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Chegg talked to educators, employers and current college students to examine why a current skills gap exists. The report reveals an important perspective to the ongoing skills gap and extends the narrative on Chegg’s findings from last year’s “Bridge That Gap” study (www.chegg.com/pulse).
The following presentation was shared at the ASU/GSV Education Innovation Summit on April 22nd, 2014. Presented by Chegg CEO Dan Rosensweig.
Chegg talked to educators, employers and current college students to examine why a current skills gap exists. The report reveals an important perspective to the ongoing skills gap and extends the narrative on Chegg’s findings from last year’s “Bridge That Gap” study (www.chegg.com/pulse).
The following presentation was shared at the ASU/GSV Education Innovation Summit on April 22nd, 2014. Presented by Chegg CEO Dan Rosensweig.
Here’s why students said they
went to COLLEGE 70%said they’re in college to TO GET A GOOD JOB Source: Cheggheads Panel Research, October 2013
And here’s what’s ACTUALLY HAPPENING
12.8% Unemployment for recent grads 40% Said they did not get a job in their major 42% Said their job does not require a 4-year degree $29,400 Average student loan debt
And people are BEGINNING TO
NOTICE “Just Graduated and Fumbling Through a First Job” “Why millennials have a tough time landing a job” “What’s an American degree worth?” “To Reach the New Market for Education, Colleges have Some Learning to Do” “America’s Youngest Workers Destined for Failure
Current college students Educators at
2 & 4-year universities Employers of recent graduates All weighted, na.onal and projectable. It’s not working for anyone SO WE DECIDED TO TALK TO EVERYONE
Why did you go to
college? How prepared are you for the working world? Whose job is it to teach job skills & readiness? Here’s what we asked STUDENTS
Why do you think students
go to college? Whose job is it to teach job skills & readiness? How well prepared were your graduates? Then we asked educators PAID TO TEACH THEM
What’s the primary
purpose of a degree? Whose job is it to teach job skills & readiness? How well prepared were your new hires? Finally, we talked to the people that WILL HOPEFULLY HIRE THEM
Q. What are the main
reasons you decided to go to college…? IMMEDIATE NEEDS Students are focusing on their 73% 71% 57% 43% 32% Gain greater earning potential Be ready for the world of work Become a strong critical thinker Get a broad general education STUDENTS Gain skills employers value & are willing to pay for Source: Improving Student Outcomes, Crux Research, March 2014
LONG TERM CAREERS Educators are
focusing on students’ 80% 65% 55% 48% 30% EDUCATORS Strong critical thinkers Grads who’ve been exposed to new ideas Grads with a broad, general education Job-ready grads Grads with greater earning potential Q. The primary purpose of 4-year colleges/universities are to produce …? Source: Improving Student Outcomes, Crux Research, March 2014
BOTH WAYS And employers want
it Grads with skills employers are willing to pay for Job-ready grads Grads with greater earning potential Q. The primary purpose of 4-year colleges/universities are to produce …? 57% 55% 54% 43% 25% EMPLOYERS Grads with a broad, general education Strong critical thinkers Source: Improving Student Outcomes, Crux Research, March 2014
A SKILLS GAP
& EXPECTATIONS GAP We have both Educators said: To create strong critical thinkers Employers said: To hire job-ready grads who are strong critical thinkers Students said: To get a good job
TEACH THEM THE SKILLS 80%
of students think it’s up to someone else to Employers Students ParentsEducators STUDENTS Q. Who is responsible for teaching the job skills that meet employers’ needs? Source: Improving Student Outcomes, Crux Research, March 2014
THEMSELVES AND SOMEONE ELSE Educators
are split between EDUCATORS Employers Students ParentsEducators Q. Who is responsible for teaching the job skills that meet employers’ needs? Source: Improving Student Outcomes, Crux Research, March 2014
SOMEONE ELSE’S JOB 70% of
employers think that it’s EMPLOYERS Students Employers ParentsEducators 39% 32% 24% 5% Q. Who is responsible for teaching the job skills that meet employers’ needs? Source: Improving Student Outcomes, Crux Research, March 2014
COMPLETE MISALIGNMENT The
real gap is a Educators want to teach students for the long term. Employers want both on day 1. Students just want the skills to get their first job.
FOR ALL ENTRY-LEVEL JOBS There’s
a universal demand for soft & hard skills Accounting/ Finance Medical/ Health IT/Software Sales/Biz Dev Engineering Training/ Instruction • MS Office • Communication skills • Analytical skills • Communication skills • MS Office • AutoCAD • Communication skills • Java • SQL • Communication skills • MS Office • Computer skills • Communication skills • MS Office • Team player • Communication skills • MS Office • Team player Source: 1000 entry-level online job postings from Indeed.com, LinkedIn, Monster.com
BASIC TECHNICAL PROFICIENCY The modern
workplace demands Word processing Q. How important is it for a recent grad to be proficient to succeed in their first job at your organization % IMPORTANT /CRITICAL Spreadsheet software Data analytics and business intelligence Database (queries and manipulation) Personal information management (PIM) Presentation design, etc Software development environments Visual design software Web publishing Video publishing/editing 89% 86% 82% 81% 77% 76% 65% 60% 59% 56% Source: Improving Student Outcomes, Crux Research, March 2014
Many students are already TAKING
CONTROL 7 in 10 Students say they want to take at least one online course 6 in 10 Students say they’d pay for at least one online course 2.2M Undergrads at non-profit schools have taken at least one online course Sources: Chegg National Student Survey, October 2013 IPEDS Data, 2012
What we propose
Modernize curriculum to be job relevant. Incorporate today’s technology tools to make students more software proficient in the classroom. Invest in career services to the same degree you invest in admissions or athletics. Build a full scale program. Appreciate that the long term value of addressing the gap now will secure the future success of your brand. F O R I N S T I T U T I O N S 1 2 3 4
Work with schools
to help them evolve the curriculum to best support students. Be generous with paid internships. Give students real life experience before they hit the workplace. Take a chance on today’s students – make skill training available to them and certify that those skills were worth learning. F O R E M P L O Y E R S 1 2 3 What we propose
Modernize your curriculum
so what you’re teaching matches the needs & experiences of the outside world. Keep close communication with your students to understand changing needs. Take the time to understand and stay current with new learning sources so that you can help students go the extra mile. F O R E D U C A T O R S 1 2 3 What we propose
Invest in yourself.
Recognize that no one else is responsible for your future but you. Understand that majors and job skills may no longer match. You may be less prepared than you think you are. • 40% said they did not get a job in their major • 42% said their job does not require a 4-year degree Find out what will make you stand out in the job market. Leverage supplemental online and offline tools to round out your portfolio of skills. F O R S T U D E N T S 1 2 3 What we propose
Embrace the changing
education space. It’s happening (whether you like it or not). Stop trying to fix what was, and start addressing what is. This problem is knowable &fixable. So…