Adidas

7,240 views

Published on

Addidas pupil presentation

Published in: Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
7,240
On SlideShare
0
From Embeds
0
Number of Embeds
32
Actions
Shares
0
Downloads
276
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Adidas

  1. 1. ADIDAS “ Impossible is nothing” Brought to you by Ross McCallum and Gavin Osprey
  2. 2. In the beginning… <ul><li>German sportswear company </li></ul><ul><li>Founded by Adolf (Adi) Dassler </li></ul><ul><li>Founded in 1948 making shoes since 1920 in Nuremberg </li></ul><ul><li>Brother Rudolph helped </li></ul><ul><li>Rudolph went on to create “PUMA” </li></ul>
  3. 3. Services and products offered <ul><li>the second largest sportswear company </li></ul><ul><li>Make trainers </li></ul><ul><li>Sporting equipment and apparel </li></ul><ul><li>Sponsor top sportsmen </li></ul><ul><li>Kaka` </li></ul><ul><li>Gerrard </li></ul><ul><li>Messi </li></ul>
  4. 4. Management <ul><li>CEO of the Adidas group is Mr. Herbert Hainer </li></ul><ul><li>Finance Adidas-group: Robin J. Stalker </li></ul><ul><li>CEO Adidas brand: Erich Stamminger </li></ul><ul><li>Global Operations Adidas-group: Glen S. Bennet </li></ul>
  5. 5. Size <ul><li>7 UK stores </li></ul><ul><li>Supplies to all major sports shops and clothes shops </li></ul>
  6. 6. Employment <ul><li>25,000 employees world wide </li></ul><ul><li>Managers salary usually $144,000 </li></ul>
  7. 7. Finance <ul><li>second largest sports retailer in the world </li></ul><ul><li>profit of around $9.1billion a year </li></ul><ul><li>shares as at 9th October 2007 stand at 44.21 Euros or £29.50 </li></ul>
  8. 8. Marketing <ul><li>Use sponsorship of leading sportsmen as a marketing tool </li></ul><ul><li>“ impossible is nothing” </li></ul><ul><li>recent advertising called jose +10 showed two young boys on a run down pitch picking 10 infamous footballers to join their team. </li></ul><ul><li>Reinforcing there “impossible is nothing” slogan </li></ul>
  9. 9. Pressures <ul><li>charity organisations e.g. Oxfam annoyed </li></ul><ul><li>not looking after workers in third world countries. </li></ul><ul><li>underpay these employees </li></ul><ul><li>bad press could seriously affect the companies popularity </li></ul>
  10. 10. Evaluation <ul><li>S.W.O.T Analysis </li></ul>Accusations of unfair treatment to employees in less developed countries. Clothing and performance technology Nike Create more stores. Greater advertising campaigns Threats Opportunities Lack of diversification. Few dedicated Adidas stores in UK . World recognised brand name. Sponsors of top sportsmen Weaknesses Strengths
  11. 11. Future Prospects <ul><li>new concepts, technology, evolution and revolution </li></ul><ul><li>overtake rivals NIKE as the top sportswear retailer in the world </li></ul>

×