Jack Smith is an advisor to Coin, Survios and Trak; he previously co-founded startups including Shyp andVungle, the latter of which has raised over $25m from investors including Google and AOL. Jack was a freelance web designer from the ages of 13-17 and an eBay powerseller at the age of 15. Originally from England; Jack moved to San Francisco after pulling an insane marketing stunt to get into incubator AngelPad, which led him to be described by Techcrunch writer Greg Kumparak (previously of Pando Daily) as “just about the biggest (actual) hustler I’ve ever met”. Jack appeared in a 16 episode reality TV show following Vungle, that was Mashable’s first ever original content production.

1. Hustling
How to find the rules
& how to break them.
Jack Smith

2. (or that time I “hacked”
LinkedIn’s ad-system)
Jack Smith

4. AngelPad was nice enough to keep one spot open
for any entrepreneur(s) reading this post.
If you’re interested in applying, you have until
Wednesday, so get on it.

5. Objective: Get into AngelPad

6. Objective: Get into AngelPad
■ Goal: Get on Thomas’ radar

7. S T A G E 1
Select your weapon of Choice

8. S T A G E 2
Find out the rules
(and how to break them)

10. Rules
■ 1) The Ad-Unit

13. Rules
■ 1) The Ad-Unit
■ 2) Targeting parameters

16. Targeting
■ Job title: CEO
■ Company: Vungle
■ People targeted: 1

18. Targeting
■ Job title: CEO
■ Company: Vungle, AOL
■ People targeted: 2

20. Targeting
■ Job title: CEO
■ Company: Vungle, AOL, Google
■ People targeted: 3

22. Targeting
■ Job title: CEO
■ Company: Vungle, AOL, Google, Microsoft
■ People targeted: 4

24. Targeting
■ Job title: CEO
■ Company: Vungle, AOL, Google, Microsoft,
Apple
■ People targeted: 5

26. Targeting
■ Job title: CEO
■ Company: Vungle, AOL, Microsoft, Apple,
Google, eBay
■ People targeted: 6

28. Targeting
■ Job title: CEO
■ Company: Vungle, AOL, Microsoft, Apple,
Google, eBay, Paypal
■ People targeted: 7

29. OK!

30. Rules
■ 1) The Ad-Unit
■ 2) Targeting parameters
■ 3) Bidding options

32. Rules
■ 1) The Ad-Unit
■ 2) Targeting parameters
■ 3) Bidding options
■ 4) The review process

35. S T A G E 3
Know the risks
and take precautions to protect against them

36. Risks
■ risk: Account could get banned
■ solution: use masked email address
■ risk: Could get a cease and desist letter
■ solution: take that risk
■ risk: Could get sued
■ solution: don’t say anything slanderous

37. Putting it into practice

39. Targeting
■ Thomas
■ Ex-colleagues
■ Investors

41. #hustlecon

43. Other examples

45. Objective: Contact Color’s CEO, Bill

49. Objective: Contact Rovio’s CEO

52. Result: Email from a VP at Rovio
cost: $3.24

53. Objective: Get Spotify as a client

57. Result: Secure Spotify as a client
cost: $16.34

58. 1) Define your Goals
2) Learn the Rules
3) Understand the risks
4) Find out how to break the rules
Summary

59. JACK SMITH
@_jacksmith
jacksmith1@gmail.com