1. Definition of Direct Marketing
Direct marketing consists of direct communications with carefully targeted individual
consumers to obtain an immediate response and cultivate lasting customer relationships.
Direct marketing consists of marketing efforts that use personal selling or various advertising
media to solicit orders from consumers where they live or work. Direct marketing is an
interactive system of marketing that uses advertising media to effect a measurable response or
transaction at any location. Direct marketing is an interactive form of marketing using one or
more advertising media to affect a measurable response and transaction at any location.