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How to make money in animation
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Blockbuster era:
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Blockbuster era:
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Blockbuster era:
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Blockbuster era:
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The Long Tail
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Norwegian Cinema:
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Blockbuster era:
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Blockbuster era:
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The market:
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Books:
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How to write a blockbuster?
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Great art comes from great ar=sts • “Shows that really have connected with audiences and been the biggest hits have come from ar=sts and teams with great vision and passion and connec=on to the audience,” says Eric Coleman (SVP Disney Television Anima=on).
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• Write what you are passionate about!
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Walt Disney / Marceline, Missouri
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MaR Groening / Family & friends
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Nick Parks / England
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Jim Davis / Cats
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Beginnings – SeWng a Story in Mo=on • hRps://www.youtube.com/watch? v=ufO8LbwTdu0 • Screenwriter Michael Arndt
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What is your show really about? • “Shows that have endured have a great theme underneath it all, and tend to come from creators with a strong point of view and a real purpose in their storytelling,” says Eric Coleman (SVP Disney Television Anima=on.)
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Kidscreen Summit
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MIPjr & Mipcom
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Soltoppen
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NRK pitch
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o
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l
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BIBLE
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Know your goal • Know the audience, what you want to accomplish, Eric Coleman (Disney Television Anima=on) advices. “We want to work with people who are not just interested in what they want to say but also what the audience wants to watch. When there is an overlap, great things can happen.”
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• Preschool: • Kids (6 – 9): •
Tweens (9-13): • Teenagers: • Adults:
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The 6 Year Old The 7 to 9 Year Old The 10 Year Old Drama=c play - heroes & villains Pretend gun play, war games Block play- more detailed construc=on Authority emula=on, i.e. policeman Accumula=on Trading Cards Comic Books TV viewing increases Group sports Video Games Real Ac=on Hero Actors Sports Heroes Trading and trump cards Hanging Out Organised Clubs Increased Gadget Interest Music Sports Heroes More respondent to ads
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THE ROLE OF PEERS 5-7 year olds v Friends are oeen a maRer of geography, with the girl next door oeen a ‘best friend.’ v Girls at this age oeen move effortlessly from friend to friend. v This age group oeen have ‘Imaginary Friends’. 7-9 year olds v Friendships take on a much greater importance. v Children are acquiring new emo=onal and cogni=ve skills, which makes them more selec=ve with their friendships. v This is a =me of ‘social stress’ with a great desire to ‘fit in’ and have a ‘best friend’. v Conflict and fall-outs between friends are common. v Bullying is prevalent. 9 + year olds v Peer approval is key. v Friendship groups are more well established. v Girls begin to show interest in boys, and new friendships develop. v Girls emo=onally invest very heavily in their friends, suppor=ng each other through life’s dramas! 32
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HUMOUR AND AGE
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4 to 7’s 8 to 12’s Sudden Surprise Silly High sensory Slaps=ck Ac=on Darkside Appeal - cheeky/ naughty Abstract & Subtle=es Sarcasm Puns and Innuendo HUMOUR AND AGE 4
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THE UP-AGEING OF ANIMATION From the age of 8 years boys are beginning to think more logically. They can now think beyond black and white which means the magical world of talking dinosaurs and trains are lee behind. Essen=ally girls look for more real heroes and begin to connect with real life idols such as pop stars and actresses. Boys also shie towards more realis=c fantasies, however, due to a male brain being more reac=ve, anima=on can maintain an appeal well into the teens. If an anima=on taps into their humour and is visually s=mula=ng, it can remain a success. The reac=on is simple. If it’s entertaining then it is liked. It’s reac=ve. Talking animals lose appeal from 6 years Age group of characters means loses appeal from 7 years One dimensional humour loses sophis=ca=on at 8 years Trading Card culture loses appeal at 10 years Combina=on of abstract and slaps=ck means cross age appeal. Bizarre quali=es mean appeal through to teens. Combines verbal, abstract and visual humour. Simple phrases and cue bites mean its understood by children. Boys see themselves in Bart.
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Episode numbers: 13, 26, 52, 104, 208
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How long should it be?
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Financing an animated TV series • NFI
25 % • NRK 25 % • Fuzz 12 % • MEDIA 12 % • Other * 26 % *) Regional fund, MG, Presales, EK, div.
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What they do not teach you # 8 • The first 60 % financing of any TV series is easy.
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Hubert vs Elleville Elfrid
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HUBERT HUBERT: PRODUSENT (Frank Mosvold) HEAD WRITER / MANUSFORFATTER (Trond Morten Venaasen)
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ELLEVILLE ELFRID ELLEVILLE ELFRID (Sesong 1) PRODUSENT (Frank Mosvold) HEAD WRITER / MANUSFORFATTER (Trond Morten Venaasen) MANUSFORFATTER (Susan Kim)
73.
ELLEVILLE ELFRID ELLEVILLE ELFRID (Sesong 2-4) PRODUSENT NRK (Elin Raustøl) (Frank Mosvold) ---------------------- CAKE Entertainment Ltd HEAD WRITER / MANUSFORFATTER (Sam Barlow) MANUSFORFATTER 1 MANUSFORFATTER 2 MANUSFORFATTER 3 MANUSFORFATTER 4 MANUSFORFATTER 5 MANUSFORFATTER 6 MANUSFORFATTER 7 MANUSFORFATTER 8
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Anima=c – Elleville Elfrid
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Final episode – Elleville Elfrid
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Shaun the sheep
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Frank Mosvold
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• Frank Mosvold • Phone: + 47 907 57 127 •
Email: fmosvold@online.no • Like Kool Produk*on på Facebook
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