A few incremental changes,not enough impact.We needed to turn the design processon ourselves.
It’s more than changing our ﬁnancial modelIt’s more than just projectsIt’s the opportunity to widely share ideas,spread human-centered designand improve the lives of low-incomeindividuals everywhere.
I D E O . O R G H A S I M PAC T I N T H R E E WAY Sdesign foster spread
DESIGNIDEO.org works directly with non-proﬁts, socialenterprises and foundations to get solutions to marketfaster and increase their impact and eﬀectiveness.
THE DESIGN PROCESS INSPIRATION IDEATION IMPLEMENTATIONobs er v e and i n s p i r e t el l s t o r i e s s yn t h e s i z e foster b r a i n st orm c r e a t e c on c e p t s p rot ot y p e in t rod u c e e x p e rim e n t s sc ale , sp re ad , su st ain
OWNERSHIP = CAREIf a family feels that the toilet is theirs, itAn integrated approachwill be treated with care and cleaned.
Product, service, business + brandSERVICE MODEL 01 Branded household toilet with bio-digester chemical and 05 removable waste container. Waste used to generate electricity or create fertilizer to sustain and grow local business. 02 Local franchised operator provides household waste collection service. 04 Vacuum truck services local transfer tanks. 03 Waste taken to neighborhood transfer tank for interim storage.Unilever + WSUP + IDEO 26
prototype the business Week 1 Week 2 Week 3 We need to Iterative model: choose a speciﬁc Chip on tip for investors endoscope market Working prototype for Design sterilizable Fistula market is pilot and water-proof small. Let’s explore endoscope for 6 business models ﬁstula surgery Let’s gain access to multiple endocope markets Let’s put this thing together Update speciﬁcation, Create a generic manufacuring and Let’s use design that reaches assembly processes chip on tip 4 of the 5 largest technology endoscope markets