. mercoledì 16 novembre 2011
  15. 15. mercoledì 16 novembre 2011
  16. 16. Herman Miller, Chadwick, Stumpf Aeron Chair -12 years warrantee -bailment use model -easy to fix and replace partsmercoledì 16 novembre 2011
  17. 17. What is environmental sustainability?mercoledì 16 novembre 2011
  18. 18. What is environmental sustainability? It refers to the systematic conditions through which, at a global and regional level, human activities should not interfere with the natural cycles (on which they are based) more than the planet’s resiliency can take.mercoledì 16 novembre 2011
  19. 19. What is environmental sustainability? It refers to the systematic conditions through which, at a global and regional level, human activities should not interfere with the natural cycles (on which they are based) more than the planet’s resiliency can take. >and, at the same time, these human activities shouldn’t impoverish the natural capital to be transmitted to future generationsmercoledì 16 novembre 2011
  20. 20. What is environmental sustainability? It refers to the systematic conditions through which, at a global and regional level, human activities should not interfere with the natural cycles (on which they are based) more than the planet’s resiliency can take. >and, at the same time, these human activities shouldn’t impoverish the natural capital to be transmitted to future generations ! To these mainly ‘physical’ characteristics, we should add an ethical one: the equity principle by which each person has the right to the same environmental space, that is, the same availability of global natural resourcesmercoledì 16 novembre 2011
  21. 21. mercoledì 16 novembre 2011
  22. 22. “el desarrollo sustentable responde a las necesidades del presente sin comprometer las posibilidades de responder a las necesidades de las generaciones futuras” World Commission for Environment and Development (WCED) Our Common Future (nuestro futuro compartido), 1987mercoledì 16 novembre 2011
  23. 23. “Sustainable development responds to the present needs without compromising the needs of “el desarrollo sustentable responde a las necesidades del presente sin future generations” comprometer las posibilidades de responder a las necesidades de las generaciones futuras” World Commission for Environment and Development (WCED) Our Common Future (nuestro futuro compartido), 1987mercoledì 16 novembre 2011
  24. 24. Actions towards Acciones hacia la sustentabilidad sustainability over time en el tiempo: - - Intervention to reduce damages - Intervention on the processes tiempo - Intervention on products and services + - Intervention on consumption patternsmercoledì 16 novembre 2011
  25. 25. There are four levels of Interventionmercoledì 16 novembre 2011
  26. 26. There are four levels of Intervention 1. The redesign of the existing (with lower impact materials and energy)mercoledì 16 novembre 2011
  27. 27. There are four levels of Intervention 1. The redesign of the existing (with lower impact materials and energy) 2. The design of new products and services (environmentally more sustainable, to replace the current ones)mercoledì 16 novembre 2011
  28. 28. There are four levels of Intervention 1. The redesign of the existing (with lower impact materials and energy) 2. The design of new products and services (environmentally more sustainable, to replace the current ones) 3. The design of new systems of products and services (based on satisfaction, intrinsically sustainable)mercoledì 16 novembre 2011
  29. 29. There are four levels of Intervention 1. The redesign of the existing (with lower impact materials and energy) 2. The design of new products and services (environmentally more sustainable, to replace the current ones) 3. The design of new systems of products and services (based on satisfaction, intrinsically sustainable) 4. The proposal of new scenarios of sustainable lifestylesmercoledì 16 novembre 2011
  30. 30. mercoledì 16 novembre 2011
  31. 31. 1. The redesign of the existing (with lower impact materials and energy)mercoledì 16 novembre 2011
  32. 32. mercoledì 16 novembre 2011
  33. 33. 2. The design of new products and services (environmentally more sustainable, to replace the current ones)mercoledì 16 novembre 2011
  34. 34. mercoledì 16 novembre 2011
  35. 35. 3. The design of new systems of products and services (based on satisfaction, intrinsically sustainable)mercoledì 16 novembre 2011
  36. 36. Capivari Monos (Brasil)mercoledì 16 novembre 2011
  37. 37. 4. The proposal of new scenarios of sustainable lifestyles Capivari Monos (Brasil)mercoledì 16 novembre 2011
  38. 38. mercoledì 16 novembre 2011
  39. 39. And that is how Design could be the activity that....mercoledì 16 novembre 2011
  40. 40. And that is how Design could be the activity that.... connects the Technically-possiblemercoledì 16 novembre 2011
  41. 41. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessarymercoledì 16 novembre 2011
  42. 42. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALSmercoledì 16 novembre 2011
  43. 43. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALS - socially and culturally attractive-mercoledì 16 novembre 2011
  44. 44. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALS - socially and culturally attractive- through the strategic coordination ofmercoledì 16 novembre 2011
  45. 45. And that is how Design could be the activity that.... connects the Technically-possible to the Environmentally-necessary and formulates NEW PROPOSALS - socially and culturally attractive- through the strategic coordination of Products, communication and services.mercoledì 16 novembre 2011
  46. 46. 2.Redesigning wellbeing & consumerismmercoledì 16 novembre 2011
  47. 47. A social ‘learning’ process The transition towards sustainability will be a social learning process thanks to which, progressively, through trial and error, we will learn to live better consuming (much) less and regenerating the quality of our physical and social environment.mercoledì 16 novembre 2011
  48. 48. more wellbeing = more productsmercoledì 16 novembre 2011
  49. 49. more wellbeing = + information + services + experiencesmercoledì 16 novembre 2011
  50. 50. In order to reduce the material and energetic quantity that a system needs, we propose a process of de-materialization of the social demand of welfare This is intended as a drastic reduction of the number of products and services needed to reach a socially acceptable welfaremercoledì 16 novembre 2011
  51. 51. Possession Access vs.mercoledì 16 novembre 2011
  52. 52. possessionmercoledì 16 novembre 2011
  53. 53. accessmercoledì 16 novembre 2011
  54. 54. accessmercoledì 16 novembre 2011
  55. 55. accessmercoledì 16 novembre 2011
  56. 56. We need tomercoledì 16 novembre 2011
  57. 57. We need to BREAK the connectionmercoledì 16 novembre 2011
  58. 58. We need to BREAK the connection established betweenmercoledì 16 novembre 2011
  59. 59. We need to BREAK the connection established between the perceived welfare, the availability of products and the consumption of resourcesmercoledì 16 novembre 2011
  60. 60. For example New products and services based on what the user knows, wants and can do. > These are systems of products and services that, depending on the result to be achieved, provide the user with the best means to reach it by making the best use of his capacities and skillsmercoledì 16 novembre 2011
  61. 61. Historically, the idea of comfort is based on the minimization of the personal efforts, ...but human nature is not that simple and mono-logicmercoledì 16 novembre 2011
  62. 62. mercoledì 16 novembre 2011
  63. 63. Critical consumerism is based on the possibility that users have of taking consumerism decisions that will influence the market (and consequently, will influence the offer of products and services)mercoledì 16 novembre 2011
  64. 64. mercoledì 16 novembre 2011
  65. 65. The social role of the Designer > To contribute by rising the number of alternatives, technically and economically practicable. > To promote the capacities of the users, their possibility to participate personally and directly in the definition of results and the means to achieve those results > To stimulate people’s imagination with new cultural proposals, new values and ideas of quality, to influence them with new standards of welfare (influencing then the demand of goods and services)mercoledì 16 novembre 2011
  66. 66. And remember that.... Aesthetics are very importantmercoledì 16 novembre 2011
  67. 67. mercoledì 16 novembre 2011
  68. 68. mercoledì 16 novembre 2011
  69. 69. mercoledì 16 novembre 2011
  70. 70. mercoledì 16 novembre 2011
  71. 71. We must seek the local expression in each culture in order to promote non-esthetically obsolete objects that are also attractive >These new aesthetics should not only consider products, but also services and economical interactionsmercoledì 16 novembre 2011
  72. 72. 3.Social Innovation and those promising minoritiesmercoledì 16 novembre 2011
  73. 73. mercoledì 16 novembre 2011
  74. 74. >creative communities >glocalization, >open-source ethics >co-design / crowdsourcing >....mercoledì 16 novembre 2011
  75. 75. 4.Sustainable development and the design of sustainable systemsmercoledì 16 novembre 2011
  76. 76. Dimensionsmercoledì 16 novembre 2011
  77. 77. Dimensions environmentalmercoledì 16 novembre 2011
  78. 78. Dimensions environmental socialmercoledì 16 novembre 2011
  79. 79. Dimensions environmental social economicalmercoledì 16 novembre 2011
  80. 80. Therefore, we talk about System innovation It’s the shift from designing products and services to designing a Systemmercoledì 16 novembre 2011
  81. 81. Therefore, we talk about System innovation It’s the shift from designing products and services to designing a System The innovation will lie on the combination of these products and services that jointly satisfy a need, but also the innovation on the economical (or collaborative) relationships amongst the actors of the systemmercoledì 16 novembre 2011
  82. 82. Therefore, we talk about System innovation It’s the shift from designing products and services to designing a System The innovation will lie on the combination of these products and services that jointly satisfy a need, but also the innovation on the economical (or collaborative) relationships amongst the actors of the system >Satisfaction-based systems: the systems is based on the satisfaction of a need, not on the selling of a new product, so it’s not a bout a new product, but about all the products and services (and processes) involved in the satisfaction of a need.mercoledì 16 novembre 2011
  83. 83. For example Ariston + Enel: pay per usemercoledì 16 novembre 2011
  84. 84. Eco-efficient System Design Criteria a) System life optimization b) Transport and distribution reduction c) Resource reduction d) Waste minimization and valorization e) Conservation-biocompatibility f) Toxicity reductionmercoledì 16 novembre 2011
  85. 85. System life optimization Design to orient the interactions between the system’s actors towards: The optimization of the SUM of the necessary products and services livesmercoledì 16 novembre 2011
  86. 86. Transport and distribution reduction Design to orient the interactions between the system’s actors towards: The reduction of the SUM of the necessary packagings and transportationsmercoledì 16 novembre 2011
  87. 87. Resource reduction Design to orient the interactions between the system’s actors towards: The reduction of the SUM of the resources used by all the products and services of the system Resource minimization : quantitative reduction of the impact (of the total PSS) For all the life-cycle stages: pre-production, production, distribution y disposition of what hasn’t been usedmercoledì 16 novembre 2011
  88. 88. Waste minimization and valorization Design to orient the interactions between the system’s actors towards: Improving the SUM of the recycling methods for the system’s elements, energy recovery and composting; an the reduction of the SUM of the waste produced by the systemmercoledì 16 novembre 2011
  89. 89. Conservation-biocompatibility Design to orient the interactions between the system’s actors towards: The improvement of the conservation and renewability of the SUM of the used resourcesmercoledì 16 novembre 2011
  90. 90. Toxicity reduction Design to orient the interactions between the system’s actors towards: The toxicity reduction (or elimination) regarding the SUM of the resources used by the systemmercoledì 16 novembre 2011
  91. 91. 5.Design for social equity and cohesionmercoledì 16 novembre 2011
  92. 92. ‘Design for social equity and cohesion’ Criteria: a) Improve working conditions b) Ensure justice and equality for all the actors of the system c) Encourage sustainable and responsible consumption d) Favor and integrate the weak and marginalized e) Improve social cohesion f) Enable and empower local resourcesmercoledì 16 novembre 2011
  93. 93. Improve working conditions (inside a company)mercoledì 16 novembre 2011
  94. 94. Ensure justice and equality for all the actors of the system - Design for just and equitable relationships (outside the company): amongst the associations, the society and the community where the design will be incorporated.mercoledì 16 novembre 2011
  95. 95. Encourage sustainable and responsible consumption - Design of systems that facilitate a sustainable behavior regarding the user’s decisionsmercoledì 16 novembre 2011
  96. 96. mercoledì 16 novembre 2011
  97. 97. Favor and integrate the weak and marginal Design of systems that integrate: - Children, elderly, disabled (weak) and - unemployed, illiterate (marginal).mercoledì 16 novembre 2011
  98. 98. Improve social cohesion Design of systems that promote the social integration in a neighborhood, between generations, genres, cultures, ...mercoledì 16 novembre 2011
  99. 99. Enable and empower local resources Design of systems that regenerate and empower local economies.mercoledì 16 novembre 2011
  100. 100. How do environmental and social sustainability converge?mercoledì 16 novembre 2011
  101. 101. How do environmental and social sustainability converge? By using mainly local and regenerative resources + Introducing networks of decentralized systems for the extraction/ production/use of such resources.mercoledì 16 novembre 2011
  102. 102. Greenstar network India, Jamaica and Ghanamercoledì 16 novembre 2011
  103. 103. mercoledì 16 novembre 2011
  104. 104. If we are not part of the solution ....we end up being part of the problemmercoledì 16 novembre 2011

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