8 Social Media Lessons from Sports is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.

1. social media
lessons to learn from
Sports

2. Social media isn’t an isolated “thing". It should help you
accomplish all your goals. Check out these 8 things, if your
social media agency hasn’t told you already!
“Activate your fans, don’t just collect them like baseball cards.”
Jay Baer, Convince & Convert
This presentation On
8 social media
Lessons to learn from
sports
Is an effort by
Social Squared

3. 1
Start right
Assess yourself – Know where you are and where to go!

4. Have a clear goal
Why do you want to be on social media? Get the answer right!
2

5. 3
Prioritize : Don’t be everywhere !
Don’
Choose the right media- it depends on the type of brand you are!

6. Know what motivates your audience
Give the audience what they like, converse with them!
4

7. 5
Don’
Don’t overemphasize on tactics
Focus on long term plan, tactics will die soon!

8. Be original!
Have a voice, take a stand! Don’t copy others!
6

9. 7
Declare an enemy
Examine your top competitors and set benchmarks!

10. Have realistic expectations & measure the right
things
It lets you know where you are & what you can do better!
8

11. Thank you
Image courtesy
http://www.standard.co.uk/sport/other-sports/i-want-to-beat-usain-bolt-hes-a-stellar-athlete-but-i-think-i-can-step-up-to-the-plate-8428302.html
http://www.optimalperformanceinc.com/why-opi.html
http://memorialtrack2012.com/
http://www.visualphotos.com/image/2x3499517/runner_talking_to_coach
http://www.vosmeilleuresidees.yahoo.fr/les-jo-de-londres-a-portee-de-mains/
http://www.carsdirect.com/car-buying/laws-regarding-import-car-racing
http://www.giornalettismo.com/archives/451333/bolt-e-leggenda/olympics-day-13-athletics-30/
http://ministry127.com/free-resources/powerpoint/grace-for-the-pace