1. Adidas Group
By Yelena Artemyeva
& Natalie

2.  History
 Main Brands
 Current Figures
 Critics
 Sight From the Inside
 Advertising Campaigns
 Main Conclusions

3. History
 Germany, 1920s - Adi Dassler,
the founder
 1924 - Dassler Brothers Shoe
Factory

4. History
 since 1930 - Taking part in
Olympic Games
 1948 - Spliting into two
companies: Puma and Adidas
 1987 - Adi died

5. Adidas AG
Adidas Performance
Adidas Originals
Adidas Style

6. 10.084
10.299
10.799
10.381
11.99
Sales
2006 2007 2008 2009 2010

8.  A chance to take position of a Shop Manager
(within a year)
 Harsh working conditions
 A chance to make 1 million a month
 Over high plans
 Friendly atmosphere
 …

14.  One of the most dynamic companies in the
world
 Good perspectives for expansion in Russia
 Forseeable “wars” with its main competitors
 A chance for career-growth for students