HOSTED BYJOHN MCPARTLANAccount Development Consultant
In today’s webinar, we will coverthe top 5 things missing from your website:1 Clear calls to action and forms2 Professional HD video3 Patient video testimonials4 Social media links and regular social posts5 Custom content and optimized web pages
Engage VisitorsPutting in the effort to drivelocal traffic to your website isuseless if you don’t engagevisitors once they get to yourwebsite. EngagementGreat custom content, StrongCTAs, social media links, video, Request Appointmentand video testimonials engagevisitors and build up trust.
? Did you know?• 93% of online experiences Search begin with a search engine.• 80% of website visitors will read a page headline, but only 20% will read the content in the body• Companies that blog have Blogging 434% More 434% more indexed pages. And companies with more indexed = pages get far more leads.
? Did you know? • Over 100 million Americans watch 100 online video each day. That’s an million increase of 43% since 2010. • The average user’s visit to a text and image-based website lasts only 43 seconds; for a website with video, the average visit lasts 5 minutes and 50 seconds :4 3 5:5 0
? Did you know?• Having a video on the landing page of your website makes it 53% more likely to show up on the first page of a Google search• Two-thirds of the world’s mobile data traffic will be video by 2016.
Calls to ActionUsers want you to tell them what to do. Email Us Request Appointment Like us on Facebook Call TodayBe clear. Be specific. Repeat your request. Give themthe info they need (phone or email)
Video Testimonials Video testimonials are gold and can be shot in your own office with your iPhone or Android phone. Ask a client or patient to tell their success story. Video testimonials increase the level of trust as viewers can easily gauge the credibility of the patient or client.
Social MediaAdd social media links to your website.
Social Media Post Regularly: Connect with patients by posting interesting articles, funny cartoons, quotes and cool facts. Content should be fun with only minor educational aspects. (don’t just talk about specials or services).
Customized ContentHow to customize content:• Upload a bio• Write blogs• Explain your services• Add staff profiles, etc.
Optimize PagesSelect 5-10 keywords that Keyword Examples:accurately represent yourbusiness. Be sure that one of Cosmetic Dentist Spokanethem is the city or town your Pain Management Portlandbusiness is located in. Makesure pages have text, image, Optometrist in San Joseand headings. Dog Grooming JacksonvilleAdd to metadata and sprinkle Massage Therapy Lexingtonthroughout the content.