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Pre stratplanning 2011
- 1. Fewer RV Dealers 2002 Census 2007 Census 2780 Total 2758 Total 72% of 83 138 Sales 3% 5% 50% of 784 1084 small have 28% 39% 4 or fewer Big Dealers people Mid Sized Small Dealers 1612 1836 58% 67% 240 more have gone out of business since the 2007 Census Note: threshold for medium to small changed from $2.5M to $5M
- 2. RV Dealer Demographics Number of Dealerships % of Annual Sales by 2758 Total Those Dealerships 138 5% 784 28% 28% 25% 1836 67% 47% Big Dealers Mid Sized Big Dealers Mid Sized Small Dealers Small Dealers 33% of Dealers Do 72% of the Industry’s Sales Based on 2007 US Business Census Data Released in 2010
- 3. RVDA Members Sell 84% of New Units New Unit Sales Non Member Dealers 16% RVDA Member Dealers 84% •The larger the new unit volume, the more likely dealer is a member of RVDA. Sources: Statistical Surveys, RVDA Database
- 4. RVDA Revenue Follows RV Industry Success 400 350 300 250 200 150 100 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 RV Shipments (in 000s) RVDA Revenue (in 0000s)
- 5. RV Dealers Convention Attendance RV Manufacturer Shipments to Dealers 4,000 3,500 3,000 2,500 2,000 1,500 1,000 500 0 Total Attendees Total Dealer Personnel RV Shipments in 00s
- 6. Doing More with Less FY 2007 - We Spent $3,860,730 FY 2011 - We Spent $2,520,851
- 7. Importance of RVDA Services Staff Members Board Delegates Most Important Least Important Advocacy Education GoRVing Conv/Expo Brand Compliance Comm. We asked respondents to rank the importance of these services from 1 to 6
- 8. RVDA’s Strengths Delegates Board Members Staff We asked respondents to mark all of these that they considered to be strengths.
- 9. RVDA’s Weaknesses Delegates Board Members Staff We asked respondents to mark all of these that they considered to be weaknesses.
- 10. RVDA’s Opportunities Delegates Board Members Staff We asked respondents to mark all of these that they considered to be opportunities.
- 11. RVDA’s Current Threats Delegates Board Members Staff We asked respondents to mark all of these that they considered to be threats.
- 12. Lack of Engagement? Unrealistic Expectations? It’s Probably Both!