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Push conference presentation

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Presentation given by Fjord Berlin's Service Design Lead Neil Calderwood at the Push Conference, Munich, on the 25th of October 2013.

Abstract:

The number of ways in which users can access services and information increases daily. So too does their expectation that their method of choice will work beautifully. How do we design to meet this challenge? Does it have to be an unending nightmare of proliferation and diversification, or can we turn it to our advantage and make things better?

This talk looks at examples of designing for multi-screen and multi-platform patterns of interaction, and provides guidance as to how to approach projects of this kind.

Published in: Design, Technology, Art & Photos
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Push conference presentation

  1. 1. CROSS-PLATFORM AND MULTI-PLATFORM CONCEPTS #FJORDBERLIN @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  2. 2. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  3. 3. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  4. 4. FJORD -THE SERVICE DESIGN CONSULTANCY @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  5. 5. FJORD -THE SERVICE DESIGN CONSULTANCY LONDON • HELSINKI • BERLIN • MADRID • NEW YORK • STOCKHOLM • PARIS • SAN FRANCISCO • ISTANBUL @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  6. 6. FJORD -THE SERVICE DESIGN CONSULTANCY @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  7. 7. CROSS-WHAT? MULTI-HOW? @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  8. 8. CROSS-WHAT? MULTI-HOW? @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  9. 9. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  10. 10. “AS WE MAY THINK”, 1945 @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  11. 11. “AS WE MAY THINK”, 1945 @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  12. 12. SKETCHPAD, 1963 @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  13. 13. DYNABOOK, 1972 @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  14. 14. APPLE “BASHFUL”, 1983 @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  15. 15. APPLE KNOWLEDGE NAVIGATOR, 1987 @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  16. 16. NOKIA COMMUNIATOR, 1996 @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  17. 17. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  18. 18. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  19. 19. WHAT IS MULTIPLATFORM? SINGLE APPLICATION MULTIPLE INTERFACES ONE PER DEVICE TYPE @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  20. 20. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  21. 21. DON’T . @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  22. 22. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  23. 23. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  24. 24. MOBILE FIRST? @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  25. 25. NO. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  26. 26. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  27. 27. WHY NOT? DIFFERENT NEEDS DIFFERENT EXPECTATIONS DIFFERENT ENVIRONMENTS @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  28. 28. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  29. 29. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  30. 30. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  31. 31. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  32. 32. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  33. 33. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  34. 34. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  35. 35. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  36. 36. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  37. 37. SEQUENTIAL USAGE @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  38. 38. SIMULTANEOUS USAGE @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  39. 39. “LEAN-BACK”? @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  40. 40. “2001: A SPACE ODYSSEY”, 1968 @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  41. 41. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  42. 42. INSIDE-OUT DESIGN @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  43. 43. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  44. 44. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  45. 45. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  46. 46. “MONOPOLISE PEOPLE’S EYEBALLS” @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  47. 47. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  48. 48. COMPREHENSIVE @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  49. 49. UBIQUITOUS @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  50. 50. EFFECTIVE @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  51. 51. ELEGANT @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  52. 52. COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  53. 53. COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  54. 54. COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  55. 55. COMPREHENSIVE UBIQUITOUS EFFECTIVE ELEGANT @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  56. 56. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  57. 57. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  58. 58. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  59. 59. REQUIREMENTS @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  60. 60. JOINING THE DOTS @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  61. 61. A SECOND LOOK @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  62. 62. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  63. 63. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  64. 64. PHASES Release 1 Release 2 @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  65. 65. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  66. 66. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  67. 67. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  68. 68. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  69. 69. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  70. 70. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  71. 71. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  72. 72. FINAL DESIGN @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  73. 73. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  74. 74. @FJORDBERLIN #PUSHCONF #MULTIPLATFORM
  75. 75. THANK YOU #FJORDBERLIN @FJORDBERLIN #PUSHCONF #MULTIPLATFORM

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