Sample strategic plan developed for a college

1. XXX International
College
CORPORATE STRATEGY

2. Vision Statement
A VISION STATEMENT DEFINES THE PURPOSE OR REASON WHY A BUSINESS OR ORGANIZATION EXISTS
AND WHAT IT INTENDS TO ACHIEVE THROUGH ITS EXISTENCE. A VISION STATEMENT SERVES TO POINT
THE DIRECTION OF WHERE THE ORGANIZATION AIMS TO GO. THE TIME FRAME OF A VISION STATEMENT
COVERS THE EXISTING, NEAR, INTERMEDIATE AND LONG TERM FUTURE.

3. Vision Statement
To propagate throughout all mankind the awareness that the Unity of
Allah, His words of revelation and the teachings of His Prophet
Muhammad SAW are the Truth and to promote the willingness to
submit to His will and put this Truth into practice in all aspects of human
existence as an all encompassing way of life in spite of all trials and
challenges as Allah’s vicegerents on Earth through a wholesome
process of educating and nurturing ambassadors who spread this Truth
to all mankind through their exemplary spirit, thoughts, words and
actions.

4. “To Propagate”
Education
& Training
Ambassador
Ambassador

5. “All Mankind”
Muslims and Non-Muslims

6. What To Propogate
“Awareness”
“… awareness that the Unity
of Allah, His words of
revelation and the
teachings of His Prophet
Muhammad SAW are the
Truth”
“Willingness”
“… willingness to submit to
His will and put this Truth into
practice in all aspects of
human existence as an all
encompassing way of life”

7. The Training
“… in spite of all trials and challenges …”

8. “Wholesome”
Allah
Human, Animals, Trees, The Environment & Other Creations
Earth Hereafter
Vicegerent

9. Medium of Communication
“… exemplary spirit,
thoughts, words and
actions”

10. Mission Statement
A MISSION STATEMENT TAKES THE VISION STATEMENT OF A BUSINESS OR ORGANIZATION AND DEFINES
IN MORE CONCRETE TERMS HOW THE BUSINESS/ORGANIZATION INTENDS TO REALIZE ITS ENVISIONED
PURPOSE OF EXISTENCE THROUGH SPECIFIC MISSIONS ENCOMPASSING ITS PRODUCTS AND SERVICES,
PROCESSES, ORGANIZATION, CULTURE AND OTHER ASPECTS OF ITSELF, TAKING INTO ACCOUNT THE
PRESENT STATE OF THE BUSINESS/ORGANIZATION AND WHERE IT AIMS TO BE IN THE FUTURE. THE TIME
FRAME SCOPE OF A MISSION STATEMENT IS SHORTER THAN THE VISION STATEMENT AND THE MISSION
STATEMENT IS REVISED MORE REGULARLY TO ADAPT TO SITUATIONAL CHANGES.

11. Mission Statement
▪ To educate and nurture trainees in a process that produces graduates who are constantly aware of the
Truth of Allah’s Unity, His words and the teachings of His prophet Muhammad SAW and are willing to
submit to His will and practice the Truth in all aspects of life through spirit, thoughts, words and actions in
spite of trials and challenges faced in life and demonstrate these positive values and articulate them with
wisdom to their society.
▪ To collect, develop and accumulate learning content in written, electronic, photographs, graphical,
audio, video and other formats that can effectively produce graduates who are able to compete
dynamically shoulder to shoulder with other competent graduates globally and internationally in their
respective areas of training, and to command respect from their peers for their competency, inherent
positive values and resilience against negative influences according to the tenets of Islam
▪ To engage trainees in wholesome and challenging academic and extra-curricular activities that enables
them to construct a repertoire of capabilities and expand their perspectives according to their individual
Allah-given talents and gifts while building their resilience to overcome trials and challenges in their
professions and lives
▪ To deliver the educational and nurturing process through an effective and efficient organization of
committed and motivated individuals where the vision of the organization is upheld with passionate
concentration
▪ To educate and nurture trainees within a caring and supportive community that is imbued with a positive
culture of humility and continuous self-examination where piousness and piety in reaching for the Grace
of Allah are upheld as goals to be strived for constantly and where trainees and their families continue to
be engaged with the community even after completing their formal education training through an
active alumni, refresher courses and reinforcing activities in a continuous and life-long process of learning
and self-development and helping others achieve the same
▪ To provide a safe, secure, clean and healthy environment in which trainees are nurtured and allowed to
practice the development of their spiritual, mental, emotional, physical potentials within an innovative
and progressive learning climate without any discrimination in any form regarding their economic and
family backgrounds, race, nationality, gender, age, level of intelligence or any other limitations
whatsoever

12. Mission Statement
•Raise Awareness
•Produce Willingness
•Articulated With Wisdom
Process
•Effective
•Dynamic & Competent
•Positive & Resilient
Content
•Wholesome
•Challenging
•Constructive & Expansive
Activities
•Motivated & Committed
•Effective
•Efficient
Organization
•Pious & Piety
•Caring & Supportive
•Humble & Self-Examining
Community
•Safe, Secure
•Clean, Healthy
•Non-Discriminatory
Environment

13. Pillars Vision Statement
Mission Statement
To propagate throughout all mankind the awareness that
the Unity of Allah, His words of revelation and the
teachings of His Prophet Muhammad SAW are the Truth
and to promote the willingness to submit to His will and
put this Truth into practice in all aspects of human
existence as an all encompassing way of life in spite of all
trials and challenges as Allah’s vicegerents on Earth
through a wholesome process of educating and nurturing
ambassadors who spread this Truth to all mankind through
their exemplary spirit, thoughts, words and actions.
Process
Activities
Organization
Community
Environment
Content

14. Philosophy And Values

15. Philosophy
• To be aware that the Unity of Allah, His words of revelation and the
teachings of His Prophet Muhammad SAW are the Truth
• To be willing to submit to His will and put this Truth into practice in all
aspects of human existence as an all encompassing way of life in
spite of all trials and challenges
• To fulfill our responsibility as Allah’s vicegerents on Earth

16. Values Pillars Mission Values
Process
To educate and nurture trainees in a process that produces graduates who are
constantly aware of the Truth of Allah’s Unity, His words and the teachings of His
prophet Muhammad SAW and are willing to submit to His will and practice the
Truth in all aspects of life through spirit, thoughts, words and actions in spite of
trials and challenges faced in life and demonstrate these positive values and
articulate them with wisdom to their society.
• Awareness
• Willingness, Submission, Servitude
• Wisdom, Patience
Content
To collect, develop and accumulate learning content in written, electronic,
photographs, graphical, audio, video and other formats that can effectively
produce graduates who are able to compete dynamically shoulder to shoulder
with other competent graduates globally and internationally in their respective
areas of training, and to command respect from their peers for their
competency, inherent positive values and resilience against negative influences
according to the tenets of Islam
• Effective
• Dynamic & Competent
• Positive & Resilient
Activities
To engage trainees in wholesome and challenging academic and extra-
curricular activities that enables them to construct a repertoire of capabilities
and expand their perspectives according to their individual Allah-given talents
and gifts while building their resilience to overcome trials and challenges in their
professions and lives
• Wholesome
• Expansive, Willingness to Learn & Grow
• Gratitude (for Allah-given talents & gifts)
Organization
To deliver the educational and nurturing process through an effective and
efficient organization of committed and motivated individuals where the vision
of the organization is upheld with passionate concentration
• Effective
• Efficient
• Committed
• Motivated
• Passionate
• Focused. Concentration
Community
To educate and nurture trainees within a caring and supportive community that
is imbued with a positive culture of humility and continuous self-examination
where piousness and piety in reaching for the Grace of Allah are upheld as
goals to be strived for constantly and where trainees and their families continue
to be engaged with the community even after completing their formal
education training through an active alumni, refresher courses and reinforcing
activities in a continuous and life-long process of learning and self-development
and helping others achieve the same
• Caring, Compassionate
• Supportive
• Humbleness
• Self-Examining
• Piousness, Piety, Fear of Allah
• Constancy In Striving
• Sharing
Environment
To provide a safe, secure, clean and healthy environment in which trainees are
nurtured and allowed to practice the development of their spiritual, mental,
emotional, physical potentials within an innovative and progressive learning
climate without any discrimination in any form regarding their economic and
family backgrounds, race, nationality, gender, age, level of intelligence or any
other limitations whatsoever
• Development
• Innovativeness
• Progressiveness
• Non-Discriminatory

17. Objectives

18. Process
Objectives
To educate and nurture trainees in a process that produces graduates who
are constantly aware of the Truth of Allah’s Unity, His words and the
teachings of His prophet Muhammad SAW and are willing to submit to His
will and practice the Truth in all aspects of life through spirit, thoughts, words
and actions in spite of trials and challenges faced in life and demonstrate
these positive values and articulate them with wisdom to their society.
Objectives Responsibility Deadline
1 To install a teaching and training process and train lecturers to follow a standardized, high
quality method of teaching consistently
2 To implement an on-line web-based college management system that is securely accessible to
the Management, faculty members, lecturers, non-academic staffs, students, parents and
sponsors via computers and smartphones which streamlines in an effective and efficient
manner the processes and reporting for various college management functions such as
student registration, attendance records, classroom and activity schedules, student accounts,
and other related functions.
Head of Finance/ IT End of February 2015
3 To implement an on-line web-based e-learning system that is securely accessible to faculty
members, lecturers and students via computers and smartphones to deliver learning contents
in the form of articles, pictures, photographs, diagrams, audio recordings and video
recordings, exercises, assignments and tests, enabling students to study, discuss, chat, maintain
study blogs online.
Head of Finance/ IT End of February 2015
4 To implement other online web-based administrative and financial systems necessary to
support the administration of the school such as financial accounting systems, asset
management system and other such systems which are securely accessible to the
management and the school administrative staff according to their job functions, and where
such systems are not available in online web-based versions they may be substituted by non-
web-based solutions.
Head of Finance/ IT End of February 2015
5 To implement a user-friendly web-site for the college that introduces and promotes the college
to local and international audience articulating the goals of the college, the courses that it
teaches, its facilities, location, learning methods, management and faculty members, etc
enabling prospective students, parents and sponsors to know the college, and to promote the
college online through search engines, social networks and online advertisements
Head of Finance/ IT
Other Heads of
Department (to
provide content
material)
End of March 2015

19. Content
Objectives
To collect, develop and accumulate learning content in written,
electronic, photographs, graphical, audio, video and other formats that
can effectively produce graduates who are able to compete dynamically
shoulder to shoulder with other competent graduates globally and
internationally in their respective areas of training, and to command
respect from their peers for their competency, inherent positive values and
resilience against negative influences according to the tenets of Islam
Objectives Responsibility Deadline
1 To develop a curriculum that is approved by the
Government of Malaysia and recognized by other
local and international Institutions of Higher
Learning, sponsors and employers within which
knowledge and practice of an overall Islamic Way
of Life is embedded
Head of Academic
Academic Consultant
End of January 2015
2 To development and maintain the quality of
learning materials including articles, audio and
video libraries, references, assignments, exercises
and tests to be used in the curriculum
3
4
5

20. Activity
Objectives
To engage trainees in wholesome and challenging academic and extra-
curricular activities that enables them to construct a repertoire of
capabilities and expand their perspectives according to their individual
Allah-given talents and gifts while building their resilience to overcome trials
and challenges in their professions and lives
Objectives Responsibility Deadline
1 To design and hold once-off and recurring activities and events in which good Islamic
values will be imparted to trainees over a gradual course of transformation
2 To setup partnerships and linkages with leading industry players for the purpose of
exposing students to real world industry practices and challenges and provide potential
employment possibilities upon graduation
3 To design and conduct practical training activities such as Project Management for
students to practice applying their academic skills within a real context as well as to
develop their soft skills such as leadership, communication and cooperation
4 To hold shared activities with surrounding communities such as villages, housing areas,
orphanages etc in which students are exposed to differences in lives of others, cultivate
the characteristics of sharing and compassion and prepare themselves to bring the
message of Islam into the society at large
5
6

21. Organization
Objectives
To deliver the educational and nurturing process through an effective
and efficient organization of committed and motivated individuals where
the vision of the organization is upheld with passionate concentration
Objectives Responsibility Deadline
1 To implement computerized systems that enhances the effectiveness and efficiency of
staff members allowing them to focus on roles that they can perform best instead of
being trapped in inefficient process flows and redundant work
2 To practice a competitive remuneration scale, rewards and benefits scheme where staff
members are recognized for their individual knowledge, capabilities and experiences
and are rewarded according to their fair market values
3 To implement an open and conducive meeting routine whereby all staff members are
informed of and may contribute ideas, materials and efforts towards the development
and improvement of the organization
4
5
6

22. Community
Objectives
To educate and nurture trainees within a caring and supportive
community that is imbued with a positive culture of humility and
continuous self-examination where piousness and piety in reaching for the
Grace of Allah are upheld as goals to be strived for constantly and where
trainees and their families continue to be engaged with the community
even after completing their formal education training through an active
alumni, refresher courses and reinforcing activities in a continuous and life-
long process of learning and self-development and helping others
achieve the same
Objectives Responsibility Deadline
1 To encourage the setting up of suitable student associations and societies whereby
good Islamic values may be cultivated through a supportive network of peers and
elders
2 To setup a counselling system wherein each student is recognized for his/her own
peculiar strengths and weaknesses and may be guided towards the effective
development of his/her potentials
3
4
5
6

23. Environment
Objectives
To provide a safe, secure, clean and healthy environment in which
trainees are nurtured and allowed to practice the development of their
spiritual, mental, emotional, physical potentials within an innovative and
progressive learning climate without any discrimination in any form
regarding their economic and family backgrounds, race, nationality,
gender, age, level of intelligence or any other limitations whatsoever
Objectives Responsibility Deadline
1 To setup safe, secure, clean and healthy learning facilities including classrooms, lecture
theaters, library, computer networks, etc wherein students may focus on learning and
developing themselves within a conducive infrastructure
2 To setup safe, secure, clean and healthy student accommodations and related facilities
including houses, transportation, clinic, student lounge etc
3 To setup safe, secure, clean and healthy working environment and facilities wherein
staff members will be able to work efficiently and contribute effectively to the
organization
4
5
6

24. Goals

25. Content
Goals
To collect, develop and accumulate learning content in written,
electronic, photographs, graphical, audio, video and other formats that
can effectively produce graduates who are able to compete dynamically
shoulder to shoulder with other competent graduates globally and
internationally in their respective areas of training, and to command
respect from their peers for their competency, inherent positive values and
resilience against negative influences according to the tenets of Islam
Objectives Goals Responsibility Deadline
1 To develop a curriculum
that is approved by the
Government of Malaysia
and recognized by other
local and international
Institutions of Higher
Learning, sponsors and
employers within which
knowledge and practice
of an overall Islamic Way
of Life is embedded
To develop course outlines for
proposed short term courses
• Certificate for Qadhis
• Certificate in Arabic Language
• Certificate in English Language
Head of Academic
Academic
Consultant
End of January
2015
To develop submission material to
MQA for accreditation
• Initially 2 courses
• Diploma In Business
• Diploma In Islamic
Sciences
• Following year 2 additional
courses
• Diploma in Education
• Diploma in ICT

26. Content
Goals
To collect, develop and accumulate learning content in written,
electronic, photographs, graphical, audio, video and other formats that
can effectively produce graduates who are able to compete
dynamically shoulder to shoulder with other competent graduates
globally and internationally in their respective areas of training, and to
command respect from their peers for their competency, inherent positive
values and resilience against negative influences according to the tenets
of Islam
Objectives Goals Responsibility Deadline
2 To development and
maintain the quality of
learning materials
including articles, audio
and video libraries,
references, assignments,
exercises and tests to be
used in the curriculum

27. Strengths, Weaknesses,
Opportunities, Threats

28. SWOT Analysis
Strengths
We are starting from zero - college can form
anyway we like
To form strong linkage with industries - this will be
our Unique Value Proposition
We will embed Islamic values into the curriculum -
this will be our unique market positioning
Affiliated with Islamic International School - can be
feeder for student intake
Strong contacts in MOHE
Strong funders
Reach into international student market through
funders
Weaknesses
No track record
Much groundwork to be done - ownership
transfer, licensing, curriculum, teaching staffs,
student accommodation, etc
Modest infrastructure - can't compete with bigger
colleges
No linkages with PTPTN, scholarship givers like
MARA etc - need to establish
Zero market presence
Opportunities
Big market for education services
Threats
Highly competitive market

29. Marketing Strategy

30. Marketing Policy
Students
Parents
Sponsors
Employers
Who Are The
Customers?
Good
Education
Good
Facilities
Job
Placement
Job
Promotion
What
Customers
Need
Curriculum
Plan
Facilities Plan
Sponsorship
Plan
Career Plan
How To
Grow
Promotions
Sponsorships
Advertising
Roadshows
How To
Market

31. Marketing Strategy
Industry
Leadership
Market
Share
Winner
Value For
Money

32. Customer Needs
Recognized Qualification
Sponsorship
Loans Scholarships
Quality
Education
Job
Placement

33. Customer Segmentation
Gender
Male
Female
Age
Students
Workers
Retirees
Income
High Income
Medium
Income
Low Income
Very Low
Income
Location
Cities
Towns
Small Towns
Villages

34. Value-Based Targets
Premium
Customers
• Wants quality
• Does not care
about
promotions
Balanced
Customers
• Wants quality
• Cares a bit
about
promotions
Value-For-Money
Customers
• Promotions are
top priority

35. When To Sell
Just After Exam
• Create
Awareness
• Advertisements
Exam Results
Released
• Push For Decision
• Roadshows &
Direct Marketing
After Other
College
Acceptance
• Marginalized
Students
• Hit List

36. What’s New?
New Courses
•?
•?
New
Approach
•Industry
Linkages
•Gamification
•E-Learning
New Facilities
•?
•?

37. Business
Development
Sales
Advertising & Promotion
Direct Mail
Direct Marketing
Advertisements
Promotional Activities
Academic
Curriculum Planning MQA Approvals
Timetable Planning
Examinations
Event Calendar
Academic Staff
Student
Affairs
Student Admission
Student Records
Transport
Welfare
Scholarship
Attendance
Parent Relations
Library Management
Islamic Development
Discipline
Health
Immigration
Finance / IT
Accounts
Payroll
Fee Collections
Purchasing
Website
Admin / HR
Recruitment
Inventory
Reports to KPT
Facility Management
Renovations
Organizational Functions