Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

LDeCandidoPortfolio2015

470 views

Published on

  • Login to see the comments

  • Be the first to like this

LDeCandidoPortfolio2015

  1. 1. Lauren DeCandido Conceptor Extraodinaire & Copywriter with Flair
  2. 2. Lauren DeCandido Adventures in Idealand Once upon a time there was a girl named Lauren. Conceptor extraordinaire and a Copywriter with flair, she grew up in the small town of Bryn Mawr, Pa. Then attended school at Syracuse University, “Go Orange!” she would say. Off to the Big Apple she flew, where she took a big bite! The city that never sleeps was the loveliest site. She met prince charming and tied the knot, They saw Paris, Italy and Ireland and did quite a lot. Now they are a family with Serena, their baby girl. Settled in Stamford, living each great day to the fullest as it unfurls. Here you’ll discover the ideas Lauren created along the way, as she continues to make brilliant things happen, near and far, to present day.
  3. 3. L a u r e n D e C a n d i d o |Evolution Fresh Aisle Signage Evolution Fresh Grocery and Natural Channel (Shelftalk Version 01) Experience Nature never heated in pure form SmartSourceShelftalkSM XX-XXXXXXXX Experience Nature never heated in pure form Evolution Fresh Grocery and Natural Channel (Shelftalk Version 02) SmartSourceShelftalkSM XX-XXXXXXXX SmartSourceShelftalkSM XX-XXXXXXXX
  4. 4. L a u r e n D e C a n d i d o |Evolution Fresh Hot Yoga Promotion breathe in the heat. with cold-pressed. Bring this into any Breathe Hot Yoga Studio and take EXPIRES 6/1/2013 Visit breathhotyoga.com for studio locations and class schedules. $5 Off any class One voucher per customer, per transaction. $ 5 OFF ANY YOGA CLASS $ 5 OFF ANY YOGA CLASS breathe in the heat. with cold-pressed. Bring this into any Breathe Hot Yoga Studio and take EXPIRES 6/1/2013 Visit breathhotyoga.com for studio locations and class schedules. $5 Off any class One voucher per customer, per transaction. © 2013 Evolution Fresh Inc. All rights reserved. $ 5 OFF ANY YOGA CLASS $ 5 OFF ANY YOGA CLASS Nature knows best. That’s why we don’t heat it. cold-pressed never heat pasteurized ElastiTag® Pat. 7281345, 7640687 Evolution Fresh Experimental Execution ( breathe in the heat. with cold-pressed. Bring this into any Breathe Hot Yoga Studio and take EXPIRES 6/1/2013 Visit breathhotyoga.com for studio locations and class schedules. $5 Off any class One voucher per customer, per transaction. © 2013 Evolution Fresh Inc. All rights reserved. $ 5 OFF ANY YOGA CLASS $ 5 OFF ANY YOGA CLASS Nature knows best. That’s why we don’t heat it. cold-pressed never heat pasteurized ElastiTag® Pat. 7281345, 7640687
  5. 5. L a u r e n D e C a n d i d o |Evolution Fresh Brand Planning Communication
  6. 6. L a u r e n D e C a n d i d o |Target Starbucks Anniversary Ad We love growing with you. Happy 50th anniversary, from your friends at Starbucks ® . Target opens its 1,000th store Target exceeds $50 billion in annual sales Target becomes the first USDA certified organic product retailer Target expands into Canada Target expands fresh food offerings nationwide Starbucks introduces DoubleShot® expresso and Frappuccino® Starbucks card launches Starbucks establishes a social media presence Starbucks becomes the world’s largest buyer of Fair Trade Certified™ Coffee Starbucks launches Free WiFi in all cafés 20 01 01 02 05 06 08 09 09 10 11 Target opens first location in Roseville, MN The Bullseye logo design is revamped First $1 billion in annual sales First Starbucks opens in Seattle’s Pike Place Market 79 62 68 71 Target unveils brand promise, Expect More. Pay Less.® An English Bull Terrier named Arielle, appears in his first television commercial. First international Starbucks opens in Vancouver Updated logo focuses on the Siren’s Face Starbucks introduces kiosks and drive-throughs Packaged coffee is introduced in the United States 8792 96 99 94 99 19 To old friends doing new things. 1962 1962 1968 1968 1971 1992 1994 1996 1999 2001 2006 2009 2012 1971 1992 1999 2001 1994 2006 2009 1996 Target’s first grand opening is Roseville, MN Target becomes the first USDA certified organic product retailer Target unveils brand promoise, Expect more. Pay Less.® Starbucks opens first store in Pike’s Place Market in Seattle, WA Starbucks introduces kiosks and drive-throughs Starbucks becomes the world’s largest buyer of Fair Trade Certified™ Coffee Starbucks introduces packaged coffee in the United States Target opens its 1,000th store The Bullseye logo design is revamped The new Starbucks logo focuses on the Siren’s Face Happy 50th anniversary Target.
  7. 7. L a u r e n D e C a n d i d o |”People Makes It Real” Shopper 360 Kick Off Are you ready for a more personal relationship with your favorite celebrities? Get closer. Are you ready for a more personal relationship with your favorite celebrities? Get closer. Are you ready for a more personal relationship with your favorite celebrities?Get closer.
  8. 8. L a u r e n D e C a n d i d o |Post It! 360 Campaign Direct Mail Banner Ad Key Visual / Concept Social Media Signage at Shelf
  9. 9. L a u r e n D e C a n d i d o |Crest Enamel Shield Magazine Ad & Web Banner Ads
  10. 10. L a u r e n D e C a n d i d o |Sparkle Walmart All You Ad when you purchase any ONE (1) package of Sparkle® Paper Towels, 8 Roll or larger. CONSUMER: Redeemable only by purchasing the specific brand and size. Void if reproduced, purchased, transferred or where prohibited, taxed or restricted by law. Any other use constitutes fraud. Consumer pays sales tax. LIMIT ONE COUPON PER ITEM PURCHASED. RETAILER: Mail to: Georgia-Pacific Consumer Products LP, CMS, Dept. 30400, 1 Fawcett Drive, Del Rio, TX 78840 to signify your compliance with our Coupon Redemption Policy and to be reimbursed for the face value, plus 8¢ handling. Good only in the USA. Cash value .001¢. ©2013 Georgia-Pacific Consumer Products LP. All rights reserved. Sparkle, Sparkle & House logo, Thirst Pockets, Big Circle Emboss, and the Georgia-Pacific logo are trademarks owned by or licensed to Georgia-Pacific Consumer Products LP. Available at your local Supercenter MANUFACTURER’S COUPON EXPIRES 12/31/2013MANUFACTURER’S COUPON EXPIRES 12/31/2013 ©2013 Georgia-Pacific Consumer Products LP. All rights reserved. All trademarks owned by or licensed to Georgia-Pacific Consumer Products LP.
  11. 11. L a u r e n D e C a n d i d o |Glade FSI and Direct Mail Cashmere Woods Look for these scents in the Specialty Fragrance section of the Air Freshener aisle. ©2010 S.C. Johnson & Son, Inc. All Rights Reserved. Accentuate your autumn with these limited-edition fragrances. Visit target.com/coupons for savings on Fall Seasonal Fragrances. Available at Target® This inviting scent captures the sensation of being warmed by a cozy fire after a long autumn walk. Country Spice® Experience the seasonal scent of pumpkin pie spiced with a sprinkling of nutmeg and cinnamon. ®
  12. 12. L a u r e n D e C a n d i d o |Seattle’s Best Coffee Target Insert SBC Publix All The Trimmings Ad (Version 02) BARCODE MANUFACTURER’S COUPON EXPIRATION DATE: XX/XX/XX REDEEMABLE AT PUBLIX STORES ONLY Retailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plusRetailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plus 8¢ handling provided it is redeemed by a consumer at the time of purchase for the8¢ handling provided it is redeemed by a consumer at the time of purchase for the brand specified. Coupon not properly redeemed will be void and held. Do not double. Reproduction of this coupon is expressly prohibited. Any other use constitutes fraud. Mail to: Seattle’s Best Coffee, PO Box 880212, El Paso,TX 88588-0212. Cash value .001¢.Void where taxed or restricted. Limit one coupon per item purchased. BARCODE MANUFACTURER’S COUPON EXPIRATION DATE: XX/XX/XX REDEEMABLE AT PUBLIX STORES ONLY Retailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plusRetailer: Seattle’s Best Coffee LLC will reimburse you for face value of this coupon plus 8¢ handling provided it is redeemed by a consumer at the time of purchase for the8¢ handling provided it is redeemed by a consumer at the time of purchase for the brand specified. Coupon not properly redeemed will be void and held. Do not double. Reproduction of this coupon is expressly prohibited. Any other use constitutes fraud. Mail to: Seattle’s Best Coffee, PO Box 880212, El Paso,TX 88588-0212. Cash value .001¢.Void where taxed or restricted. Limit one coupon per item purchased.
  13. 13. L a u r e n D e C a n d i d o |Starbucks Costco Connection Ad Say hello to mellow. Indulge in bold. New New Starbucks Veranda Blend.™ Whether you prefer a lighter body or more robust flavors, we have the Roast You Love Most. Light, approachable roast is perfect for summer. Now available at Costco.® © 2012 Starbucks Coffee Company. All rights reserved.
  14. 14. L a u r e n D e C a n d i d o |Texas HEB Ad STB-12-099 HEB RG Texas Life Ad (Version 3) ©2012StarbucksCoffeeCompany.Allrightsreserved. Ease into the morning rush Starbucks Blonde ® Roast Our lighter, less intense roast. Now available at H-E-B. Pair with your favorite H-E-B bakery item for the perfect start to your morning. STB Make today a mellow day Start the morning deliciously by pairing with your favorite H-E-B bakery item. Now Available at Starbucks Blonde ® Roast © 2012 Starbucks Coffee Company. All rights reserved.
  15. 15. L a u r e n D e C a n d i d o |Starbucks Reebok Doubleshot Mailer POWER UPAND DOUBLE DOWN. S AV I N G S I N S I D E ©2013NorthAmericanCoffeePartnership. OUTSIDE MANUFACTURER’S COUPON EXPIRES XX/XX/XX Purchase any ONE (1) Starbucks Doubleshot® 15 oz. can, and get ONE (1) FREE at participating retailers. (Up to $X.XX Value) BUY ONE, SHARE ONE CONSUMER: Only one coupon per purchase. You pay sales tax and/or deposit charge, where applicable. Coupon may not be assigned, transferred or reproduced. Any other use constitutes fraud. Cash value 1/100¢. RETAILER: We will reimburse you for the face value plus 8¢ handling if you and the consumer have complied with our Coupon Redemption Policy available at the redemption address. Mail coupons to: NORTH AMERICAN COFFEE PARTNERSHIP c/o PCC, CMS Dept. 12000, 1 Fawcett Drive, Del Rio, TX 78840. Coupon Expires: 9/30/13. Offer must be redeemed at time of purchase. Starbucks, the Starbucks logo and Starbucks Doubleshot® Espresso are trademarks or registered trademarks of Starbucks Corporation. © 2013 North American Coffee Partnership. All rights reserved. Not redeemable at Starbucks Coffee retail stores. is a powerful mix of espresso, B vitamins, guarana and ginseng. Just pick your favorite flavor and power through your day. #STARBUCKSDOUBLESHOT INSIDE
  16. 16. L a u r e n D e C a n d i d o |Midwest Dairy Stanchion Sign and Reusable Bag From our family farm to your family fridge. From our family farm to your family fridge. Now when you spend $15 on farm fresh milk, cheese, or yogurt, we’ll Thank You with this Free Insulated Dairy Bag to keep your dairy staying fresh all the way to your fridge. KEEP YOUR DAIRY BELOW 40°
  17. 17. L a u r e n D e C a n d i d o |Martini Rossi Highlight the Night 360 INT_104784_13356 X 3 100% 3”w x 5”h .000” .000” 00 C M Y K PMS XXX or NA 00 INT_104784_13356_MART_ Highlight_Bro.ai Kathy Oliviera Linda Cicero 12.14.2010 | round #1 | Tip Brochure | feedback du INT_104784_13356 X 2 100% 2.5”w x 8”h .000” .000” 00 C M Y K PMS XXX or NA 00 INT_104784_13356_MART_HIGHLT Nckr_Rnd2.ai Kathy Oliviera Linda Cicero 12.14.2010 | round #1 | Highlight Your Night Necker | feedback due: 12.15.10 $3 OffCOSMETICS When you buy ONE (1) Martini & Rossi Asti. See back for details. Good while supplies last. H I G H L I G H T Y O U R N I G H T $3 OffCOSMETICS When you buy ONE (1) Martini & Rossi Asti 0 0 0 0 0 0 0 0 0 0 0 0 Consumer: Limit one coupon per purchase on product specified.Void if reproduced, transferred, used to purchase products for resale or where prohibited/regulated by law. Consumer pays sales tax. Redeemable at participating retail stores. Valid only in the US. Retailer: Bacardi, P.O. Box XXXXX, El Paso, TX XXXX-XXXX will reimburse the face value of this coupon, plus 8¢, if submitted in compliance with our redemption policy, available upon request. Cash value 1/100th of 1¢. Any use of this coupon not specified herein constitutes fraud. Expiration date X/XX/XX. ©2011 Bacardi INT 104784 M A N U F A C T U R E R ’ S C O U P O N E X P I R E S X X / X X / X X PURE JOY FROM ITALY B A C KF R O N T INT_104784_13356 X 2 100% 2.5”w x 8”h .000” .000” 00 C M Y K PMS XXX or NA 00 INT_104784_13356_MART_HIGHLT Nckr_Rnd2.ai Kathy Oliviera Linda Cicero 12.14.2010 | round #1 | Highlight Your Night Necker | feedback due: 12.15.10 $3 OffCOSMETICS When you buy ONE (1) Martini & Rossi Asti. See back for details. Good while supplies last. H I G H L I G H T Y O U R N I G H T $3 OffCOSMETICS When you buy ONE (1) Martini & Rossi Asti 0 0 0 0 0 0 0 0 0 0 0 0 Consumer: Limit one coupon per purchase on product specified.Void if reproduced, transferred, used to purchase products for resale or where prohibited/regulated by law. Consumer pays sales tax. Redeemable at participating retail stores. Valid only in the US. Retailer: Bacardi, P.O. Box XXXXX, El Paso, TX XXXX-XXXX will reimburse the face value of this coupon, plus 8¢, if submitted in compliance with our redemption policy, available upon request. Cash value 1/100th of 1¢. Any use of this coupon not specified herein constitutes fraud. Expiration date X/XX/XX. ©2011 Bacardi INT 104784 M A N U F A C T U R E R ’ S C O U P O N E X P I R E S X X / X X / X X PURE JOY FROM ITALY B A C KF R O N T12.14.2010 | round #1 | Easel Card | feedback due: 12.15.10 When you buy ONE (1) Martini & Rossi Asti. See specially marked bottles for details. Good while supplies last. $3.00 OffCOSMETICS Cheers to a classy girl’s night in. Dress up, catch up and light up the evening with Martini & Rossi. Tips on how to make your night a memorable one. Display and Take One CatalinaNecker Tip Guide
  18. 18. L a u r e n D e C a n d i d o |Unilever Universe Event (Graphic Design USA Award 2011) Unilever. Shaping the future. In this room theme, we would create a behind the fabric to give the suggested appearance of stars, planets etc. The focal point of centerpiece, featuring intermingling shapes of globes, stars and the Unilever Vitality logo at the heart of it all. We would bring in white furniture accommodate our visitors. This will give the space
  19. 19. Where will her story take her next? See what she can do for you in the next chapter. L a u r e n D e C a n d i d o Conceptor Extraodinaire & Copywriter with Flair Lauren.DeCandido@gmail.com (C) 1+610+639+4111

×