A real estate investment professional with almost a decade of experience in the industry, Frank Roessler is the founder of the Westwood, California-based company Ashcroft Capital, LLC. In this role, Frank Roessler is responsible for the oversight of a company with a $176 million portfolio of multifamily properties in Texas cities like Dallas, Houston, and Garland.

1. MULTIFAMILY REAL
ESTATE TRENDS FOR
2017
Frank Roessler

2. Introduction
 A real estate investment professional with almost a decade of experience in the
industry, Frank Roessler is the founder of the Westwood, California-based company
Ashcroft Capital, LLC. In this role, Frank Roessler is responsible for the oversight of
a company with a $176 million portfolio of multifamily properties in Texas cities like
Dallas, Houston, and Garland.
Thanks in part to several years of a stable economic recovery, the multifamily
housing market is expected to see a growth in demand in 2017. According to
research performed by the Urban Land Institute and PricewaterhouseCoopers
(PwC), this increased demand can be attributed to a short list of factors, including
the entry of more Millennials into the working world, a consumer culture that highly
values flexibility in life, and stricter mortgage requirements from banks.
Professionals within the real estate industry suggest several things that multifamily
investors and developers can do to attract their share of this new wave of tenants.
For example, incorporating elements of sustainability and smart technology into the
design of an apartment complex may draw the interest of a younger crowd that
places emphasis on green living and staying connected. Additionally, investors and
developers may bring greater interest to their properties by making small yet
luxurious additions to common areas within the building, such as yoga studios,
infinity pools, or a rock climbing wall.