Rachael Schreyer and Frances Grosvenor KCB101 - Semester One 2012

1. Assessment 2 – Advertisement Storyboard
Rachael Schreyer N7527063
Frances Grosvenor N8576041

3. Girl is getting ready for a party,
and she grabs a bottle of WTR as
she walks out the door

4. Girl is seen approaching the VIP door of
a club. She walks through without
question, taking a sip of WTR as she
walks in.

5. A celebrity DJ is playing at the club
and drinking WTR

6. People are dancing and having
fun at the club. Obvious is the
presence of many WTR bottles.

7. A recycling bin full of empty
WTR bottles is seen in the
club.

8. A couple are seen
holding hands at
the end of their
night. Shot cuts to
Another night....another day..... half empty WTR
another WTR bottle – then slogan
appears.

9. Bainbridge, J., Goc, N. And Tynan, L. (eds.).2011.Media and Journalism: New Approaches to Theory and Practice (2nd ed.), Melbourne: Oxford University
Press.
Gripsrud,J. 2006. Chapter 1: ‘Semiotics: Signs, Codes and Cultures’,in Analysing Media Texts, M.Gillespie and J. Toynbee (eds.), Berkshire, UK: Open
University Press
Thwaites, T.,Davis, L. And Mules, W. 1994. Tools for Cultural Studies: An Introduction, Melbourne: MacMillan
Gobe, M. 2009. Emotional Branding: Fuel for Success in the Twenty-First Century, New York: Allworth Press
Vaid, H. 2003. Branding, New York: Watson-Buptill Publications
Harrington, S. 2012. KCB101 Lecture 3. Accessed May 5, 2012.
http://blackboard.qut.edu.au/webapps/portal/frameset.jsp?tab_tab_group_id=_2_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%
3Ftype%3DCourse%26id%3D_82398_1%26url%3D