ad:tech Sydney 2012 Actionable Insights, Wed 14, Track 1

1,175 views

Published on

ad:tech Sydney 2012
Conference Actionable Insights
Wednesday 14th March 2012
Track 1

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,175
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ad:tech Sydney 2012 Actionable Insights, Wed 14, Track 1

  1. 1. Opening RemarksIain McDonald, Executive Creative Director, Amnesia Razorfish and ad:tech Chairman @eunmac
  2. 2. Keynote PresentationChris Erb, VP Brand Marketing, EA SPORTS “Collaborations In A Digital World” @chriserb
  3. 3. Chris Erb, VP Brand Marketing, EA SPORTS “Collaborations In A Digital World” Actionable Insights; 1) Consumer value is critical in partnership and digital executions 2) Consumer content/experiences are king 3) Partner collaborations are powerful when executed together @chriserb
  4. 4. “People As The Killer App; The Momentum Of Ideas And Collective Sentiment”David Redhill, Partner, Chief Marketing Officer, Deloitte @dredhill
  5. 5. “How To Monetise, Measure And Quantify Mobile “Jason Pelegrino, Industry Director, Google ANZ @pellers Andrew Murrell, GM Channel, Marketing & Communications @commbank
  6. 6. “How To Monetise, Measure And Quantify Mobile “ Actionable Insights;2. How do you engage multiple devices to get a value exchange and more access? 3. How do you effectively prepare for mobile prospects? 4. What are the key metrics for measuring the success of a mobile campaign or strategy? 5. What is the most effective way of reaching unwired media end-users? @pellers @commbank
  7. 7. Keynote Presentation Andy Lark, CMO and Online Officer Commonwealth Bank of Australia“MARKETING 2.0 - How The Lifestream And Technology Are Transforming Business And Society - And What It Means For Marketers” @kiwilark
  8. 8. Andy Lark, CMO and Online Officer Commonwealth Bank of Australia “MARKETING 2.0 - How The Lifestream AndTechnology Are Transforming Business And Society - And What It Means For Marketers” @kiwilark
  9. 9. “Unite And Compliment Your Platforms To Divide And Conquer Your Market” Michael Padden, Head of Telstra Advertising Network, Telstra @paddo
  10. 10. “Unite And Compliment Your Platforms To Divide And Conquer Your Market” Actionable Insights;2. How can you effectively drive symbiosis between all of your platforms? 3. How can mobile devices support and enhance marketing strategy? 4. Understanding the tablet eco-system5. How should you weight your mobile spend Vs traditional online spend? @paddo
  11. 11. “Display Advertising: What’s Now, What’s Next And Does It Still Work?” Wout Van Damme, CEO, FunboxMarc Barnett, General Manager Microsoft Media Network and Advertising Exchange, nineMSN Danny Bass, Chief Digital Officer, Group M Roy de Souza, CEO, ZEDO Ad Solutions @roydesouza
  12. 12. “Display Advertising: What’s Now, What’s Next And Does It Still Work?” Actionable insights;1) Every advertiser and agency should be playing with automated media buying 2) Advertisers should be trying new formats and reaching beyond the standard ad-format. 3) Utilise your own data to improve effectiveness of advertising
  13. 13. “What Are You Doing With All ThatDigital Data? How to earn a seat at the Revenue Table” Will Scully-Power, Managing Director, Datarati Pty Ltd @willscullypowerSiva Ganeshanandan, Director, Digital Marketing Suite, Adobe Systems, APAC Julian Peterson, Sales & Marketing Director APAC, dianomi @JulianfPeterson
  14. 14. “What Are You Doing With All That DigitalData? How to earn a seat at the Revenue Table” Actionable Insights;2.How to centralise your email, social, search, mobile, display and web data into a centralised location 3.How to develop revenue driven marketing metrics 4.How to use the testing insights from your digital data to help drive your marcomms strategy 5.How to use analytics as an predictive tool rather than a reactive tool @willscullypower @JulianfPeterson

×