Commerce mcqs for ppsc test preparation

May 13, 2015 [PPSC COMMERECE LECTUERER GUIDE]
This content has been downloaded from www.studentinn.org | Compiled by Team STUDENT INN | 0300-9800135 , 0302-8900580 1
What is true about ERP? Select correct option:
Integrate all business functions
At Single Location
Efficient use of resource
ALL Above
Enterprise Resource Planning (ERP) is a concept that integrates all aspects of a business e.g,
accounting, logistics, manufacturing, marketing, planning, project management etc. at a single place
The process of taking active role in working with suppliers to improve products and processes is called
______________.
Select correct option:
ERP
Marketing
Supply Chain Management
Sale
Engaging and negotiating with suppliers can be extremely beneficial. The process of taking active role
in working with suppliers to improve products and processes is called supply chain management.
Today, firms are reaching beyond limits of their own organizational structure
Consider the following definition template < class T > class Xyz { â€¦ };
it defines a class template for integers only
it defines a class template for any class
class templates are not defined in this way*****
none of given options
EDI involves exchange of ________.
Electronic business documents
Data
Resources
NONE of Above
EDI is used by organizations for transactions that occur on a regular basis according to a pre-
determined format. It involves exchange of electronic business documents, i.e., purchase orders,
invoices etc. EDI transactions are carried through special EDI software
Survey and market research are used for which poetr identified activity?
Identify Design**** I was select
Identify customer
Identify customers’ refer to those activities which try to find new customers and ways to serve
better to the existing ones, e.g, surveys and market research;
In which type of approach, we further dig the data for retrieving information from data warehouse?

Slice
Dice
Drill down
Roll up
Using drill-down we can further dig the data to receive some specific information.
For example using that I can find the sale of furniture in a specific month of the first quarter, say,
February
Supply Chain Mangment broken down into ___________.
Upstream activities
Internal activities
Downstream activities
All of Above
Supply chain can be broken into three parts, that is, upstream activities, internal activities and
downstream activities
Poter Market and sell activities relates to _____________.
advertising, promotions
managing salespersons
monitoring distribution channel
All of Above
‘Market and sell’ activities give buyers a way to purchase and provide inducement for them to do
, e.g, advertising, promotions, managing salespersons, monitoring distribution channel, pricing
etc.
==========done
VAN can _____.
Reduce network traffic
Provide protocol compatibility between the sender and the recipient, wherever that is missing.
What is true about Personal finance?
Sell you products in no time.
Buy you products in no time.
allows the management of your financial matters in a customized manner.
None
A value chain is a way of organizing activities that each strategic business unit undertakes to
___________.
design
produce

promote
All of Above
A value chain is a way of
organizing activities that each strategic business unit undertakes to design, produce, promote, market,
deliver and support the products or services it sells.
Activities associated with the flow and transformation of goods from the raw materials stage all the
way to the end user ___________.
Marketing
Suply Chain Managment
ERP
Online Chain Control
Supply chain includes all the activities associated with the flow and transformation of goods from the
raw materials stage all the way to the end user. Supply chain can be broken into three parts, that is,
upstream activities, internal activities and downstream activities.
Porter Market and sell activities relates to _____________.
advertising, promotions
managing salespersons
monitoring distribution channel
All of Above
Market and sell’ activities give buyers a way to purchase and provide inducement for them to do
so, e.g, advertising, promotions, managing salespersons, monitoring distribution channel, pricing
etc. Page 152
Technology development relates to activities ___________.
fields tests
maintenance of procedures
process improvement studies
All of Above
Technology development’ relates to activities which help improve product/service that a business
is selling and also help improve processes in every primary activity, e.g, fields tests, maintenance of
procedures, process improvement studies etc.
In personal finance what is true?
online data is imported automatically into the register.
transactions maintained by the software package. vuzs
account/transaction details are downloaded through the internet.
All of Above
In personal finance online data

is imported automatically into the register of transactions maintained by the software package as the
account/transaction details are downloaded through the internet.
___________ strategy is defined as concentration on a single aspect of the market.
Focus
Differentation
Focus strategy is defined as concentration on a single aspect of the market.
Popular software packages for personal finance are ___________.
Quicken
MS Money
Money 2003
All of Above
Which of these is NOT a stage of knowledge discovery process?
Transformation
Data mining
Pattern evaluation
Process evaluation
A knowledge discovery process includes data cleaning, data integration, data selection, data
transformation, data mining, pattern evaluation and knowledge presentation.
Total Marks: 1
Strategic business unit is a combination of a particular _____________.
product
distribution channel
customer type
All of Above
) In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT
included:
Buyer Accounts identifier
Buyer password
Address of Merchant
Actual amount of money in favor of merchant
2) By adding which of the following to your website improve customer service?

Attractive products
Banner Advertisement
Email links
Interactive Advertising
Reference:
E-mails can be used to improve customer service by adding an e-mail link to your web site. Thus, you
can
receive your customers’ complaints through e-mails. It should be ensured that your e-business is
capable of
3) Objective of any marketing strategy is to bring the customers quickly to the _________.
Familiarity stage
Exploration stage
Separation stage
Commitment stage
4) Which of these is a tool that can be used to improve customer services?
Log file analysis
Cookies
Data mining
All
5) How many stages involve in customer loyalty model for creating good customer relationship?
6
5
4
3
6) Call handling, sales tracking and Transaction support(technology / personnel) activities are included
in which management system
Customer Relationship Management system
Public relation management system
Inventory management system
Data Base Management system
7) You read about a company X in newspaper. Your relation with company X is at familiarity stage.

True
False
8) JIT Stands for
Just In Time
Joint investigation Technique
Join in Training
Just In Total
9) Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your
customers are acquaint with the name of your company and “DesiGhee Burfi ”. They have never
interacted with your company. Which of following loyalty stages they are?
Awareness
Exploration
Familiarity
Commitment
Reference:
Awareness
This is the first stage where customers recognize the name of the company or any of its products.
However,
they have never interacted with the company before. A company/business can achieve this level by
properly
advertising its brand.
10) ET and SSL both are same with respect to security.
True
False
11) Which statement is most appropriate description of the term “Interactive-advertisement”?
By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customer’s involvement in the advertisement process.
By involving the customer in the advertisement process itself.
12) Quiz Start Time: 04:28 PM
Time Left 88

sec(s)
Question # 1 of 10 ( Start time: 04:28:31 PM ) Total Marks: 1
Four P’s in Marketing Mix are
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning
Time Left 87
sec(s)
Let us, suppose that you have hosted your e-commerce website, When you provide “opt-in e-mail”
option to your customers on your website and customer opt for it , what does it mean to receive ?
Information about product through advertisement
Information about product through e-mail
Information about services available on it
Information about News through e-mail.
Time Left 83
sec(s)
How many stages involve in customer loyalty model for creating good customer relationship?
6
5
4
3
Free-Trial advertisement means _________.
Free coupons are placed on certain websites for customers so that they can use it for shopping.
Customer is offered to use the product free of cost for a specific amount of time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement
Time Left 87
sec(s)
What is the right sequence of steps involved in development of customer’s relationship with the

business?
Familiarity, Awareness, Commitment, Exploration, Separation
Awareness, Exploration, Familiarity, Commitment, Separation
Familiarity, Awareness, Exploration, Commitment, Separation
Awareness, Commitment, Familiarity, Exploration, Separation
Time Left 87
sec(s)
SETSET(secure Electronic Transaction) was developed in
1995
1996
1997
1999
Time Left 86
sec(s)
Some web retailers allow their customers to create their own product. It is called.
One to one Marketing
One to many Marketing
Many to one marketing
All of the above
Reference:
Some web retailers allow their customers to create their own product. For example there are
computer companies online that allow their customers to choose component of a computer to
configure
their own computer according to their need. This is called one-to-one marketing.
Time Left 84
sec(s)
Vertical Web portals are made for
Single area
Broad range of topics
Wide variety of things
Broad range of topics and Wide variety of things

Time Left 86
sec(s)
Which of following services build a strong customer loyalty towards company and its products?
Customer services
Public relations(PR)
Bulletin board
Exhibitions
21) Question # 1 of 10 ( Start time: 04:42:31 PM ) Total Marks: 1
To overcome the lack of physical proximity appearance problem in e-business, which technology is
going to be used?
Biometrics
Video conferencing
Cryptography
Biometrics and Video conferencing
Using SSL, we type in URL as :
https
httpc
httpc
httpi
CRM stands for ...............
Customer Relationship Management
Customer Related Management
Customer Resembling Management
Customer Reallocation Managemen
SET and SSL both are same with respect to security.
True
False

In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is NOT
included:
Buyer password
Address of Merchant
Which of following services build a strong customer loyalty towards company and its products?
Customer services
Public relations(PR)
Bulletin board
Exhibitions.
Which of following marketing campaigns are cheap an effective way to target potential customers?
Sale forces
E-mail
Media promotion
Marketing software
The company didn’t had to pay for this advertisement.
Which of the following option best represent “Data mining can improve response rate tremendously”?
Direct mailing
Personalization technology
E-business
Opt-in e-mail

CPM is an advertising payment mode. CPM stands for ______.
Cost Per Month
Cost Per Minute
Cost Per Megabyte
Cost Per Message
31) Which statement is most appropriate description of the term “Interactive-advertisement”?
By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customer’s involvement in the advertisement process.
By involving the customer in the advertisement process itself.
32) What does Telemarketing means?
Marketing through charting
Marketing through telephone
Marketing through emai
Marketing through web casting
33) What is the right sequence of steps involved in development of customer’s relationship with the
business?
34) as you all familiar with it. Which of the following loyalty stages its customers are: ( Who don’t know
about it): Detail about Amazon was one of the first major companies to sell goods by Internet, and was
an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com,
Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon
diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has
established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It
also provides global shipping to certain countries for some of its products.
Awareness
Exploration

Familiarity
Commitment
35) Web catalogue revenue model includes
a. Online sellers of computer
b. Gifts, flowers, clothes
c. Journals
d. A and B
36) Track the customers online and do personalization is only possible through which of the following
file(s) analysis.
log files
cookie
data mining
log files and cookies.
Reference:
Cookies can be used to track customers online. Typically, a unique ID of the customer is stored in the
cookie file on the hard disk. Same ID is also stored in the database along with the record of previously
purchased items by the customer. When the customer again visits the online store, cookie (having
customer ID prepared against that URL) is transmitted by the browser to the server side. There, it is
matched with the ID in the database. This enables the merchant side to know that a particular
customer (with a known buying pattern) has come to visit again. By tracking the customer in this
manner, personalized recommendations for certain items can be made to the customer in real time.
37) In the template prefix, Template<class T> What kind of variable is the parameter T?
T must be a class.
T must not be a class.
T can be only types built into the C++ language. ………… (Not sure L)
T can be any type, whether built into C++ or defined by the programmer.
38) Fee for Transaction Models include
Travel Agents and Insurance brokers
Automobile Sales and event tickets
Stock brokers and online banking
All of the above

39) While designing a website, which of the following factors an internet marketer should pay
attention to?
Easy site navigation (i.e. Site map)
Frequently asked questions (FAQs) section
Privacy policy
All of above
Four P’s in Marketing Mix are
Product, price, place, promotion
Price, person, place, problem
Place, product, property, promotion
Promotion, place, product, planning
In…………………, there is no direct contact with the end users
B2B
B2C
C2C
All
business?
Payment gateway is an organization which connects those entities to the internet which are offline.
True
False
Customer Loyalty model is also called
Customer Life Cycle
Customer Segmentation

Customer Awareness
All
Creation of separate experiences for customers based on their behavior is called
Demographic segmentation
Behavioral segmentation
Geo-Graphic Segmentation
None of the above
Which of the following option best represent “Data mining can improve response rate tremendously”?
Direct mailing
Personalization technology
E-business
Opt-in e-mail
Dividing the potential customers into groups is called
Market Segmentation
Market Promotion
Market Research
Market Survey
Time Left 89
sec(s)
Web catalogue revenue model includes
a. Online sellers of computer
b. Gifts, flowers, clothes
c. Journals
d. A and B
Time Left 88
sec(s)
Which entity does not include in SET(secure Electronic Transaction)?
Seller
Buyer

Payment gateway
Bank
Time Left 89
sec(s)
Call handling, sales tracking and Transaction support(technology / personnel) activities are included in
which management system
Customer Relationship Management system
Public relation management system
Inventory management system
Data Base Management system
Time Left 89
sec(s)
Do you think that "www.vu.edu.pk" can be considered as university's advertisement website?
Yes
No
Time Left 89
sec(s)
Traditionally Marketer use the market segmentation(s) like
Geo-graphic Segmentation
Demographic Segmentation
Psychographic Segmentation
All of the above
Time Left 89
sec(s)
Advertising Supported Revenue Model includes
Yahoo portal
Employment sites
Newspaper Publishers
All of the above

Time Left 89
sec(s)
SSL stands for
Secure Socket Layer
Security Service Layer
Sub Secured Length
None of these
Time Left 89
sec(s)
In e-business, market research is slower than offline business.
True
False
55) ipher suite is a combination of
Cryptographic Algorithm
Authentication methods
Security layers
Cryptographic Algorithm And Authentication methods
www.amzon.com as you all familiar with it. Which of the following loyalty stages its customers are: (
Who don’t know about it): Detail about amzon.com Amazon was one of the first major companies to
sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble.
Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as
an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format,
computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom,
Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its
products.
Awareness
Exploration
Familiarity
Commitment
Which of the following is cheapest and quickest marketing technique to reach distant customers?

E-Mail marketing
Telephone marketing
SMS marketing
Advertisement letters marketing
Quiz Start Time: 05:42 PM Time Left 89
sec(s)
JIT concept means
No distribution channel
No warehousing
Easily delivery
No communication
Brick and Mortar refers to
Offline business
Online business
Transport
Building
How many kinds of Web Portals are?
3
2
5
6
61) Quiz Start Time: 05:42 PM Time Left 88
sec(s)
Press release can provide information about current events and news to, which of following, via a
internet?
Print media

T.v commercial
Press or media
T.v program.
When you email at it430@vu.edu.pkThis e-mail address is being protected from spambots. You need
JavaScript enabled to view it , your email is automatically sorted and replied to your ID.
True
False
Visitor’s location, IP address, time of visit related information are added, in which of the following
call handling files
cookies
log files
Data mining files.
Which of following marketing campaigns are cheap an effective way to target potential customers?
Sale forces
E-mail
Media promotion
Marketing software
Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile
company's advertisement because you want to keep using warid no matter what others offer. Your
relationship with warid is at _____________.
Exploration stage
Commitment stage
Awareness stage
Separation stage
Dividing potential customers on the basis of variables such as social class, personality, or lifestyle is
called__________.
Geographic Segmentation
Psychographic segmentation

Do you think, vulms.vu.edu.pk is an example of E-mail marketing?
True
False
68) Which one is not an example of search engine?
Yahoo
Google
Alta vista
Gawab
69) Let us, suppose that you have hosted early your e-commerce website to sell sweets online: Your
customers are acquaint with the name of your company and “DesiGhee Burfi ”. They have never
interacted with your company. Which of following loyalty stages they are?
Awareness
Exploration
Familiarity
Commitment
70) Which 5th P introduced by E-business in Marketing Mix?
Proper coverage
Personalized Services
Proper access
Personal style
71) ETSET(secure Electronic Transaction) was developed by
Microsoft
Netscape Navigator
Master Cards and VISA
All of the options
72) Which of these can be used for advertisement purpose?
Telephone
Newspapers
Magazines
All of above

Which of the following is a method for conducting market research?
Phone
Interviews
Questionnaires
All of above
74) Which of the following is NOT an advertising payment mode?
Pay-per-sale
Pay-per-click
Pay-per-keypress
Pay-per-lead
Advertising Subscription Mixed Revenue Model includes
Online journals
Sports information services
Business week online
All of the above
Digital Content Revenue Model Includes
Legal information services
Online journals
Online Libraries
All of the above
Which of these is a tool that can be used to improve customer services?
Log file analysis
Cookies
Data mining
All
Which of the following is an advertising payment mode?
Pay-per-person
Pay-per-page
Pay-per-sale
Pay-per-minute

If a company's marketing stretegy is focusing on customers having age less than 30, which of the
following marketing segmentation technique is being used by company?
80) E-Business promotions are used to _______.
Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above
1. Public Key of the receiver is used to-------------------.
a. Decrypt the message
b. Encrypt the message
c. Scramble the message
d. None of the mentioned options
2. Receiver applies ----------------to the received original message
a. Digital signature
b. Message digest
c. Hash function
3. Symmetric key can be replaced with----------------------------.
a. Symmetric algorithms
b. Pair of public and private keys
c. Asymmetric key
4. In --------------------attack an attempt is made by the attacker to decrypt the message with every
possible key.
a. Key search attack
b. Cryptanalysis
c. System based
5. Most of the electronic payment systems on internet use ------------------to ensure confidentiality
and security of the payment information.
a. Quantum computing

b. Cryptography
c. Both of the mentioned options
6. Simplicity and ----------------is the biggest advantage of Virtual PIN payment system.
a. Full encryption
b. Dual encryption
c. No encryption
7. In electronic checks which type of cryptography is used
a. Both symmetric and asymmetric
b. Symmetric
c. Asymmetric
8. An electronic check book device is a combination of
a. Hardware and a digital signature
b. Software and information about user
c. Secure hardware and software
9. Which of the following is disadvantage of virtual PIN payment system?
1. Bogus purchases are possible
2. Stolen credit card number can be used
3. Only some extra copies of the information items are made in case of a fraud
4. All of the mentioned options are disadvantages of Virtual PIN payment system
10. FV stands for
a. First Virtual
b. Forward Virtual
c. Famous virtual
1. Customers can provide their feedback or register their complaints quite conveniently in case of
online business as compared to offline business
True
False
2. Physical proximity with items purchased and no inventory cost are disadvantages of e-business
True
False
3. Online publishing is attractive because printing and distribution costs are involved in it.

True
False
4. In Geographic segmentation customers are divided into groups on the basis of where they live or
work
True
False
5. Discount advertisements through web sites are form of e-marketing
True
False
In Virtual Payment system , Four kinds of information is provided to e-bank. Identify which one is
NOT included:
Buyer password
Address of Merchant
A unique large number, generated as a result of applying hash function on a message is called
______.
Hash message
Message digest
Digitally singed message
Secret message
Reference:
(page # 103)
FVIPSS stands for _______.
First Virtual Internet Payment System Server
First Virtual International Payment System Server
First Virtual International Payment System Services
First Virtual Internal Payment System Services
Reference:
(Page # 110)
Virtual PIN Payment system is considered suitable for ________.
Low-cost items
High-cost items
Very expensive items
Every kind of items

Which of these is a primary participant in E-Cash Payment system?
Buyer
Bank
Merchant
All
Most of the electronic payment systems on internet use cryptography.
True
False
In case of transaction failure or crash, one can retrieve his or her lost coins by sending all blinded
signed coins from last …………………withdrawals to the E-bank.
10
12
14
16
Reference:
(page # 119)
The key feature of E-Cash Payment system is
Anonymity
Security
Cryptography
None of these
Reference:
(page # 116)
At minting stage, the client is ……………..by E-Cashbank
Known
Unknown
Secret
informed
Reference:
(page. 118)
Cipher suite is a combination of
Cryptographic Algorithm
Authentication methods
Security layers
Cryptographic Algorithm And Authentication methods
Reference:
(page. 121)

SETSET(secure Electronic Transaction) was developed in
1995
1996
1997
1999
Reference:
(page no. 122)
Symmetric algorithms are faster than asymmetric.
True
False
Reference:
(Page # 105)
Which entity does not include in SET(secure Electronic Transaction)?
Seller
Buyer
Payment gateway
Bank
Reference:
(Page # 122)
A paper signature is believed to be more reliable than a digital signature.
True
False
If a key is 4 bit in length, how many unique key values are possible?
4
8
16
32
Explanation:
A key value is always in binary form. A Binary Number is made up of only 0s and 1s.
So each digit has only two possibilities: 0 or 1, So now we try to check all possible values of 4.
4 bit = 0000,
0001,
0010,
0100,
1000,
0011,
0110,
1100,
0101,
1010,

1011,
1101,
1001,
1110,
0111,
1111
Hence prove that if a key is 4 bit in length, then 16 unique key values are possible of that key.
Hash function is a __________
Communication protocol
Hardware device
Encryption mechanism
Log file
Which of these attacks have been reported on symmetric key algorithms?
Key Search Attacks
Cryptanalysis
System-Based Attacks
All
Reference:
(Page # 108)
Payment gateway is an organization which connects those entities to the internet which are offline.
True
False
Reference:
(Page # 122)
How many elements an e-coin has?
1
2
3
4
Reference:
(page # 116)
EFT stands for _____________.
Electronic Film Transmission
Electronic Funds Transfer
Electronic File Translation
None of above
Reference:
(Page # 114)

________ is used to interpret and show contents of the webpage.
HTML
Notepad
Browser
Computer
What is identified by the tag ?
Horizontal frame
Bottom Frame
Top Frame
Vertical Frame
Which of the following is NOT an advantage of CSS?
Define the look of your pages in one place
Works on version 4 browsers or newer
Easily change the look
Implement same formatting each time tag is used.
Links are used to connect ____________.

Images
Text
Images and web documents
All of the given
Which of the following are correct tags used for frames,
Do you think that "www.vu.edu.pk" can be considered as university's advertisement website?
Yes
No
Characterization and Clustering belong to which of the following types of Data Mining?
Predictive
Selective
Descriptive
Additive
Reference:
(Page # 141)
Traditionally Marketer use the market segmentation(s) like
Geo-graphic Segmentation
Psychographic Segmentation
All of the above
Reference:
(Page # 131)
Advertising Subscription Mixed Revenue Model includes
Online journals
Sports information services
Business week online
All of the above
OLAP stands for……………

Online Analytical Program
Online Analytical Processing
Online Application Program
Online Analysis Performance
Reference:
(Page # 145)
E-Business promotions are used to _______.
Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.
None of above
Reference:
(Page # 133)
Television, radio and print media are in a (n) ……………………. Mode.
Passive
Active
Static
Dynamic
Reference:
(Page # 139)
CRM stands for ...............
Customer Relationship Management
Customer Related Management
Customer Resembling Management
Customer Reallocation Management
Reference:
(Page # 136)
Which one is not an example of search engine?
Yahoo
Google
Alta vista
Gawab

Reference:
(Page # 137)
Meta tag contains:
User information
seller information
web page key information
bank information
Reference:
(Page # 138)
The company didn’t had to pay for this advertisement.
Reference:
(Page # 133)
In many countries, stealing and misusing of meta information for getting competitive advantage is
considered as an offence known as
Tort of Private Nuisance
Tort of Tress passing
Tort of passing off
Defamation
Reference:
(Page # 138)
If a company's marketing stretegy is focusing on customers having age less than 30, which of the
following marketing segmentation technique is being used by company?
Reference:
(Page # 131)
Press release can provide information about current events and news to, which of following, via

internet?
Print media
T.v commercial
Press or media
T.v program.
Reference:
(Page # 135)
Fee for Transaction Models include
Travel Agents and Insurance brokers
Automobile Sales and event tickets
Stock brokers and online banking
All of the above
Reference:
(Page # 130)
An E-Business can't have direct feedback from the customer in B2C.
True
False
Creation of separate experiences for customers based on their behavior is called
Demographic segmentation
Geo-Graphic Segmentation
None of the above
Reference:
(Page # 132)
business?
Reference:
(Page # 136)

At deposit stage, the serial number is ……………..by E-Cashbank
► Known
► Unknown
► Kept Secret
► Informed
Reference:
(Page # 118)
How many kinds of Web Portals are?
► 3
► 2
► 5
► 6
Explanation:
There are only two kinds of web portals, one is vertical portals which provides information about single
interest like online shopping sites are best example of vertical portal site, educational site is also an
example of vertical portal. Second kind of web portal is horizontal web portals which provide
information about everything or multiple things. Search engine is best example of horizontal web
portal.
Reference:
(page # 129)
Let us, suppose that you have hosted your e-commerce website,
When you provide “opt-in e-mail” option to your customers on your website and customer opt for it
, what does it mean to receive ?
► Information about product through advertisement
► Information about product through e-mail
► Information about services available on it
► Information about News through e-mail.
Reference:
(page # 133)
Track the customers online and do personalization is only possible through which of the following
file(s) analysis.
► log files
► cookie
► data mining
► log files and cookies.
Reference:
(page # 136)
When customer life cycle is used to create different groups of customers, it is called?
► Targeting Customers
► Dynamic groups
► Customer Life Cycle Segmentation
► Group Development
Reference:

(page # 137)
Network addresses 128--- 191 range belongs to which of the following class networks?
► A
► B
► C
► E
Reference:
(page # 10)
Which of the following property falls in HTTP?
► Stateless
► Stateful
► Temporary
► All of these
Reference:
(page # 3)
FSTC stands for:
► Financial Services Technology Consortium
► Financial Secrets Technology Consortium
► Final Security threats control
► First Service Technology Consortium
Reference:
(page # 113)
Supply chain can be broken into three parts, that is ----------------- , ----------------------- and -----------------
--- activities.
► Internal, external support
► Upstream, internal ,downstream
► Primary, Secondary ,R&D
► None of them
Reference:
(page # 155)
The process of taking active role in working with suppliers to improve products and processes is
called?
► Value chain management
► Supply chain management
► Supply chain management software
► Porter Model
Reference:
(page # 155)
What is Ultimate consumer orientation?

► Primary objective of supply chain is to help each company to meet needs of the consumer at the
end of supply chain.
► Secondary Primary objective of supply chain is to help each company to meet needs of the
consumer at the end of supply chain.
► Supply chain is to help each company to meet needs of the supplier, seller and buyer at the end of
supply chain.
► None of them
Reference:
(page # 156)
Many search engines rank the site by using a program called
► Spider
► Scorpion
► Moon
► Cobweb
Reference:
(page # 138)
E-commerce is a combination of three different areas of study, namely, --------,
---------------- and ----------------
► Internal, external support, Support
► Technology, business and law/policy
► Primary, Secondary, R&D
► Sale, purchase, feed back
Reference:
(page # 161)
In which type of data mining, Apriori algorithms is used?
► Classification
► Association
► Characterization
► Clustering
Reference:
(page # 143)
EDI has the key feature(s)
► No paper work
► No human intervention
► Exchange of information takes place in seconds
► All of these
Reference:
(page # 147)
Addresses are tied to the device itself and give no clue to it's location on a global scale. This is the
characteristics of
► IP

► RIP
► MAC
► None of the given
When two or more intranets are connected to each other they form a/an ------------- .
► intranet
► internet
► extranet
► VPN
Reference:
(page # 2)
Which attribute can be used to make a region non-clickable?
► none of the given
► target
► alt
► nohref
Reference:
(page # 37)
Which of the following payment mode does not require customer to pay interest to the bank on
each transaction?
► Credit card
► Debit card
► Electronic check
► All of the above
Reference:
(page # 110)
Cyber wallet can automatically assemble the correct payment and pay it too.
► True
► False
SET doesn’t require special software on the client or merchant side.
► True
► False
Which model allows the users to log-on on a website and assume the role of bidder or seller?
► Online Banking.
► Storefront Model.
► E-Learning.
► Auction Model.
Reference:
(Page # 128)

According to Michael Porter, “fabricating” is an example of primary activity in a strategic business
unit. Identify the area in which this task is performed.
► Market and sell
► Deliver’ activities relate to storage
► Purchase materials and supplies
► Manufacture product or create service
Reference:
(Page # 152)
Civil law deals with the private rights of the parties, whereas the object of criminal law is to punish
the wrong-doer. Is it?
► True
► False
In the physical world three elements must be satisfied in order to make a valid contract, namely, offer,
---------------- and ----------
► Acceptance and consideration
► Acceptance and Rejection
► Approval and consideration
► None
Reference:
(page # 178)
In online environment acceptances may be issued by an imposter/cheater that has authority to bind
the online business
► True
► False
#00ff00 in HTML indicates
► Pure green color
► Pure blue color
► Pure red color
► Pure yellow color
Reference:
(Page # 23)
Virtual PIN Payment System requires both merchant and buyer to register with _______________.
► Auto Clearing House (ACH)
► First Virtual (FV)
► DSS (Digital Signature Standard)
► DES (Data Encryption Standard)
Reference:
(Page # 110)
Classification and Association belong to which of the following types of Data Mining?
► Selective
► Predictive

► Descriptive
► Additive
Reference:
(Page # 141)
Which one of the followings is an example of Banner advertising?
Branding
Affiliate programs
Partnership
All of these
Reference:
(Page # 138)
CPM is an advertising payment mode. CPM stands for ________.
Cost Per Month
Cost Per Minute
Cost Per Megabyte
Cost Per Message
Reference:
(Page # 134)
Which one is not an example of search engine?
Yahoo
Google
Alta vista
Gawab
Reference:
(Page # 137)
In which type of approach, we further dig the data for retrieving information from data warehouse?
Slice
Dice
Drill down
Roll up
Reference:
(Page # 146)
Let us, suppose that you have hosted your e-commerce website, Promotion messages can be sent
when potential client is
online
offline
both online and offline
visiting head office
Reference:
(Page # 133)
Digital Content Revenue Model Includes

Legal information services
Online journals
Online Libraries
All of the above
Reference:
(Page # 130)
Which of these is a tool that can be used to improve customer services?
Log file analysis
Cookies
Data mining
All
Reference:
(Page # 136)
What does Telemarketing means?
Marketing through charting
Marketing through telephone
Marketing through emai
Marketing through web casting
Reference:
(Page # 133)
In which type of data mining, ID3 algorithms is used?
Classification
Association
Characterization
Clustering
Reference:
(Page # 141)
Some web retailers allow their customers to create their own product. It is called.
One to one Marketing
One to many Marketing
Many to one marketing
All of the above
Reference:
(Page # 132)
Free-Trial advertisement means ___________.
The company didn’t had to pay for this advertisement
Reference:

(Page # 133)
Total Marks: 1
The length of a message digest is ________.
32 to 64 bits
64 to 128 bits
128 to 256 bits
256 to 512 bit
Reference:
(Page # 103)
Key version represents public key by
Buyer
Seller
E-Bank
Certification Authority
Reference:
(Page # 116)
The serial # generated by the cyberwallet gets multiplied by blinding factor ‘r’ which is known only to the
___________.
Bank
Merchant
Client
None
Reference:
(Page # 116)
ACH is a centralized system used by different interconnected banks for clearing payment requests.
True
False
Centralized Account Payment Model uses unique _______ of users as their account identifier.
Residence address
E-mail address

Office address
None
Reference:
(Page # 113)
True
False
What are the security threats in VPS?
a. Email hacking
b. Credit card number stolen
c. Missing of delivery
d. A and B
What is function of Cyberwallet?
Store coins
Manage Coins
Record transactions
All of above
True
False
Basic difference between Virtual PIN Payment System and Electronic Check is _____.
Encryption
Registration with bank
No. of participants
There is no difference between them

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