1. WEB DESIGN BASIC
INTRODUCTION
Creating a Web site that works starts with its design. Good design means having quality
content, while allowing your visitors options and pathways to investigate what you have to offer.
To succeed in creating an effective web site, you must first understand the basic rules
governing Web design.
WHAT SHOULD WE KNOW BEFORE WE START THE DESIGN?
- What are your goals?
- Know your audience
- Organize the content and draw up a site map
Task
Conclusion
Define your audience
Describe your target audience
Home owners in the geographic area served
by All Thumbs Construction.
How proficient is your target audience at using Varies from novice to expert users
the Internet?
What kind of computer and browser will your
Varies. Viewers may use computers at home
target audience use?
or work to do research, so plan for a wide
variety of systems.
Will the audience’s age, gender, education,
Homeowners are adults. Gender and
income, or location affect the site design? If
education have no impact on site design. The
so, describe how.
site is for a local company.
Define Your Goals
How will your audience find your site?
From Internet searches and links on local cityinformation sites.
What services will you offer at your site?
Information
Company phone number and contact names
Types of services offered
References
Project portfolio
What will make your site different from others
Web site is for a specific company-All Thumbs
that serve the same audience?
Construction.

2. Example of site map:
5 Basic Rules of web page design and layout
Rule 1:
Rule 2:
Rule 3:
Rule 4:
Rule 5:
Your web site should be easy to read
Your web site should be easy to navigate
Your web site should be easy to find
Your web page layout and design should be consistent throughout the site
Your web site should be quick to download
Web layout
LAYOUT means arrangement of different objects in different media, which conveys your
message easily to the viewer. Here are some basic points for designing a good layout.