digihealth impact trac Q1 2018: Vital Trends and Patient Voices

A Quarterly Review of the Global Digital Health
Market’s Overall Strength and Impact
Developed by Fard Johnmar, Futurist, Strategist and Researcher
A Digital Health Maven
Project Publication

Contents
2
About the Author || Page 3
Why digihealth impact trac? || Page 4
Data Sources & Methodology || Page 6
Digital Health Strength Index || Pages 7 - 8
Overview: Key Q1 2018 Trends || Page 9
Ecosystem Analysis: Scope || Pages 10 - 11
Ecosystem Analysis: Patient Voices || Pages 12 - 15
Ecosystem Analysis: Momentum || Page 16
Ecosystem Analysis: Investments || Page 17
Ecosystem Analysis: Connections || Page 18
Update: High-Impact 2018 Trends || Pages 19 - 22
About Enspektos and Savvy Coop || Page 24
Additional Notes || Page 25
digihealth impact trac | Q1 2018 | published april 25, 2018

About the Author
Fard Johnmar is founder and president of the noted
innovation consultancy Enspektos.
Fard is a nearly 20-year global health industry veteran
and has spent about 13 in the digital health arena. He has
advised executives, entrepreneurs, medical professionals
and others focused on developing groundbreaking digital
health tools, technologies, products and services at
startups and large organizations such as Johnson &
Johnson, Novartis, Sanofi, the CDC and the Canadian
government.
In addition to speaking regularly about digital innovation
trends to audiences globally, Fard and his work have
been featured in numerous media outlets, including the
Los Angeles Times, NPR and Forbes. He is also a fellow
at the Columbia University-affiliated HITLAB.
Fard is the co-author of the #1 global bestseller, ePatient
2015: 15 Surprising Trends Changing Healthcare, which
explores the impact of digital technologies on health and
well-being. He also holds a U.S. patent for a unique
analytics engine that measures the impact of digital
content exposure on health behavior change.
Learn more about Fard at www.fardjohnmar.com.
Fard Johnmar
Futurist | Strategist
Researcher | Inventor
3 digihealth impact trac | Q1 2018 | published april 25, 2018

Why digihealth impact trac?
In Q3 2017, Enspektos released the first edition of digihealth impact trac, a
quarterly report series designed to improve understanding of how organizations,
startups, government agencies, universities and others are testing, developing and
commercializing digital solutions globally. This research compliments and expands
upon quarterly reports produced by StartUp Health, Rock Health and other
organizations focusing on U.S. and global digital health investment activity.
digihealth impact trac reports address key issues about how the digital health
landscape is evolving, including:
•  Where people are focused from an implementation perspective: This can
include technology adoption, how care management is being reshaped by
digital innovations and more.
•  How digital technologies are impacting health, well-being, workflows and
other factors: How are digital solutions being deployed? Who is benefiting?
This report series provides answers.
This installment of digihealth impact trac features a new addition to the
report series: Patient Voices. Too often, the patient perspective is missing from
conversations and research about digital health. With the help of Savvy
Cooperative, which connects patients with opportunities to share their experience
with innovators, we present qualitative and quantitative data featuring patient
perspectives on key trends highlighted in this report.
How can you benefit from digihealth impact trac? We hope the data and
insights presented in this report provide you with a more nuanced and holistic
perspective on the true shape, scope and impact of digital solutions on global
health. There is much to be learned from understanding how digital innovations are
being diffused globally, the differences between what organizations are focusing
on and the platforms that are receiving funding, and how patients feel about the
technologies being deployed to transform care. If you have any questions or
comments about this research please contact us.

How to Download This Report
This digihealth impact trac
quarterly report is not
available for download on
SlideShare.
Access the PDF of this publication via the
Digital Health Maven Project’s Website.
In addition to downloading this valuable resource,
you’ll have access to numerous free innovation
tools, including courses, Webinars and videos.
You’ll also be notified when new quarterly
digihealth impact trac reports are released.
Click the button below to get started.
Click Here to Download This Report

DataSources&Methodology
This report combines data from Enspektos’ DigiHealth Informer platform, which features the
world’s largest source of real-time market intelligence on emerging technology trends,
investments and more, with patient insights provided by Savvy Cooperative.
6
DigiHealth Informer Savvy Cooperative
Data in this report was sourced
from the Digihealth Informer real-time
database. This is an intelligence and
productivity platform with more than 4.7
million data points (collected since
January 2015) focusing on the global
digital and emerging technology market,
including:
•  Market Events: Product releases,
mergers, acquisitions, pilots and
other data on digital and emerging
technology implementation
•  Investment Activity: Funding
events, investors and more
•  Partnerships, Pilots and
Collaborations: Extensive
contextual data on how digital
technologies are being implemented
in health and medicine
From March 26 – April 20, 2018, Savvy
Cooperative conducted an online survey of
238 digitally-savvy patients. Patient
respondents were asked to provide their
perspective on three key accelerating
trends identified via DigiHealth Informer:
•  Digital Therapeutics: The use of
mobile, sensors and other technologies
to manage care and even, potentially,
replace prescription medications
•  Artificial Intelligence: The deployment
of machine learning and other advanced
technologies to aid caregiving, diagnose
disease and more
•  Digital mental health: How mobile and
other platforms are helping people find
and receive care for depression and
other conditions

TheGlobalDigitalHealthMarket
ContinuedtoStrengtheninQ12018
Infrastructure Focus
Methodology and Definitions: For this analysis (except for the financial strength metric), searches of the DigiHealth Informer
database were conducted for the following keywords during the Q1 2018 and Q1 2017 time frames:
• Infrastructure Focus: References to data interoperability and analytics
(Keywords: digital health interoperability; digital health analytics)
• Regional Diversity: Number of countries referenced as engaging in digital health innovation
(Keyword: digital health)
• Health Outcomes Research Emphasis: References to outcomes research (clinical and non-clinical) activities
(Keywords: digital health outcomes)
• Financial Strength: Global digital health funding levels (as measured by StartUp Health)
Higher
Lower
No Change
Interoperability, Analy7cs References
(vs. Q1 2017)
Regional Diversity
Higher
Lower
No Change
Country-Specific Innova7on References
(vs. Q1 2017)
Health Outcomes Emphasis
Higher
Lower
No Change
Health Outcomes Research References
(vs. Q1 2017)
Stronger
Weaker
No Change
Total Global Investment Volume
(vs. Q1 2017)
Financial Strength
Global Digital Health Strength Level - Q1 2018 vs. Q1 2017: Stronger
Source: Enspektos, LLC

WhyDidtheGlobalDigitalHealth
MarketContinuetoStrengthen?
8
The Global Digital Health Strength Index: Q1 2018
Traditionally, the strength of the digital health market has been measured by
the level of investment dollars flowing into startups and other firms. While financial
strength is a valuable metric, it can provide an incomplete picture of overall market
potential. Other factors, specifically whether there is a focus on measuring digital
health-related outcomes, improving data infrastructure and global innovation diffusion,
also have a significant impact on whether digital technologies are (and will be)
successful.
To improve understanding of digital health’s impact and scope we created the
Global Digital Health Strength Index (displayed on the previous page) in Q3 2017.
The premise of the Index is that what people write about/reference online reflects
what they are doing. Using DigiHealth Informer, we can automatically analyze millions
of social media posts, news articles and other content to determine how often specific
concepts and topics are discussed and more. Based on this analysis, compared to Q1
2018:
•  Infrastructure: Global emphasis on ensuring digital solutions are well-connected
and integrated from a data perspective to aid deeper analysis of population health
data sets and other topics continues to accelerate
•  Regional Diversity: Digital health’s global diffusion continues, with increasing
activity in the Global South, including Africa
•  Health Outcomes Emphasis: With pay-for-performance and population health
outcomes key areas of focus globally it is not surprising that digital solutions are
being measured more rigorously
•  Financial Strength: While StartUp Health reported more deals in its Q1 2018
report (link), investment volume was $2.8 billion, matching the Q1 2017 total.

Overview:KeyQ12018DigitalHealthTrends
9
What were the major digital health trends and themes
that drove interest and attention during Q1 2018? As
illustrated in the graphic below, during this period, the Asia-
Pacific region’s importance in the digital health ecosystem
grew, machine-aided diagnosis became more accurate and
impactful, digital therapeutics rose in prominence and efforts
accelerated to develop end-to-end digital solutions focused
on managing multiple conditions.
797,295
+13% from Q4 2017
*Note: Between 70-80 percent of DigiHealth Informer data is focused on health and medical innovation. Non-health data on
mobile, virtual reality, blockchain and other sectors is also tracked to monitor their evolution and potential impact on health.
The number of digital and emerging
technology-related social posts, news
headlines and full-text articles collected
via DigiHealth Informer during Q1 2018.*
Asia-Pacific's
Growing Importance
in Digital Health
Technologies such as
artificial intelligence, virtual
reality and voice interfaces
are being deployed across
the region — and investors
are taking notice.
Machine-Aided
Diagnosis is
Growing
The use of artificial
intelligence, wearables and
sensors to detect illness is
accelerating, especially in
therapeutic categories like
diabetes.
The Rise of End-to-
End Digital Services
Partnerships between health
organizations and digital
health companies aim to
create comprehensive rather
than point digital health
solutions to tackle disease.
Digital Therapeutics
Have Their Moment
The testing and use of
digital therapeutics, such as
sensor-embedded pills and
mobile applications, that can
compliment or replace
prescription drugs, is
becoming more common.
Scope Momentum
Connections
Momentum

What was the breadth of innovation focus
(diseases, technology areas, etc.)?
Scope
Technology Major Themes and Market Events Related to Technology Area
(Automated Content Analysis Conducted Using DigiHealth Informer)
Mobile/Mobile Health •  Convergence: Combining mobile with other innova2ons (such as chatbots)
to improve the clinical workflow.
•  Scaling: Mobile health is scaling in developing countries. For example,
Mozambique is rolling out a mobile health solu2on na2onally to improve
community health delivery in underserved areas (it is one of the first low-
income countries to bring mobile health to na2onal scale).
ArEficial Intelligence/
Machine Learning
•  AI Making Leaps and Bounds in the Area of Diagnosis: From helping to
triage pa2ents, to detec2ng poten2ally deadly heart condi2ons, AI-aided
diagnosis is growing in strength.
Telemedicine •  Telemedicine’s Growing IntegraEon into Health: Telemedicine-focused
health organiza2ons are helping to drive adop2on of technology in the
developed and developing worlds; e.g., remote medical consulta2ons are
becoming more commonplace in Afghanistan and throughout Africa.
•  AnEcipaEng 5G: Increasing interest and specula2on about the impact of
5G on telemedicine’s speed, adop2on and impact.
Digital TherapeuEcs
(Breakout Trend)
•  Quest to Clarify and Define Digital TherapeuEcs: People are asking:
What are they and how should they be defined?
•  A Pharma R&D Model for Digital TherapeuEcs?: Novar2s and Pear
Therapeu2cs partner to develop products for MS and schizophrenia.
Electronic Health Records •  Workflow Problems and Physician DissaEsfacEon Persists: Research
suggests EHRs are contribu2ng to physician burnout in the United States.
Some studies es2mate that physicians are spending 49% of their workday
on EHRs versus 1/3 on pa2ent care.
Top Referenced Technologies: Q1 2018 (As Measured via DigiHealth Informer)
Below are insights about the most discussed and referenced technologies in the digital
health online literature during Q1 2018 along with major themes associated with each.
To perform this analysis, DigiHealth Informer was used to identify the top innovations (and themes related to
them) referenced in full-text, news and social digital content collected from January 1 – March 31, 2018.
Ecosystem Analysis

What was the breadth of innovation focus
(diseases, technology areas, etc.)?
Scope
Disease/CondiEon and Top
Technologies Associated With Each
Key Areas of InnovaEon Focus in TherapeuEc Category
(Automated Content Analysis Conducted via DigiHealth Informer)

Diabetes
Top Technologies: Mobile, Digital
Therapeu2cs*, AI, Wearables
Key Focus Areas in Digital Diabetes Health: Expanding the reach
and impact of wellness programs using digital technologies,
integra2on of AI into management solu2ons and more.
Cancer
Top Technologies: AI/Machine
Learning, Mobile, Virtual Reality*
Key Focus Areas in Cancer Digital Health: How cancer-related pain
can be alleviated using virtual reality, con2nued focus on AI-aided
precision oncology by health provider organiza2ons.
Aging
Top Technologies: Telemedicine,
AI, Digital Therapeu2cs*, Blockchain*
Key Focus Areas in Aging Digital Health: The use of blockchain is
evolving across health and holds interes2ng implica2ons for aging.
For example, Insilico Medicine, a U.S.-based company, is working
on AI and blockchain technologies to power aging research.
Depression
Top Technologies: AI, Electronic
Health Records, Adherence Tech,
Smartphones
Key Focus Areas in Depression Digital Health: How pills with
sensors are being used to track adherence with depression. The
rise of AI-powered chatbots that are aiding care.
Obesity *
Top Technologies: Mobile,
Telehealth, Sensors
Key Focus Areas in the Obesity Digital Health Arena: How public
health organiza2ons and payers are relying on a combina2on of
technologies in a bid to test and accelerate the use of digital in
obesity preven2on.
Top Referenced Diseases/Conditions: Q1 2018 (As Measured via DigiHealth Informer)
Below is a listing of the most discussed and referenced diseases in the digital health
online literature during Q1 2018 and key areas of innovation focus related to each
therapeutic category. Note: Diseases and innovations highlighted in orange rose in
prominence between Q4 2017 and Q1 2018, as measured via DigiHealth Informer.
To perform this analysis, we conducted a search of full text articles in the DigiHealth Informer database,
using the keyword “digital health” (and top diseases/conditions), collected between January 1 – March 31, 2018.
Ecosystem Analysis
Source: Enspektos, LLC*These technologies/innovations/diseases rose in prominence between Q4 2017 and Q1 2018.

Introducing digihealth impact trac Patient Voices
For this edition of digihealth impact trac, we partnered
with Savvy Cooperative, a patient-owned co-op that
connects companies with the patient voice, to provide
additional context on key trends that gained prominence
during Q1 2018, as measured via DigiHealth Informer.
Savvy Cooperative conducted an online survey of its
diverse patient community to gather data focusing on
how patients are reacting to certain digital innovations.
Savvy recruited 238 digitally informed patients to
participate in this research.
We’ll feature Savvy’s data in this and future digihealth
impact trac reports to provide a much-needed patient
perspective on the human impact of the digital health
revolution.
In the Q1 2018 installment of digihealth impact trac
‘Patient Voices,’ we share patients’ perspectives on:
•  Digital therapeutics
•  Digital mental health
•  The rise of artificial intelligence in healthcare
Quantitative (survey data) and individual patient
responses to questions about how they feel about these
digital innovations appears on the following pages.
Ecosystem Analysis
Patient Voices
Patient Voices

How Do Patients Feel About Digital Therapeutics?
Ecosystem Analysis
Patient Voices
What Patients Are Saying
Fear of Big Brother: “Apps
[are] a good idea but I would not
want to be swallowing a digital
device! I wouldn’t want an
unnecessary foreign object in my
body and it feels like Big Brother.”
Concerns About Whether
Data Will Be Used for Profit:
“Again, patients' loss of control of
data, the selling of their data without
their knowledge for profit.”
Will the Human Touch Be
Diminished?: “Feels like a
substitute for human interaction,
which I think makes healthcare less
effective.”
Mixed Feelings About Digital Therapeutics
The majority of patient respondents either have negative or neutral
perceptions of digital therapeutics, including those that contain
sensors designed to track adherence with medication.
!α#α$α%
32.5%: Positive
32.1%: Negative
19%: Neutral
16.5%: 'I Don't Know'
Question: Increasingly, companies are creating digital pills that contain
devices that can be used to track whether you are taking medication as
prescribed and mobile applications that can be used in combination with or
even replace prescription drugs.
How do you feel about the potential of using a mobile application in place of
prescription drugs for some conditions like diabetes or taking a pill that can
track whether you take your medication?
Data Source: Savvy Cooperative, Patient Survey Conducted March 26 - April 20, 2018, N: 238

How Do Patients Feel About Artificial Intelligence in Healthcare?
Ecosystem Analysis
Patient Voices
Enthusiastic About AI’s
Potential in Disease
Management: “As someone who
battles Crohn's Disease, my flares
always blindside me. I'm all for
utilizing technology to alert my care
team and myself if my health
appears to be getting off-track. It's
key to be proactive and would be
super helpful to nip issues in the
bud.”
An Aid, Rather Than a
Barrier, to Self-Care: “I've used my
[artificial intelligence-powered]
Amazon Echo and a Fitbit for over a
year now. Both devices are so
helpful in reminding me to take
meds, go to my appointments, or
get up to move/walk, among other
things. Other than the invasion of
privacy as it listens, it is a good
thing.”
Bullish About Artificial Intelligence
As artificial intelligence plays a greater role in healthcare,
patients are expressing optimism about how this technology is
being used for diagnosis and treatment.
!α#α$α$
59.1%: Positive
25.7%: Neutral
7.6%: Negative
7.6%: 'I Don't Know'
Question: Artificial intelligence technologies are becoming increasingly
important in many areas of healthcare. For example, AI can be used to
diagnose heart disease using data from your Fitbit, create virtual assistants to
help parents and loved ones with their care and more.
How do you feel about the use of AI to monitor your health, determine if you'll
get sick in the future, detect disease and more?

How Do Patients Feel About Digital Mental Health Solutions?
Ecosystem Analysis
Patient Voices
Digital Helps With
Caregiving: “It's useful for triage,
and for helping someone learn how
to self-manage in ways that
circumvent going all the way into a
depression flare, or a bi-polar
exacerbation.”
Digital Solutions Are of
“Ultimate Importance”: “I feel that
online tracking and support of my
moods and symptoms is of ultimate
importance to me, my family, and
my healthcare providers. It provides
a much more exclusive picture into
my psyche, and it also allows me to
seek and receive support from
those who suffer similarly.”
Digital is Playing a Powerful Role in Mental Health Treatment
As discussed in this report, digital solutions are being developed and
deployed globally to aid in the management of depression and other
mental health conditions. Nearly half of patient respondents have
either used these tools personally or have family members who have.
Note: 78% of respondents either live with a mental health condition or
have a family member who does.
!α#α$
51.7%: No
38.1%: Yes
10.2%: Yes, a family member has
Question: Over the last six months have you, or a family member, used a
technology like mobile apps, the Internet or another digital solution to manage
your mental health, such as to receive counseling, engage in relaxation
techniques, manage medications and more?

Global digital health innovation — and reversals — continued during Q1 2018.
Momentum
The map at the left shows the top
referenced countries in articles
focusing on digital health collected by
DigiHealth Informer in Q1 2018. As in
previous research periods, global
innovation activity continued to
accelerate across Europe, Africa and
Asia.
Below are some of the themes
that attracted discussion and attention
during Q1 2018 in key global health
markets.
Top Referenced Geographic Locations in Articles
Related to Digital Health: Q1 2018
Country Key Country-Related Digital Health Events: Q1 2018
United
Kingdom
•  NHS launching various ini2a2ves to test the efficacy of digital
health solu2ons on workflow, efficiency and health outcomes.
Australia
•  Australia’s Na2onal Digital Health Strategy con2nues to evolve
as the digital health startup ecosystem in the country grows.
India
•  There is currently a big push for ar2ficial intelligence in Indian
healthcare, with some observers believing it could be
transforma2onal.
Finland
•  As Nokia pulls back on its digital health ambi2ons, startups are
stepping in to fill the void.
Ecosystem Analysis
Source: DigiHealth Informer Platform, Enspektos, LLC

Where were investors focusing their resources and
how did funding activity evolve?
$
Investments
Q1 2018 funding activity reflects the growing diversification of
digital health companies, areas of focus and approaches.
In addition, some startups are launching “initial coin offerings” a
process of raising funds by selling custom crypto assets to either
private investors or the general public.
Below are sample digital health investments that illustrate some of the diverse
companies receiving funding and an example of ICO activity during Q1 2018.
Company Amount Company Focus Type of
Funding
CareDox $16 M Children’s Health Tradi2onal

AtomWise

$45 M
AI-Enabled
Drug Discovery
Tradi2onal
Quantum Medical Transport $60 M
Secure Health
Data Exchange
ICO
healthi $3.1 M Preven2ve Health Tradi2onal
Funding activity accessed via search of social posts/news headlines added to the DigiHealth Informer database
between January 1 – March 31, 2018. Keywords: Raise, Funding, Series A
Ecosystem Analysis

18
Where were health organizations, startups, technology firms
and others forging partnerships and collaborations?
Connections
Sample Merger, Acquisition and Partnership Activity: Q1 2018
(Identified Using DigiHealth Informer)
A key area of focus during Q1 2018 was merger and acquisition activity signaling
that health and non-health industry players are seeking digital health talent to
bolster their capabilities. Sample M&A and partnership activity appears below.
Ecosystem Analysis
In February 2018, Roche acquired Flatiron Health to accelerate its cancer-
focused personalized health strategy. Flatiron helps organizations “develop new
approaches for how real-world evidence can be used in decision-making related to
clinical trials and other areas.”
In January 2018, Amazon, JP Morgan Chase and Berkshire Hathaway
announced a potentially disruptive partnership where they will form their own
company to provide healthcare services to their employees. The partnership is sure
to feature the robust use of data and analytics given Amazon’s expertise in this area.

What’s the latest on the trends we said would matter in 2018?
Momentum
Update: 2018 Trends That Matter
In the Q4 2017 digihealth impact trac report, we identified five trends that would matter in
2018 based on an analysis of the nearly 2 million data points added to the DigiHealth Informer
database in 2017. These five trends are referenced below. We provide an update on the
impact of three of these trends in this report (empathetic interfaces, blockchain and mobile).
Advances in artificial intelligence,
robotics, the Internet of Voice and
related technologies accelerate
the development of technologies
that are more responsive,
empathetic and human-like,
which benefits elder care,
mental health and other areas.
Empathetic Health
Interfaces Mature
Policies and Regulations
Drive & Threaten Innovation
While the U.S. Food and Drug
Administration pushes to speed
digital health innovation,
uncertainty persists re: the
impact of net neutrality's repeal
and the EU's General Data
Protection Regulations.
Mobile has become the default
technology embedded into tools
focused on patient engagement,
compliance, clinical trials and
other areas. Efforts to improve
the vetting and review of mobile
applications further drive
mobile's central role in health.
Mobile Health = Healthcare
=
With hospital executives, payers
and others considering or
deploying blockchain solutions,
innovators recognize this
technology has great potential
in healthcare. Blockchain
use cases diversify into anti-
counterfeiting, health data
marketplaces and other areas.
Blockchain Health
Ecosystem Diversifies
The rise of passive biometric and
digital tracking technologies,
improved data analysis tools and
related innovations transform
patient-generated data into a
high-value resource.Patient-Generated
Data Comes of Age
Review: Key Digital Health Trends to Watch in 2018

20
Empathetic interfaces, blockchain and mobile:
What is some of the latest on these key trends?
Empathetic Health
Interfaces Mature
Chatbots: Average Number of References to
Chatbots and Health in the in Online Emerging
Technology Literature, Q1 2018
Chatbots: Key Innovation Areas Frequently
Associated With Health-Related Chatbots in the
Emerging Technology Literature, Q1 2018
Chatbots, a form of virtual
assistant that interacts with users
via voice, video or text, are one of
the most mature and widely used
empathetic interfaces in health.
Interest in this technology
spiked in the middle of Q1 2018 (as
illustrated in the bar chart at the
left), as chatbot-powered
innovations in depression and other
areas gained increased attention.
From an innovation perspective,
chatbots are becoming increasingly
AI-powered, with machine learning
being used to improve their
effectiveness. The chart at the left
lists innovations frequently
mentioned in articles focusing on
health chatbots.

21
During Q1 2018, interest in blockchain-powered health technologies
accelerated. Centers of blockchain health excellence are starting to form in
various regions, including the United States, Canada, China and many
countries in Europe, as the map illustrating locations referenced in articles
focusing on blockchain and health indicates (see below).
Blockchain Health
Ecosystem Diversiﬁes
Blockchain and Health: Countries Referenced in Articles Focusing on Blockchain and
Health-Related Technologies, Q1 2018

22
As mentioned previously,
digital therapeutics was the
breakout digital health trend of Q1
2018 and mobile technology is
central to many of these solutions.
To understand how digital
therapeutics featuring mobile
technologies are shaping patient
care, we looked at the top
conditions they are being used to
help manage.
Interestingly, digital
therapeutics featuring mobile are
aiding care in diabetes,
schizophrenia, addiction, ADHD
and other diseases, as highlighted
in the chart at the right.
Digital Therapeutics and Mobile Technology: Key
Therapeutic Categories Referenced in Articles Focusing
on Digital Therapeutics Featuring Mobile Tech, Q1 2018
Mobile Health = Healthcare
=

The trends presented in
this report represent only
the tip of the digital
health iceberg. Want to
better understand the
market forces impacting
your specific product,
service, company or
industry? Here’s how.
What Next: Access Personalized Analysis & Insights
Data in this report is sourced from the
DigiHealth Informer platform and the Savvy
Cooperative patient market insights service.
Combined, these platform provide real-time
digital health market intelligence and
invaluable patient perspectives. Contact us
to find out how our data can help you.
Interested in understanding how and why
these and other trends matter to your
specific company, sub-sector and more? Get
in contact to book a customized and
insightful live talk delivered by the author of
this report, Fard Johnmar
Learn More & Request Demo Book Speaking Engagement

About Enspektos, the
Digital Health Maven Project and
Savvy Cooperative
Enspektos is a globally respected innovation consultancy.
This report was produced by Enspektos, LLC. Founded in 2005, Enspektos delivers technology, strategy, analysis
and non-obvious insights to executives, entrepreneurs, health professionals, government officials and others
globally focused on using digital and emerging technologies to re-shape health. Learn more about Enspektos at
www.enspektos.com.
A global initiative supporting and accelerating digital innovation in health.
This report and the DigiHealth Informer platform are part of the Digital Health Maven Project. Founded in 2014 by
Enspektos, the Project’s outputs have reached and benefited more than 40,000 people globally. Learn more at
www.digitalhealthmaven.com.
Savvy helps companies and researchers get the patient insights they need.
Savvy Cooperative is a patient-owned co-op that helps companies and researchers get the patient insights they
need to build superior products and services. Savvy provides an online marketplace that connects patients with
opportunities to share their patient experience with innovators, so that together they can bring better solutions to
market, faster! Learn more about Savvy at www.savvy.coop.

Digital Health Definition: Enspektos deﬁnes digital
health as the use of multiple technologies (software,
analytics, genomics, devices, etc.) to track, improve,
support and modify health. Key digital health
technology centers include mobile, social media, Big
Data and wearables.
Data Sources: Insights featured in this report are
based on publicly available social and news data
published during Q1 2018 and Q1 2017 and a patient
online survey produced by Savvy Cooperative.
Data Reliability: Enspektos makes every effort to
ensure that data is from reliable and reputable online
and patient sources. However, we cannot warrant the
ultimate reliability and validity of data obtained via our
automated data collection and processing techniques.
Use of Data: This report is provided for informational
purposes and was prepared in good faith on the basis
of public information available at the time of
publication without independent veriﬁcation.
Enspektos does not guarantee or warrant the reliability
or completeness of the data nor its usefulness in
achieving any particular purposes. Enspektos shall not
be liable for any loss, damage, cost or expense
incurred by reason of any persons use or reliance on
this report. This report is a proprietary aggregation of
publicly available data (and survey data collected by
Savvy Cooperative) and shall not be reproduced
without the written consent of Enspektos, LLC.
Learn more about Enspektos at www.enspektos.com.
AdditionalNotes
®

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