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Why Looking at Failure Leads to Success

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Presented at FITC Toronto 2017
More info at http://fitc.ca/event/to17/

presented by Victoria Evans, Relish Interactive

Overview

We all strive for perfection but in reality there are times where mistakes happen. How we choose to deal with them determines our chances at success.

This is a candid conversation sharing past scenarios where mistakes or learning led to necessary course corrections – often resulting in better outcomes. Common mistakes to be discussed: unclear objectives, people pitching don’t talk to the people making, budgeting, bad hires, lack of testing, partnerships gone sour and more.

Objective

To help those involved in the planning and running of interactive projects to avoid common mistakes and get on the path to success with fewer bumps in the road.

Target Audience

People involved in the planning and running of interactive projects: entrepreneurs, executives, project managers, producers.

Five Things Audience Members Will Learn

It’s okay to say no – but ask for time to review, research, and regroup with alternative solutions
Never work alone, surround yourself with people who have experience and solutions
Always have a contingency budget and plan
Take time to learn and stay informed by regularly looking at case studies, attend talks and lectures
Do post-mortems within 10 days of every project you finish

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Why Looking at Failure Leads to Success

  1. 1. Try Fail Try Again Success
  2. 2. Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  3. 3. Why I am in the position to tell you 
 a little something about failure Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  4. 4. Plan to fail and it won’t be seen as failure. Source “Failing Forward: Turning Mistakes into Stepping Stones for Success” By John C. Maxwell Published 2007 3.8x Entrepreneurs Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  5. 5. Source: http://www.getmotivation.com/motivationblog/2012/11/the-21st-century-thomas-edison/ “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps” -Thomas Edison Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  6. 6. Failing does not mean losing Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  7. 7. Continually learn and acquire skills and you’re winning Sources:
 Fitbit: https://www.forbes.com/sites/roberthof/2014/02/04/how-fitbit-survived-as-a-hardware-startup/#41ff3daa1934 https://www.fastcompany.com/3028005/why-being-hands-on-was-critical-to-fitbits-success https://www.fool.com/investing/2017/01/18/is-fitbit-becoming-a-value-stock.aspx Netflix: https://www.entrepreneur.com/article/250218 http://www.businessinsider.com/blockbuster-ceo-passed-up-chance-to-buy-netflix-for-50-million-2015-7 Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  8. 8. Source: http://news.harvard.edu/gazette/story/2008/06/text-of-j-k-rowling-speech/ “What I feared most for myself at your age (of 21) was not poverty, but failure” -J.K. Rowling Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  9. 9. The Importance of WHO Who do you work with Who do you hire Who makes the decisions Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  10. 10. Common Mistakes Hiring friends Limited experience and exposure Lacking diversity Unfit to lead Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  11. 11. Take Away Surround yourself with people who have proven experience and solutions Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  12. 12. The Importance of WHO Partnerships Suppliers Clients (Continued) Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  13. 13. Common Mistakes Unreasonable, when they don’t pay or supply what they promise when they want to pay less for more - repeatedly Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  14. 14. Take Away Look at historical track records and common patterns and decide whether that is worthwhile or risky. Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  15. 15. The Danger of Unclear Objectives Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  16. 16. Common Mistakes Inability to communicate clearly Unclear specs Unclear deliverables Unclear budget/time limits Inconsistent standard of expectations Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  17. 17. Take Away Create a culture based on welcomed dialogue and questions. 
 Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  18. 18. Creating Value Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017 Supporting Metrics Audience Proof of Concept
  19. 19. Take Away Show how your are suited to execute and support those demands. Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  20. 20. Know What It’s Worth There is a value to the experience each role contributes to the project. Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  21. 21. Common Mistakes Expecting pro-bono work Undercutting your competitors Not defining scope creep - or charging for it Not getting estimates Not accounting for contingency Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  22. 22. Take Away There are Ontario IDM industry guidelines are available to outline standard rates - use those as a starting point.
 Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017 Sources: https://www.investinontario.com/digital-media#talent http://www.omdc.on.ca/interactive/Interactive_Digital_Media_Fund/Production_and_Concept_Definition.htm
  23. 23. Build a positive culture and reasons to say, Yes! Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017
  24. 24. victoria@reli.sh WHEN AND WHY WHO - internally and externally Communicate clearly Find value Know what it’s worth Build a lasting culture
  25. 25. What happens in a “No-Culture” Victoria Evans, “Why Looking at Failure leads to Success” FITC 2017 Source: https://youtu.be/K7agjXFFQJU

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