For three years reed.co.uk has polled an audience of over 2,000 active jobseekers to better understand how they start their search for work, their expectations of the recruitment process and what they look for in the 'dream employer'. In this presentation we'll share emerging trends and look at how expectations have changed and developed over time

1. WHAT YOUR TARGET
Mark Rhodes
Marketing Director
TALENT REALLY WANTS

2. YOUR TARGET TALENT

3. THE RESEARCH
> SEARCH FOR WORK
> EMPLOYER BRAND
> THE RECRUITMENT PROCESS
> HAPPINESS AT WORK
> MY DREAM EMPLOYER
N= 3,000 active reed.co.uk users

4. > SEARCH FOR WORK

5. > SEARCH FOR WORK
52%go to
a job board first

6. > SEARCH FOR WORK
12% 10%
7%
company website
4%professional recruitment
consultancynetwork

7. CAREER INFLUENCERS
45% parents
26% close friends
23% teachers
20% peers
13% siblings
> SEARCH FOR WORK

8. 75%
Apply for jobs on mobile
rather than laptop/desktop
> SEARCH FOR WORK

9. 63%
Would prefer no CV
> SEARCH FOR WORK

10. > SEARCH FOR WORK
61%do not use
Social to apply for jobs

11. > SEARCH FOR WORK

12. > SEARCH FOR WORK
Jobseekers use Social to:
1. Follow dream employers
2. Improve their profile
3. Apply for vacancies

13. 63%
Will choose based on social presence
Regular activity / diverse content
> SEARCH FOR WORK

14. > EMPLOYER BRAND

15. > EMPLOYER BRAND
67%Of jobseekers are more
likely to apply to brands they recognise

16. What’s important in an ‘employer brand’ to you?
1. Clear organisational values
2. Ethical principles
3. Employee rewards & benefits
4. Established reputation
5. Commitment to career progression
> EMPLOYER BRAND

17. > Track record for training & upskilling
> EMPLOYER BRAND

18. > Always delivering great customer service
> EMPLOYER BRAND

19. > Helping in the local community
> EMPLOYER BRAND

20. Where do jobseekers look for this info?
Your company website
Your careers page
Your job ads (via Job boards)
> EMPLOYER BRAND

21. > THE RECRUITMENT PROCESS

22. WHAT WOULD STOP YOU APPLYING?
1. Negative company reviews
2. Confusing job descriptions
3. Lack of clarity on salary
4. Disorganised interview process
5. Lack of benefits
> THE RECRUITMENT PROCESS

23. > THE RECRUITMENT PROCESS
64% Receive confirmation
most of the time

24. > THE RECRUITMENT PROCESS
1.59% Have never received
confirmation*
Just
*Down from 11% in 2017

25. > THE RECRUITMENT PROCESS
85%Expect to be informed
of an unsuccessful application

26. > THE RECRUITMENT PROCESS
NO CONTACT
in 5 days in 14 days
assume they’ve been unsuccessful
21% 90%

27. > THE RECRUITMENT PROCESS
week 1 week 2 week 3 week 4application
79%expect to be at interview
within a fortnight
71%expect to be offered a
job within three weeks

28. BIGGEST FEARS WHEN ENTERING WORK
FOR THE FIRST TIME
1. Feeling under-qualified
inexperienced
2. Stress & impact on
mental health
3. Not being taken seriously
> THE RECRUITMENT PROCESS

29. 97%
Of 16-24 year olds believe
job satisfaction is closely
linked with their happiness
> THE RECRUITMENT PROCESS

30. > HAPPINESS AT WORK

31. > HAPPINESS AT WORK
What’s most important for happiness at work?
1. Work-life balance
2. Voicing my opinion / having my say
3. Flexible working hours
4. Being able to work from home
5. Pensions & Bonus schemes

32. > HAPPINESS AT WORK
Peak perks: the best of office amenities
Free tea / coffee
A quiet workspace
Gym membership
A chair measured to you
Free fruit regularly

33. > HAPPINESS AT WORK
The push and pull factors: Should I stay or go?

34. > HAPPINESS AT WORK
The push and pull factors: Should I stay or go?
More pay

35. > HAPPINESS AT WORK
The push and pull factors: Should I stay or go?
Recognition of
how hard I work

36. > HAPPINESS AT WORK
The push and pull factors: Should I stay or go?
More training
& support

37. > MY DREAM EMPLOYER

38. > MY DREAM EMPLOYER
What makes a “Dream employer”?
Personal interest
Ethical principles
History of advancing careers
Brand image & reputation
Job security

39. > MY DREAM EMPLOYER
71%Would leave their job,
even if it meant taking a pay cut,
to join their dream employer

40. WHICH ORGANISATION
WOULD YOU MOST LIKE
TO WORK FOR?
> MY DREAM EMPLOYER

41. 5.

42. 4.

43. 3.

44. 2.

45. 1.

46. SUMMARY
Search and Job Boards remain starting point in search for work,
use of Social falls. People follow the brands they love
Communicating your Organisational Values is the most important
part of building your employer brand
Think of every part of your application journey in terms of customer
service
Work-life balance is the priority for happiness in the workplace,
‘having your say’ sees huge rise

47. THANK YOU
Mark Rhodes
Marketing Director