#FIRMday London 1st November 2018 - Brightfield: Analytics - why do we measure the things we do and do our stakeholders really care?

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Join Matt Jessop of Brightfield as he looks at Analytics - Why do we measure the things we do and do our stakeholders really care? A deeper look at the common metrics used in recruitment to understand, if and why they are meaningful measures, and how to present them in a manner that supports effective decisions.

Recruiting & HR

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies
The FIRM & Brightfield in Partnership
Analytics - Why do we measure the things we do
and do our stakeholders really care?
November 2018

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies2
“The most dangerous
phrase in the
language is ‘we’ve
always done it this
way’”
Grace Hopper - Computer
Scientist, United States Navy
Rear Admiral and The First
Lady of Software

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies3
Are we measuring the
right things, the right
way?

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies4
Submissions to Hire Ratio
Does a smaller submissions to hire
ratio signify:
1) A better quality of CV being
submitted by the recruiter
2) A hiring manager more able to
make a decision, faster, earlier

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies5
Time to Hire
Does a longer time to hire
denote:
1) An inefficient process
2) A more
considered/rigorous
hiring process

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies6
Hires per Recruiter
Do greater numbers of hires
per recruiter measure:
1) The capability of the
recruiter
2) The relative complexity of
the roles a recruiter is
working

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies7
Recruitment analytics
Are we doing the right thing
Or
Are we doing the same thing

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies8

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies9

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies10
Key Takeaway #1
Evaluate the relevance and benefit of the metrics for
your programme

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies11
Key Takeaway #1 (Alt)

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies12

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies13
Are we presenting our
metrics in a manner to
support key decisions?

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies14
Largest QBR
Report
148 Pages of
Data

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies15

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies16
TA Leader Objective
Approval for a job title
taxonomy and reward review
Method
Provided a detailed initial
data analysis of job titles and
packages
Objection
Accuracy of data questioned
Outcome
Rejected, no mandate
All the data was correct!

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies17

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies18

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies19

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies20
Key Takeaway #2
Understand the motivations of
your stakeholders when
presenting metrics

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies21

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies22
But where do I start?

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies23

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies24
Parallax

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies25
Déformation professionnelle

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies26

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies27
Key Takeaway #3
Simplicity Wins
Don’t just take the noise out of the data,
Take the clutter out of the way
31 million separate journey segments

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies28

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies29

Proprietary and Confidential ©2018 Brightfield StrategiesProprietary and Confidential ©2018 Brightfield Strategies30

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