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5 Reasons Why Patients  Are Leaving Your Site
HOSTED BYJOHN MCPARTLANAccount Development Consultant
In today’s webinar, we will coverthe top 5 things missing from your website:1   Clear calls to action and forms2   Profess...
Engage VisitorsPutting in the effort to drivelocal traffic to your website isuseless if you don’t engagevisitors once they...
?    Did you know?•	93% of online experiences                                        Search  begin with a search engine.•	...
?   Did you know?                       •	Over 100 million Americans watch     100                 online video each day. ...
?   Did you know?•	Having a video on the landing  page of your website makes it  53% more likely to show up on  the first ...
1. Calls to Action
Calls to ActionUsers want you to tell them what to do.           Email Us            Request Appointment    Like us on Fac...
Calls to Action
2. Professional Video
Professional VideoCustomers that watchvideos of products orservices are 85% morelikely to make a purchase
Professional VideoVideo builds trust and familiarity. Increases chances userwill convert. Video is also the most engaging ...
3. Video Testimonials
Video Testimonials                     Video testimonials are                     gold and can be shot in                 ...
4. Social Media
Social MediaAdd social media links to your website.
Social Media               Post Regularly:               Connect with patients               by posting interesting       ...
5. Custom Content and Optimized Web Pages
Customized ContentHow to customize content:•	Upload a bio•	Write blogs•	Explain your services•	Add staff profiles, etc.
Optimize PagesSelect 5-10 keywords that       Keyword Examples:accurately represent yourbusiness. Be sure that one of   Co...
Live Optimization
If you’d like a free, one-on-one website or video  consultation, give us a call at 1-800-IMATRIX
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5 Reasons Why Patients Are Leaving Your Site

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Learn why patients are leaving your site and what you can do about it.

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5 Reasons Why Patients Are Leaving Your Site

  1. 1. 5 Reasons Why Patients Are Leaving Your Site
  2. 2. HOSTED BYJOHN MCPARTLANAccount Development Consultant
  3. 3. In today’s webinar, we will coverthe top 5 things missing from your website:1 Clear calls to action and forms2 Professional HD video3 Patient video testimonials4 Social media links and regular social posts5 Custom content and optimized web pages
  4. 4. Engage VisitorsPutting in the effort to drivelocal traffic to your website isuseless if you don’t engagevisitors once they get to yourwebsite. EngagementGreat custom content, StrongCTAs, social media links, video, Request Appointmentand video testimonials engagevisitors and build up trust.
  5. 5. ? Did you know?• 93% of online experiences Search begin with a search engine.• 80% of website visitors will read a page headline, but only 20% will read the content in the body• Companies that blog have Blogging 434% More 434% more indexed pages. And companies with more indexed = pages get far more leads.
  6. 6. ? Did you know? • Over 100 million Americans watch 100 online video each day. That’s an million increase of 43% since 2010. • The average user’s visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds :4 3 5:5 0
  7. 7. ? Did you know?• Having a video on the landing page of your website makes it 53% more likely to show up on the first page of a Google search• Two-thirds of the world’s mobile data traffic will be video by 2016.
  8. 8. 1. Calls to Action
  9. 9. Calls to ActionUsers want you to tell them what to do. Email Us Request Appointment Like us on Facebook Call TodayBe clear. Be specific. Repeat your request. Give themthe info they need (phone or email)
  10. 10. Calls to Action
  11. 11. 2. Professional Video
  12. 12. Professional VideoCustomers that watchvideos of products orservices are 85% morelikely to make a purchase
  13. 13. Professional VideoVideo builds trust and familiarity. Increases chances userwill convert. Video is also the most engaging medium(views, likes, shares, comments).
  14. 14. 3. Video Testimonials
  15. 15. Video Testimonials Video testimonials are gold and can be shot in your own office with your iPhone or Android phone. Ask a client or patient to tell their success story. Video testimonials increase the level of trust as viewers can easily gauge the credibility of the patient or client.
  16. 16. 4. Social Media
  17. 17. Social MediaAdd social media links to your website.
  18. 18. Social Media Post Regularly: Connect with patients by posting interesting articles, funny cartoons, quotes and cool facts. Content should be fun with only minor educational aspects. (don’t just talk about specials or services).
  19. 19. 5. Custom Content and Optimized Web Pages
  20. 20. Customized ContentHow to customize content:• Upload a bio• Write blogs• Explain your services• Add staff profiles, etc.
  21. 21. Optimize PagesSelect 5-10 keywords that Keyword Examples:accurately represent yourbusiness. Be sure that one of Cosmetic Dentist Spokanethem is the city or town your Pain Management Portlandbusiness is located in. Makesure pages have text, image, Optometrist in San Joseand headings. Dog Grooming JacksonvilleAdd to metadata and sprinkle Massage Therapy Lexingtonthroughout the content.
  22. 22. Live Optimization
  23. 23. If you’d like a free, one-on-one website or video consultation, give us a call at 1-800-IMATRIX

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