2. Agenda
• Overview
• Problem
• Market
• Our Team
• Our Approach
• The Value of A Client
• Reaching The Market
• Financials
• Q&A
3. Overview
• I am the founder of Fit
Fusion established in March
2011
• 13 years experience in
Fitness and Pageantry
• I believe the body can heal
itself when movement and
healthy eating is incorporated
in daily life
• Expansion Capitol Goal: $70,000
•Further Wellness Program
•Payroll
•Equipment
5. Problem: Lack of quality, effective, and convenient holistic
fitness and wellness services available in the Metro Atlanta Area
Evidence
•High statewide obesity rates and physical inactivity rates
•Metro Atlanta commuters spend on average 41 hours a year in traffic
•Lowers desire and ability to exercise and cook at home after work
6. Market
Workplace
School Family/Friends
Client/
Potential
Resident
Client Church
Facility
Professional
Organization
7. Our Team
Wellness Studio
Marketing & Public
Trainers &
Relations
Instructors
Owner and Wellness Program
Administrative Trainers &
Assistant Instructors
9. The Value of A Client
Personal
Training
Client
Group
Wellness $280 Fitness
Program
Client
$600
$35
Nutritional
Health Client Guidance
Coaching
Client
$60 $280 $30
Monthly Average Value= $1285
10. Reaching Our Market
Launch of
Kick Off Follow Up
Program
Other Avenues
•Referral Programs
•Social Media Establish Long
•People of Influence Term
•Mass Network E-pons (i.e. Partnership
Living Social)
•Mailing List
•Tradeshows
11. Financials
Six Month Projections
$216,360.00 Net Sales
$156,010.00 Expenses
_______________________________________________________________________________
$60,350.00 Net Income
Estimated Expansion Capitol
$70,000.00 Estimated Total
$10,000.00 Personal Contribution
$1,000.00 Raised To Date
$59,000.00 Outstanding
Evidence: In 2010 Georgia’s adult obesity rate was at 29.6%; Physical inactivity rates averaged 35.6%. Every additional 30 minutes a person spends in a car translates into a three percent greater chance of being obese. The average metro Atlanta commuter wastes an average of 41 hours a year stuck in traffic.The 41 wasted hours are in addition to “normal” commuting time.Competition Approach:Aspects: Fitness only (LA Fitness) Healthy Eating (Raw Foods Institute); Chiropractics, Massage Therapy, etcBibliographyCenter of Disease Control and PreventionBased on AAA's 2010 national average cost per mile of 56.0 cents per mile for operating and ownership costs, when a vehicle is driven 15,000 miles/year.(American Journal of Preventive Medicine, "Obesity Relationships with Community Design, Physical Activity, and Time Spent in Cars.”According to the Texas Transportation Institute’s Urban Mobility 2010 study,http://www.cleanaircampaign.org/For-the-Press/Press-Kit/Commuting-and-Traffic-Congestion-Fast-Facts
With every new client and wellness kick off event our market increasesStrategically we will tap into each clients network Via referral rewards program, Fit Family Events, Follow up with potential clients after kick off
Marketing: Bridgett Humphrey: *Masters in Marketing *Hedge funds *Headed reconstruction of company (branding materials, logo, revised website, brochures, wellness program logistics, marketing plan structure )Public Relations: Giselle Warren *Graduate of Alabama State *Founder of Giselle PR * Headed Social Media Campaign, press releases, increased visability at Georgia State and Georgia Tech (student organization focus), Operation Capitol: Increase payroll to allow hiring of more trainers and instructors, administrative assistant both will increase visibility and have more individuals working towards further developing Fit Fusion as a brand. As soon as capitol is secured hiring of an Administrative Assistant and 4 trainers/instructors is anticipated.
HolisticPracticalConvenientDiverse We address how a personThinksEatsMoves
Those who want to Those who are at the decision point of living healthy. But need guidance, support, and accountability. We meet them at the point where living well is something that they do (or want to do) and help them turn it into something that they are. They choose us because our approach is multi dimensional and individualizedOperational Capitol will make available necessary staff to service influx of cliental
No other rounds of financing is projected Profit is established after six monthsSeasonal increases expected
Holistic and Practical ApproachSnowball effect profitsMeet individuals at decision point