Powerof!Dane Howard, Director Global Brand ExperiencepreVIZ
BUYS	                                                                                                                  $13...
eBay mobile
eBay mobile
Reactive>Proactive!Disruptive workshopspreVIZ as practice
Problems that starve innovation…
From:                           BACK To:  defenseoffense  •  Reactive posture            •  Proactive posture  •  Waiting ...
Circa 2009-2010VIZkitchen •  4 days •  20-40 people •  4-6 prototypes •  3 usability sessions •  ‘Lots’ of coffee  Repeat ...
Making, iterating & validating…                                                 Trending                                  ...
VIZkitchen              •  Proactive group              •  Diverse skills              •  Manage ambiguity              • ...
Small wins matterSmall wins pave the way for bigger wins. !A nudge in the right direction can lead to major*tipping points...
How Might We…! Extend the ‘Viz Kitchen’ workshop format into a formal practice for eBay?
PrototypingVision-typingInnovation labDesign strategy
Pre-visualize - is a function to visualizecomplex scenes in movie before filming.…it allows directors to experiment withdif...
Pre-visualize - is a function to visualizecomplex scenes in movie before filming.…it allows directors to experiment withdif...
Insight into the future differentiates
http://tinyurl.com/fastco-1
TIME         You need to        make decision           HERE
…we’re a design consultancy inside hGp://Knyurl.com/fastco-­‐1	  
Cross disciplinary team, divergent backgrounds
Film EditingInteraction DesignMarketing/AdvertistingFine ArtsBusiness DevelopmentCommunications & MediaEngineering/Develop...
Vendors / 3rd partiesBest of Breed                               New Insights           Deepen Capabilities, Hone skills  ...
5 full time designers30+ engagements25+ workshops85 Group collaborations300+ conceptsSeveral patents pending…since Jan 2011
?                 What                 if…How might  we…
Lessons learned (thus far)1.  Collaborative engagements critical to2.  There is a massive appetite for design thinking.!  ...
discussion
Engagement Model!StorytellingIdea preservation!
Finding an engagement model…
What it looks like…
preVIZ                              <	  your	  company	  >	    Locating opportunities for _______________	           New  ...
Tell	  them	  where	      you	  are…	  
You	  are	  learning	  and	  discovering	    together…	  
“just	  enough”	  fidelity	  in	  order	  to	   make	  decisions	  
Knowledge	  transfer	          inside	  the	  organizaKon.	  Tell	  and	   ‘re-­‐tell’	  the	  stories.	  
Works	  for	  small	  or	  large	  engagements	  
NavigaKng	  the	  abstract	  is	  important	     to	  innovaKng	  
Story Telling
vimeo.com/24632535	  
www.ebay.com/motors/garage
Concept archive & preservation…
Sort bystrategic Corporateinitiatives
Thank	  you	  
reinventing shopping,!every single day.!
The Power of preVIZ
The Power of preVIZ
The Power of preVIZ
The Power of preVIZ
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The Power of preVIZ

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PreViz is a powerful movement that is taking place in film & television, product development and architecture. From special FX to business modeling, the practice of ‘Pre Visualizing’ a business’ future is being adopted on a wide scale. Powerfully large projects can rehearse their future to give an insight into how they can build and manifest into responsibly executed businesses.

Web commerce is no different. By re-inventing consulting inside of a company, learn how pre-visualization inside eBay is making an impact for design and the world. In Dane’s talk, you’ll hear about:

· Fundamental problems that starve innovation
· Finding an engagement model that works
· Extraordinary companies using preVIZ today
· Using preVIZ to rehearse your future

Published in: Design, Technology, Business
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The Power of preVIZ

  1. 1. Powerof!Dane Howard, Director Global Brand ExperiencepreVIZ
  2. 2. BUYS   $13  A  CAR  PART  OR   BILLION  ACCESSORY     SOLD  IN  CARS  EVERY     BUYS   AND  PARTS  IN  SECOND   1 A  PASSENGER  VEHICLE     2010 2   EVERY  96  SECONDS 1  A  BOAT  IS  SOLD    EVERY  22  MINUTES   1 Boat  image   A  MOTORCYCLE  IS  SOLD   MORE  THAN  4.2  MM   PASSENGER  VEHICLES   EVERY  7  MINUTES   1 1 HAVE  BEEN  SOLD  SINCE  1999  
  3. 3. eBay mobile
  4. 4. eBay mobile
  5. 5. Reactive>Proactive!Disruptive workshopspreVIZ as practice
  6. 6. Problems that starve innovation…
  7. 7. From: BACK To: defenseoffense •  Reactive posture •  Proactive posture •  Waiting for requirements •  Leveraging user insights •  Static mock-ups •  Interactive experiences •  ‘The’ Solution •  Test variations •  Grow Revenue •  Increase Promoter scores
  8. 8. Circa 2009-2010VIZkitchen •  4 days •  20-40 people •  4-6 prototypes •  3 usability sessions •  ‘Lots’ of coffee Repeat if necessary…
  9. 9. Making, iterating & validating… Trending concept Day 1 Day 2 Day 3-4 “Why aren’t we doing that!?!” Courtesy of ayounayang.com/"
  10. 10. VIZkitchen •  Proactive group •  Diverse skills •  Manage ambiguity •  Great environment •  Facilitation ‘tasty bits’…
  11. 11. Small wins matterSmall wins pave the way for bigger wins. !A nudge in the right direction can lead to major*tipping points when you achieve critical mass. confidence — the expectation of a positiveoutcome that motivates high levels of effort —is built on one win at a time. *(per Malcolm Gladwell)
  12. 12. How Might We…! Extend the ‘Viz Kitchen’ workshop format into a formal practice for eBay?
  13. 13. PrototypingVision-typingInnovation labDesign strategy
  14. 14. Pre-visualize - is a function to visualizecomplex scenes in movie before filming.…it allows directors to experiment withdifferent staging and art direction options –such as lighting, camera placement andmovement, stage direction and editing -without having to incur the costs of actualproduction. -wikipedia
  15. 15. Pre-visualize - is a function to visualizecomplex scenes in movie before filming.…it allows directors to experiment withdifferent staging and art direction options –such as lighting, camera placement andmovement, stage direction and editing -without having to incur the costs of actualproduction. -wikipedia
  16. 16. Insight into the future differentiates
  17. 17. http://tinyurl.com/fastco-1
  18. 18. TIME You need to make decision HERE
  19. 19. …we’re a design consultancy inside hGp://Knyurl.com/fastco-­‐1  
  20. 20. Cross disciplinary team, divergent backgrounds
  21. 21. Film EditingInteraction DesignMarketing/AdvertistingFine ArtsBusiness DevelopmentCommunications & MediaEngineering/Development
  22. 22. Vendors / 3rd partiesBest of Breed New Insights Deepen Capabilities, Hone skills Consultants
  23. 23. 5 full time designers30+ engagements25+ workshops85 Group collaborations300+ conceptsSeveral patents pending…since Jan 2011
  24. 24. ? What if…How might we…
  25. 25. Lessons learned (thus far)1.  Collaborative engagements critical to2.  There is a massive appetite for design thinking.! 3. Video is a powerful tool to tell stories.4. Facilitation requires specific skills, capabilities anda unique process.5. Every engagement is different. Design to adapt.6. Extraordinary Time for change
  26. 26. discussion
  27. 27. Engagement Model!StorytellingIdea preservation!
  28. 28. Finding an engagement model…
  29. 29. What it looks like…
  30. 30. preVIZ <  your  company  >   Locating opportunities for _______________ New Offerings Extend %   Create %   (evolutionary) (revolutionary) Manage (incremental) Adapt (evolutionary) %   Existing Offerings Existing New Users Users
  31. 31. Tell  them  where   you  are…  
  32. 32. You  are  learning  and  discovering   together…  
  33. 33. “just  enough”  fidelity  in  order  to   make  decisions  
  34. 34. Knowledge  transfer   inside  the  organizaKon.  Tell  and   ‘re-­‐tell’  the  stories.  
  35. 35. Works  for  small  or  large  engagements  
  36. 36. NavigaKng  the  abstract  is  important   to  innovaKng  
  37. 37. Story Telling
  38. 38. vimeo.com/24632535  
  39. 39. www.ebay.com/motors/garage
  40. 40. Concept archive & preservation…
  41. 41. Sort bystrategic Corporateinitiatives
  42. 42. Thank  you  
  43. 43. reinventing shopping,!every single day.!

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