Text-based job ads have been around for literally hundreds of years, and did not change with the advent of the internet. Long job specs in black text on a white background just aren’t working any more. The law of diminishing returns is affecting your response rates, and far more irrelevant candidates are applying. Join Stephen O’Donnell, GPM EMEA with VideoMyJob and Founder of the NORAs as he demonstrates how candidates’ expectations are changing rapidly, and how they respond to video communications (including job adverts) in ways that will shock you. Global employers are seeing dramatic improvements to their hiring metrics when they give prospective employees a far more authentic insight to their organisations. In the midst of so much automation of the hiring, employer branding and onboarding strategies, the use of video technology at scale can re-humanise the recruitment process.

1. WHY NOW?
AND
Why Video In Recruitment

2. Stephen O’Donnell

3. VIDEO
EATS TEXT
FOR BREAKFAST

4. More shares
1200%
Mobile devices
50%
10 seconds
20%
More
searches
than Google
Behold the stats
74% of all Internet
5bn views per day
2nd most visited site
1 billion hours per day
Ave session 40mins+
60% growth YOY

5. outbound video
RECRUITMENT SPECIFIC STATS
Video job ads are shared 20
times more than text ads
20x
Increase in the volume of
female applicants
47%
Of candidates say employee
generated video is more
trustworthy
55%
Increase in the calibre of
applications
170%

6. LET’S GET SPECIFIC WITH
RECRUITMENT VIDEOS
Candidates want transparency and insight
One-to-one video can increase email response
rates by up to 300%
Fewer than 1% of Fortune 500 companies
enhance job descriptions with video

7. Social media channels – live streaming and replay catch-up
LIVE STREAMING
Facebook
People spend 3x as much time watching
a Live video than a pre-recorded one.
Instagram
Instagram Live gets you bumped to first
place in Stories shown above the feed..
LinkedIn
Live smartphone video prioritised to the
top of your followers’ feeds .
Twitter via Periscope
Tricky to setup, but fantastic for
broadcasting live events.
TIK TOK

8. more employers
using it?
IF VIDEO IS SO GREAT, WHY AREN’T
However, there is a misperception that
making video content is difficult, off-brand,
uncontrollable, time-consuming, and
expensive
turns out – they are

9. IT’S EASIER THAN YOU THINK
• Highly authentic
• Professionally branded
• Scripted content
• On average 27 minutes
from Record to Publish

10. HIRING FOR
CULTURE FIT
• Demonstrate your
diversity
• Showcase your culture

12. FUN
DYNAMIC
INSIGHTFUL
And it works!

15. PRESS PLAY
TOP TIPS
Keep it short – under 2 mins
Know your audience - of one
Focus on people
WIIFM?
Clear call to action

16. PRESS PLAY
TELL A STORY
Keep it real
Give viewers a reason to engage
Tell them why you are hiring
Why they should be interested?
What will happen if they do?

18. VIDEO EATS TEXT FOR BREAKFAST
YOU ARE ONLY LIMITED BY YOUR IMAGINATION

19. THANK YOU