Identity, Folklorization & Free Trade

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This is the PPT from the talk before the workshop in Amsterdam, February 2008, for the Multiplicity seminar organised by Design2Context.

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Identity, Folklorization & Free Trade

  1. 1. MULTICULTURALISM HIBRID INTERCULTURAL CITY ORIGINAL AUTHENTIC FAKE TRUTH REAL THEMATIC Free trade for multiplicity
  2. 6. ATTEMPT TO BREAK THE GUINNESS WORLD RECORD OF COUPLES KISSING SIMOULTANEOUSLY ON THE SAME LOCATION KISSARAMA BELFAST FESTIVAL AT QUEEN’S
  3. 7. IDENTITY, FOLKLORIZATION & FREE TRADE AMSTERDAM230208
  4. 9. TRADITIONAL COSTUME
  5. 10. FOLKLORE
  6. 12. AUTHENTIC vs. REAL
  7. 13. WHY AUTHENTICITY—AND WHY NOW? BECAUSE OF THE SHIFT TO THE EXPERIENCE ECONOMY. GOODS AND SERVICES ARE NO LONGER ENOUGH; WHAT CONSUMERS WANT TODAY ARE EXPERIENCES—MEMORABLE EVENTS THAT ENGAGE THEM IN AN INHERENTLY PERSONAL WAY. AS PAID-FOR EXPERIENCES PROLIFERATE, PEOPLE NOW DECIDE WHERE AND WHEN TO SPEND THEIR MONEY AND THEIR TIME—THE CURRENCY OF EXPERIENCES—AS MUCH IF NOT MORE THAN THEY DELIBERATE ON WHAT AND HOW TO BUY (THE PURVIEW OF GOODS AND SERVICES). BUT IN A WORLD INCREASINGLY FILLED WITH DELIBERATELY AND SENSATIONALLY STAGED EXPERIENCES—AN INCREASINGLY UNREAL WORLD—CONSUMERS CHOOSE TO BUY OR NOT BUY BASED ON HOW REAL THEY PERCEIVE AN OFFERING TO BE. BUSINESS TODAY, THEREFORE, IS ALL ABOUT BEING REAL. ORIGINAL. GENUINE. SINCERE. AUTHENTIC.
  8. 15. FREE TRADE
  9. 17. IS MTV THE BIGGEST DESIGNER?
  10. 18. LAS EXPERIENCIAS QUIZA NO SEAN PRIMIGENIAS PERO PARA CADA UNO SON AUTENTICAS
  11. 20. Nigel Bradley y los dowayos para hacer su casa redonda… para vivir como
  12. 22. INTERCULTURAL COMMUNICATION IS A FIELD OF STUDY THAT LOOKS AT HOW PEOPLE FROM DIFFERING CULTURAL BACKGROUNDS ENDEAVOUR TO COMMUNICATE.
  13. 24. FUNKY PROJECTS ASPIRES TO PRODUCE SOCIAL AND CULTURAL TRANSFORMATIONS* THROUG INNOVATION, FUN AND SOPHISTICATION** TO ABANDON CONVENTIONALISM, UNIVOCAL AND DEFUNCT. DESIRES TO ENRICH DAY BY DAY OF SOCIETY WITH EXPERIENCIES THAT PRODUCE KNOWLEGDE AND CRITICAL ATTITUDE FROM AN EXPERIMENTAL, CREATIVE AND PROGRESIST POINT OF VIEW. * SOCIAL AND CULTURAL TRANSFORMATIONS : CHANGES IN THE LIVING WAY, CUSTOMS AND KNOLEDGE THAT ALLOWS TO DEVELOP CRITICAL JUGDEMENT. ** SOPHISTICATION : COSMOPOLIT, EXPERIMENTED AND LEARNED.
  14. 27. RESPECT RECOGNITION ACCEPTANCE FOLKLORIZATION?
  15. 30. WHAT IS COMMON WITHOUT BEING A COMMONPLACE?
  16. 37. INTERNET AND RANKINGS AS THE NEW AESTHETICS OF THE POLIS. IS IT OUR WORK TO MAKE BIG NUMBERS? OR TO BE ON THE LONG TAIL?
  17. 38. SHOW-BAR PARK&RIDE, MANCHESTER SOCIAL REGENARATION PROJECT FOR THE NORTHERN QUARTER.
  18. 43. IDENTITY IS ONES OWN TOOL FOR DIFERENTATION TO GENERATE UNIQUE RICH EXPERIENCES IN OUR CLIENTS
  19. 44. <ul><li>Will the forces of suburbanization–now sprawling and malling their way into town–tame the raucous metropolis, subdue its contrarian politics, make of it just another outlet for Disneyfied culture, big-box commerce, and franchise food? Or is something altogether new busy being born at the contested urban-suburban frontier? </li></ul>
  20. 45. IDENTITY SINGULARITY UNIQUENESS CHARISMA MULTIPLICITY
  21. 46. REFLECTIVE PRACTIONER
  22. 49. FLORIDA’S MAP FOR CREATIVE CITIES <ul><li>TALENT </li></ul><ul><li>TECHNOLOG Y </li></ul><ul><li>TOLERANCE </li></ul>
  23. 50. www.funkyprojects.com [email_address]
  24. 51. CONSUMERISM IS THE EQUATING OF PERSONAL HAPPINESS WITH THE PURCHASING OF MATERIAL POSSESSIONS AND CONSUMPTION.
  25. 52. CULTURAL IDENTITY CULTURAL IDENTITY IS THE (FEELING OF) IDENTITY OF A GROUP OR CULTURE, OR OF AN INDIVIDUAL AS FAR AS HE OR SHE IS INFLUENCED BY HER BELONGING TO A GROUP OR CULTURE. CULTURAL IDENTITY IS SIMILAR TO AND HAS OVERLAPS WITH, BUT IS NOT SYNONYMOUS WITH, IDENTITY POLITICS.
  26. 53. CURRY MILE 70 INDIAN RESTAURANTS IN LESS THAN A MILE
  27. 54. AFTER DELIRIOUS NEW YORK
  28. 59. THE REFLECTIVE PRACTIONER. DONALD SCH ÖN
  29. 62. CHICKEN TIKKA MASALA, 1ST COOKED IN GLASGOW
  30. 63. CROQUE MONSIEUR
  31. 64. FRANCESCHINA
  32. 65. EL MAPA DE FLORIDA (3Ts) VISTO DESDE AQU Í <ul><li>TALENTO OSLO </li></ul><ul><li>TECNOLOG ÍA LISBOA </li></ul><ul><li>TOLERANCIA BOLONIA </li></ul>
  33. 67. TODO LO QUE VENDE SHAKIRA
  34. 68. Internationale-lokale
  35. 69. NO FOLKLORIZATION <ul><li>DIA DE </li></ul><ul><li>BAILES REGIONALES </li></ul>
  36. 70. RANCHO DE PERALTA PROTOTIPO PARA CITYBRANDING EXTREMO
  37. 72. CHARLES LANDRY ROTTERDAM HAPPINESS AND INNOVATION IN SWITZERLAND
  38. 73. Repaso a manchester <ul><li>Industrial revolution. School of </li></ul><ul><li>Antropology. School of </li></ul><ul><li>Participation </li></ul><ul><li>Factory Recs. Haçienda, Bollywood </li></ul><ul><li>Music industry as a common ground, and the long tail </li></ul><ul><li>Biggest commercial center andale </li></ul><ul><li>24 hours party people </li></ul><ul><li>Chinatown and indian mile, urbis as witness </li></ul>
  39. 74. IDENTIDAD? LUGAR DE ENCUENTRO? <ul><li>EL TEL ÉFONO MÓVIL </li></ul>
  40. 75. KAIXO NI NAIZ <ul><li>HACIA NUEVAS IDENTIDADES VASCAS DESDE LA CREACI ÓN DE LUGARES DE ENCUENTRO BIDIRECCIONAL. NO INTEGRACIÓN. </li></ul>
  41. 76. BOLLYWOOD IN MANCHESTER
  42. 77. I LOVE LEON
  43. 78. V ídeo completo descargable de la producción de las camisetas en: http://funkyprojects.com/projects.jsp?MODO=C&ID=61

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