3. Serving Society Through Science
Established in 1939
In 1939 the company, established it’s inorganic
chemical business at Mithapur.
It was the first Soda Ash manufacturing facility in
India.
Later, to ensure sufficiency in food production, TCL
set up a fertilizer complex at Babrala.
6. Serving Society Through Science
Tata Chemicals North America
IMACID,
Morroco
Tata Chemicals Magadi, Kenya
Tata Chemicals Europe, British
Salt, UK
Tata Chemicals Limited
Rallis India Limited
Metahelix Life Sciences
JOIL, Singapore
Tata Chemicals South Africa
Tata Chemicals group at a glance
8. Serving Society Through Science
Living Essentials Journey
1983 – Launch
of TATA Salt
2006 - Launch
of i-Shakti
cooking soda
2010 – Launch
of i-Shakti
Dals
2009 –
Launch of
TATA
Swach
2011-12
Launch of
Flavoritz Salt
2007 -
Launch of
TATA Salt
Lite
2012– Launch of
TATA Salt Plus
TATA Salt Reach –
7.5 Cr Households
TATA Swach Reach –
12L Households
Pulses Reach –
45,000 outlets
From producer of bulk
salt…
… To market leader in chosen consumer
categories with strong brands
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Tata Salt: Delivering trust
Tata Salt Market share- 57.8%
(National branded segment)
Reaching 7 cr households
Market Share of TCL Salt Franchise: 26.7%
(Overall) and 68.2% (National Branded)
Retail Presence – 12.4 lakh stores
Brand Equity Index – 7.3
Salt Franchise Volumes – 9.6 Lakh mt.
Tata Salt Volumes – 7.9 Lakh mt
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Pulses: Strong brand awareness
With small budgets, the Brand has generated a
buzz with the target consumers
16%
49%
Top of Mind Awareness
Spontaneous Awareness
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1939 –
Established
1944 – Soda
Ash
Production
begins
1952-64– Soda Ash
Capacity expansion from
100 to 400 MT/day 1993 –
Cement plant
commissioned
1943– Production
of chemicals such
as liquid chlorine
begins
2005-08 –
Geographic
Expansion
1949 – Production
of sodium
bicarbonate begins
4th Largest Producer of
Sodium Bicarbonate
2nd Largest Producer of
Soda Ash
From single domestic soda
ash facility…
… To world’s 2nd largest soda ash
producer with global footprint
Industrial Essentials Journey
14. Serving Society Through Science
Morocco
UK
India
Kenya
Manufacturing locations
& auxiliary facilities
South Africa
US
• Large
natural trona
resources
• Supplies
soda ash to
all markets
• Lake with
natural trona,
Self
replenishing
• Own railway
line and port
terminals
• Large
underground Salt
deposits
• Lowest carbon
foot print in Soda
Ash in the EU
• Largest and
most integrated
inorganic
complex in
India
• Zero fresh
water intake for
manufacturing
• Effluent and
waste
converted to
Cement
Global Footprint
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Chemical Plants
Mithapur: Integrated & complex
plant, known for pioneering spirit
North America: Globally cost competitive
Europe: Focus on sodium bicarb Kenya: Access to natural soda ash reserves
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Number 2 in Soda Ash (MT millions) Number 4 in Bicarbonate (000 MT)
• Second largest soda ash manufacturer in the
world
• 5.1 million MTPA
• 65% from Natural Sources
• Fourth largest bicarbonate manufacturer in
the world
• Market leader in India and UK
• JV partner with C&D in USA
2.5
3.2
1.3
2.12.32.5
1.41.9
5.5
2.8
4.4
Steritamak
Ciech
SHaihua
Nirma
+SVM
2.7
OCI
FMC
TCL
5.1
Solvay
8.0
Synthetic
Natural
100110
196212
510
770
C&D
Solvay
Sisecam
Ciech
TCL
Yihua
Group
Global Leadership
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Rallis Innovation & Chemistry Hub
(RICH), Bengaluru
International operations contribute one-third of Rallis’ revenues
Leveraging RKK Connect
✓ Mission: To enhance value for farmers by providing Agri solutions and
chemistry led business
✓ RKK – 1 Million live customers
✓ Non-pesticide Portfolio (NPP) growing to 34% share
✓ Commercialization of new contract manufacturing products at Dahej
Creating brands & Product Launches
Farm Essentials – Rallis
162 years serving farmers and agriculture in India
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Rallis: Ankleshwar,
Gujarat
Fungicides
Rallis: Lote,
Maharashtra
Insecticides
Rallis: Dahej, Gujarat
Herbicides
Rallis: Akola,
Maharashtra
Formulations
Source: TCL Corporate Presentation & “Rallis Intro Booklet”
Manufacturing operations spread across India
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Rallis holds 80.5%, balance holding by three promoters, executive
directors in Metahelix Board
Mission: to develop high performance seeds and technology traits
that enables farmers to harvest a profitable crop and earn superior
returns
Seed production facilities: ~3,000 contract growers; seed
processing plant & warehouse at Hyderabad; Bio-mass cob drying
facility of 1,800 MT/year capacity
Dhaanya Seeds: 1,000 distributors mainly in paddy, maize, & pearl
millet areas
Has taken rice & maize products Internationally with registrations;
Institutional clients include Monsanto, TCL, Rallis, Coromandel, etc.
State of Art Bio-technology Laboratory
Transgenic Containment Green House
At Bengaluru
Breeding stations & test network
Breeding stations
Testing network
✓Strong Research & Development Program
✓ Crop genetics, molecular markers and biotech trait development
✓ First Indian Company to have proprietary Bt trait; Cry1C in Bt Cotton
✓ Portfolio of important crops, such as Rice, Maize, Cotton, Millet,
Tomato, Okra, Pepper
Farm Essentials - Metahelix
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Technology Streams at the Innovation Center
2
3
4
5
6
1
35
Formulations
(Industrials)
Formulations
(Wellness/Health)
Biomass
Based
Composites
Hydrogen
Fuel Cell
Biomass
Based
Chemicals
Formulations
(Crop & Soil)
1
Centre of Excellence
in Nano-Biotechnology
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Since inception, Innovation Centre (IC) has played a pivotal role in incubating three of TCL’s relatively
nascent product lines: Water Purifiers (WaPu), Food Ingredients and Nano-Formulations respectively
Recently, an Incubation Cell has been developed under IC for testing of new business models/ disruptive
technologies
IC also providing case to case support to execute projects with TCL business units and Tata Group
companies such as Rallis, TGBL, Tata Coffee, Tata Power and Tata Steel
Innovation Center – New facility launched in Pune in 2014
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Our belief & the philosophy behind it…..
• We’re not recruiting Trainees…we’re recruiting our Future leaders
• Fresh blood in the organisation
• High energy inflows
• Innovative force
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Trainee Programme Structure
Campus
Recruitment
Induction
(Corporate)
Induction (Site)
1st Project and
Plant Exposure
(3 Months)
Half yearly
Review
2nd Project &
Plan Exposure
( Months 3)
Final Review
On successful completion,
absorption as Asst.
Manager”
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Project Guide through out the trainee period
Review meetings with Mentors
Interaction with leadership team
Involve yourself in New Initiatives – first step towards management
education
Be a part of the Tata Group
Have exponential learning and Fun
Key Features of the Year long training
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Oorja
Fun in Township
Fun in Hostel in various committees
Learning through
On the job training
Interaction with the “achievers” and “creators”
Exposure to AMT (Achievement Motivation Training)
TBEM (Tata Business Excellence Model) Level 1
SAP training
Advance Excel Training
Need based Functional training
Key Features of the Year long training ….
31. Serving Society Through Science
At Mithapur All Other Locations
Components As GET Trainee As Asst.
Manager (G3)
As GET Trainee As Asst. Manager
(G3)
Basic 11500 13000 11500 13000
Site Township Allowance /
HRA
5000 8000 6900 7800
Conveyance 1600 Flexi Option 1600 Flexi Option
Other Pay 14909 15140 13009 15339.7
Monthly 33009 37740 33009 37740
Annualised (A) 396,104 452,880 396,104 452,880
LTA 11500 13000 11500 13000
Performance Linked
Variable Pay (Learning
Incentive in the first year)
46000 84500 46000 84500
Annuals(B) 57500 97,500 57500 97,500
Provident Fund(per annum) 16560 18720 16560 18720
*SuperAnnuation (per
annum)
Applicable on
absorption
23400 Applicable on
absorption
23400
Gratuity (per annum) 6637.8 7503.6 6637.8 7503.6
Retirals (C) 23,1958 49,624 23,1958 49,624
CTC (A+B+C) 500,000 600,000 500,000 600,000
32. Serving Society Through Science
Learning Incentive
An incentive given, during traineeship to reward better learning and to
push one’s performance to the next level. It is given solely on the basis of
individual performance when measured up against the expectations of
one’s HoD and Reporting Manager.
For measuring learning incentive we use the “Basic” component of CTC
Rating achieved post evaluation Learning Incentive achieved
For 3 Rating 2 Times Basic
2 x 11500 = 23000
For 4 Rating 3 Times Basic
3 x 11500 = 34500
For 5 Rating 4 Times Basic
4 x 11500 = 46000
33. Serving Society Through Science
Benefits -
Medical Benefit -
Health Insurance Cover of Rs. 100,000 for self during 1 year tenure as GET +
domiciliary medical treatment
Post confirmation as Assistant Manager, cover raised to Rs. 300,000 for self
and dependents + domiciliary medical treatment
Accommodation –
Mithapur - Hostel Accommodation on sharing basis.
All other locations – HRA at 60% of basic.
Leave –
Category As a GET Post Confirmation
Mithapur Other Locations Mithapur Other Location
Sick Leave 15 15 10 10
Casual Leave 12 12 10 7
Privilege Leave 0 0 34 30
Please note that all balance leave of Traineeship (GET) period shall lapse at the end of the traineeship.