In November 2018 I was invited to the Swedish Film Institute to compare the Norwegian and the Swedish Animation industry.

1. My thoughts of the Swedish
Animation Industry
Frank Mosvold – Producer
Kool Produktion AS

3. Global Trends

4. Blockbuster era:

5. Blockbuster era:

6. Blockbuster era:

7. Blockbuster era:

8. Blockbuster era:

9. Blockbuster era:

10. Blockbuster era:

11. DVD Sales in the U.S.

12. China

13. Current Market:

14. Norwegian Status Animation
2010-2020

15. Norwegian animated features
2010 - 2020
• Elias og jakten på havets gull
• Filmkameratene AS
• 2010

16. Norwegian animated features
2010 - 2020
• Pelle Politibil på sporet
• Nordisk Film in co-pro with Qvisten
• 2013

17. Norwegian animated features
2010 - 2020
• Hokus Pokus Albert Åberg
• Maipo Film in co-pro with Mikrofilm
• 2013

18. Norwegian animated features
2010 - 2020
• Flåklypa 1, 2 and 3
• Maipo Film AS in co-pro with Qvisten
• 2013, 2015 and 2018

19. Norwegian animated features
2010 - 2020
• Knutsen & Ludvigsen og den fæle Rasputin
• Tordenfilm in co-pro with Qvisten
• 2015

20. Norwegian animated features
2010 - 2020
• Elias og storegaps hemmelighet
• Animando AS in co-pro with Qvisten
• 2017

21. Norwegian animated features
2010 - 2020
• Richard Storken
• Siste Skilling AS
• 2017

22. Norwegian animated features
2010 - 2020
• Dyrene i Hakkebakkeskogen
• Qvisten
• 2018

23. Norwegian animated features
2010 - 2020
• Kutoppen
• Qvisten
• 2018

24. Norwegian animated features
2010 - 2020
• Tårnet
• Tenk.TV
• 2018

25. Norwegian animated features
2010 - 2020
• Troll – kongens hale
• Sagatoons in co-pro with Bluebug Ent
• 2018

26. Norwegian animated TV-series
2010 - 2020
• Elias
• Animando AS
• 52 episodes

27. Norwegian animated TV-series
2010 - 2020
• Vennebyen
• City of Friends
• 52 episodes + 2 TV-specials

28. Norwegian animated TV-series
2010 - 2020
• Monarkiet
• Qvisten
• 12 episodes

29. Norwegian animated TV-series
2010 - 2020
• Ella Bella Bingo
• Kool Produktion AS
• 104 episodes

30. Norwegian animated TV-series
2010 - 2020
• Vikingskolen
• Storm Studio in co-pro with Cartoon Saloon
• 26 episodes

31. Norwegian animated TV-series
2010 - 2020
• Space Chickens in Space
• Twintrash (Tommy & Markus Vad Flaaten)
• Anima Estudios (Mexico), Studio Moshi
(Australia) and Disney EMEA
• 52 episodes

32. Upcoming Feature Films
• Kaptein Sabeltann og den magiske diamant
• Qvisten
• Budget: 30 Mill NOK
• 2019

33. Upcoming Feature Films
• Ella Bella Bingo
• Kool Produktion AS
• Budget 30 mill NOK
• 2020

34. Upcoming Feature Films
• Knutsen & Ludvigsen og det store dyret
• Tordenfilm AS in co-pro with Qvisten
• Budget: 24 Mill NOK

35. Upcoming Feature Films
• Titina
• Mikrofilm AS
• Budget: 7,5 mill EURO
• 2021

36. Upcoming TV series
• Huggingtons
• Pitched at Cartoon Forum
• Budget: US$ 2.3 Mill

37. Swedish animated features
2010 - 2020

38. Swedish animated features
2010 - 2020
• Emil och Ida i Lønneberga
• 2013

39. Swedish animated features
2010 - 2020
• Bamse och tjuvstaden
• 2014

40. Swedish animated features
2010 - 2020
• Resan till Fjaderkungens rike
• 2014

41. Swedish animated features
2010 - 2020
• Bamse & haxans datter
• 2016

42. Swedish animated features
2010 - 2020
• Gordon & Paddy
• 2017

43. Swedish animated TV-series
2010 - 2020
• Heroes of the City
• Ruta Ett AB / Kid E Media AB
• 52 episodes x 11 min
• 2 billion Youtube views and 3 million
subscribers
• 20 languages and broadcast in 70 countries

44. Upcoming Feature Films
• Heroes of the City
• Ruta Ett AB / Kid E Media AB
• 55 min
• 2018/2019

45. Upcoming Feature Films
• Pelle Svanslos
• Sluggerfilm with SF Studios
• 2019

46. Let’s look at the numbers:

47. Let’s look at the numbers:

48. Let’s look at the numbers:
• SWEDISH FILMS

49. Let’s look at the numbers:
• NORWEGIAN FILMS

50. Let’s look at the numbers:
• MOST POPULAR FILMS

51. Let’s look at the numbers:

52. Why is Sweden primarily producing
2D animated films?

53. Why are so many seeing Norwegian
animation in our home market?

54. Marketing, marketing, marketing

55. Marketing, marketing, marketing

56. Challenge:
• Only 3 distributors in Norway, who can handle
a major release:
• 1: Nordisk Film
• 2: SF
• 3: Norsk Filmdistribusjon

57. Challenge:
• The Nordic Film Institutes despise franchise
movies. They support movies as if the market
has not changed the last 10 years.

58. Norwegian Financing
• Market support
• Etterhåndsstøtte

59. Etterhåndsstøtte (PRS)
• Norway: 50 % of total budget, min 35,000
admission, max abt 16 mill NOK. Children films
200 % support.
• Sweden: 65 % of private capital, max 9 mill
SEK.

60. Norwegian Example:
• Total budget: 30 mill NOK
• Max etterhåndsstøtte: 15 mill NOK
• Presale:
– Nordic TV & Cinema: 3 mill NOK
– WW TV & Cinema: 2 mill NOK
• Guaranteed: Etterhåndsstøtte: 10 mill NOK

61. Conclusion:
• To get high MG, which is needed to use
Etterhåndsstøtte to finance the film, you need
at known BRAND.
• To get Marketsupport (Markedsstøtte) you
need a known BRAND.
• To get cross-promotion, you need a known
BRAND.
• To get a good local distributor: you need a
known BRAND.

62. Conclusion:
• Make a film based on a known BRAND/
FRANCHISE.

63. The exception
• RICHARD THE STORK
• An original film
• Norwegian/German co-pro
• 28 language versions, 62 countries cinema,
155 countries TV
• 16 mill EURO box office and still counting
• 3,6 mill admissions (630,000 in France alone)

64. What does the experts say?

65. Tom van Waveren / Cake Ent.
• To make a successful international animated
tv-series, you need to have appealing worlds
and characters that the audience can identify
with and/or aspire to be, the stories need to
be told in a style that travels well (3 act story
structure) and it greatly helps if the visual
style is distinctive and attractive.

66. Thorsten Wegener / Studio 100
• Classical story/design with “talking animals”
or a great brand or just great touching stories.
Too young is difficult, but also teenagers as
well, because they prefer the Marvel movies.

67. Solveig Langeland / Sola Media
• The key success factors for selling animated titles
outside home market:
• Character design
• Target Audience (preschool difficult)
• Story line (parents should smile and recognise
themselves)
• Never make a film too dark.
• Opening should be fun; do not take too long to
introduce the characters.

68. Sola Media
• The 3 most successful Nordic Animated films:
• 1: Sunshine Barry & the disco Worms
• 2: Albert
• 3: Solan & Ludvig – Jul I Flåklypa

70. Frank Mosvold

71. • Frank Mosvold
• Phone: +47 907 57 127
• Email: fmosvold@online.no
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