8. The Marketer’s Dilemma
“There is no point in
collecting and storing all this
data if the algorithms are
not able to find useful
patterns and insights in the
data….”
Jon Kleinberg, Cornell
13. Publishers Win with AI, Too
“Our partnership with Audience “Our partnership with Audience
Accelerator has allowed us to Accelerator has not only helped
further customize our offering to us scale our own inventory, but
reach even deeper into affluent has also helped us add complex
and influential audiences. “…it audience targeting to our
also drives better performance product mix.”
for our advertisers.”
Skip Brand Richard Jalichandra
Martini Media CEO MapMyFitness CEO