Yellow Brand Protection presentation on how you can use Search Engines to battle IPR fraud - Findability Day 2014

1. yellowbrand protection
11 September 2014

4. IT´S ABOUT SAFETY

6. International Chamber of Commerce:
“between five and seven per cent of world trade
or USD 600 billion annually”.

7. EU customs, 2012
• 90,000 detention cases were registered.
• Almost 40 million articles detained.
• Total value: 1 billion euros.
• Cigarettes, 31%, bottles, lamps, glue, batteries, washing
powder and packaging materials.
• Products for daily use (including body care articles,
medicines, toys, electrical household goods) accounted for
12.7% of the total.

10. CONSEQUENCES
• Working conditions
• Child labor
• Environment

11. New game plan
• Identical products
• Criminal networks
• Low penalty
• Stores, markets, online
• Global trade

12. Internet is incredible. Take control.

14. OUR VISION
Be a driving force in reducing online counterfeit and
infringement sales.

15. A TYPICAL CASE
• Counterfeit
• Design copies
• Brand abuse
• Copyright
• Traffic diversions

16. • Market places
• Webstores
• Social Media
• Apps
• Domains

18. • Daily monitoring
• 700 online market places
• All major languages
• All channels

19. • Automated analyses – identitying suspicious content.
• Filtering technonolgies – prioritizing content
• Multi-lingual staff

20. • 95-100% success rate
• As automatic as possible
• Chinese, Russian, Brazilian Portuguese…
• Relations with Online market places

21. RESULTS
Online
market
places 19
208
Webshops 111
Social
media 191
Apps 102

22. FINDWISE + YELLOW BRAND PROTECTION
• Unique anti-counterfeit system
• Global tool
• Will make difference

23. WE STOP AT ZERO.