This worksheet accompanies Chapter 35 of "Webify Your Business" (2009) by Patrick Schwerdtfeger. This worksheet is about website analytics (like Google Analytics) and understanding the data provided, and also for seeing through some of the misleading statistics people throw around to impress each other.

1. Understand Analytics
© 2009, Patrick Schwerdtfeger
Analyze Your Traffic Statistics
□ Under the Visitors tab, take note of Visits and Absolute Unique Visitors.
□ Also note the average Pageviews per Visitor and the average Time on Site.
□ Always try to increase the number of Unique Visitors and the Time on Site.
Notes
Check Your Alexa Ranking
□ Visit Alexa.com and check your ranking by entering your website address.
□ Check the Alexa ranking for your primary competitors as a comparison.
Notes
Learn More at Google
□ Enter “site:www.WebsiteName.com” to see the number of pages indexed.
□ Enter “link:www.WebsiteName.com” to see the number of inbound links.
□ Do the same for your competitors’ websites to benchmark your progress.
□ Analyze who is linking to THEIR websites and solicit similar links yourself.
Notes
Check Your Google PageRank Score
□ Enter “google pagerank checker” to find a site that will check your score.
□ Add content, update content and add inbound links to increase your score.
□ Strive to get past 4 and your organic search engine traffic will grow.
Notes
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