2. Real-Time Customization
of Sales, Marketing and Service Activities
Our turnkey online system uses cutting-edge technology platforms for matching customers to
employees and solutions from phone call to service delivery.
The system is powered by an independently validated Communication DNA Discovery Process.
3. Using the Communication DNA Discovery Process
The Communication DNA Discovery Process
•The Communication DNA Discovery Process is
completed online
•The responses are calculated by our system &
key behavioral motivations are identified
•Each participant will be identified as one of four
primary unique Communication DNA Styles
7. Knowing the Customer’s Communication DNA Style
Email CRM
Communication DNA Report
Click Here to view Example
DNA Administration System
8. Communication DNA Enterprise Reports
Enterprise Reports
Include:
DNA Administration System • The Premium
Communication DNA
Enterprise Reports Report
•The DNA Customized
ExperienceTM Report
•The DNA Customer
ServiceTM Report
•The DNA Sales
Adaptation ReportTM
*In addition to these
reports, additional
solutions and services
available include
powerful questions,
customized
messaging, customer
segmentation and
advisor-product
matching.
9. A Comprehensive Report to Guide Your Engagement Process
The insights included in our
comprehensive DNA Relationship
System™ Insights Report provide
you with specific guidelines to
customize the experience for your
employees and customers to help
them live and work with meaning,
based on their unique
Communication DNA styles.
DNA Relationship System™ Insights Report
Providing specific guidelines for you to customize the
experience for your employees and customers
10. The System Overview: How You Can Use the Communication DNA in Your
Business
• Send
personalized
Customized messages
Messaging based on their
communication
style and
Interests
Powerful
Strength • Based on their
communication style
based
Discovery
Questions
Solution • Match your
customer to the right
Creates and Increases Higher Levels of Matching solutions
Sustainable Customer Engagement
Provide • Based on their
Customized communication style
& specific needs
Experiences
• Based on their
Tailor Your communication
Workflows style & specific
needs
Segment &
Match • Based on their
Customers to communication style
Advisors and
Employees
14. 2. Tailor Your Work Flows
Navigating Customer
Workflows
Easily navigate your customer
workflows with our specific
workflow guidelines for each
of the four Communication
DNA Styles.
24. 6. Customized Messaging
Send Personalized Messages Based on Communication Style and Interests
Messages to Inspire and Encourage
Help your customers and employees to grow while developing an enhanced
relationship with them.
25. 6. Customized Messaging
Send Personalized Messages Based on Communication Style and Interests
Messages to Inspire and Encourage
Help your customers and employees to grow while developing an enhanced relationship with them.
Messages to
Engage Passion at Work
Stability
Messages to Build a
Quality Life
Goal-Setting
26. Contact us for Additional Information:
inquiries@communicationdna.com
http://www.communicationdna.com
770-274-0311
Editor's Notes
Our Enterprise Solutions use technology platforms that are seamlessly integrated to relevant processes across the business. "Know, Engage and Grow" your customers and employees to provide them with customized life long experiences for building sustainable performance. Our purpose is to help people Live with MeaningTMOur unique approach starts with understanding the unique communication style and preferences of your customers, customers and employees using our proprietary Communication DNA Discovery Process.
Knowing the Communication DNA Style of your customers and employees allows you to customize communication, experiences, products and service offerings based on this information.
First, the customer or prospect goes to your company’s web page. For this example, we will use Pegasus Financial Services.The customer clicks on a link that is located on the website to complete the Communication DNA Discovery Process through a link that is located on the website.
After clicking on the link to complete the Communication DNA Discovery Process, the customer is taken to unique Pegasus Financial Advisory services Communication DNA page.They will click on a link to get started, selfregister, and complete the Communication DNA Discovery Process. This discovery process is used around the world daily and is available in multiple languages. The DNA Administration system receives responses from the prospects, calculates results and stores the customers data.
Immediately upon the completion of the discovery process a Communication DNA Report is available for the customer to view on screen. This report highlights the customer's communication preferences.
Simultaneously as the customer receives their Communication DNA Report, a representative is notified of the completion via email, as well as provided the report for online viewing.
More detailed Enterprise reports are available to your firm for deeper insight into how to customize the relationship with your customers.
The DNA Relationship System Insights Report looks at the complete blend of customer and employee Communication DNA Styles in your DNA Relationship System to provide key insights for systemizing the customer service experience. Insights are provided for each of the six areas highlighted in the following slides.
Using Communication DNA in your business ultimately allows you to segment your customers, tailor your information and activity flows, provide customized experiences, match your customers to the right products and representatives, ask powerful strength based discovery questions, and send customized messaging to your customers.
Imagine if each time a telephone call came in, the team automatically knew who should pick it up, then how to communicate with the customer on the line. Imagine knowing which customers will prefer to be given very detailed information from the start and which customers will want you to get to the point quickly.
All individuals have their own unique preferences and desires and your company can begin to marketing and communicate to these individuals based on these needs even in the first customer meeting. The DNA Customer Segmentation Report will show you which Communication Styles will match best with each customer and also specific customer needs that can be delivered by the employee, based on the customer’s unique Communication DNA Style.
As you know, staying in touch with your customers is often time consuming and expensive. The DNA Marketing system provides the natural preferences of each communication type so you can keep in contact with these individuals in the most cost and time efficient manner. You will see that where a person of Lifestyle Desire would prefer to socialize with their service providers, an individual of information need has a stronger preference to receive a scheduled newsletter to stay connected. Using the given information in this manner allows you to allocate your marketing dollars to the most effective marketing strategies of your business.
Which of your customers should receive monthly calls as opposed to quarterly? Which customers would prefer a call with management to a call with the service team?All individuals have different service delivery preferences and relationship management keys. Using our specific workflow guidelines, allocate your marketing dollars to the most effective marketing strategies of your business.
The DNA Customer Service Report provides guidelines for creating the Customer Workflow for each customer.
“Know Your Customer” to provide a custom fit service. Using the Communication DNA data your representatives will deliver a consistent message that is customized to each customer's unique preferences.
The DNA Customized Experience Report provides guidelines for customizing the experience for each customer based on their unique Communication DNA Style.
Use the Communication DNA data to cater communication to a customer’s preferences and easily structure their approach and messaging to convey their offering in a way that appeals to the customer.
All of your customers have their own unique preferences and desires. Make a better immediate judgment on which product meets the needs of your customers and how your business can better serve each customer.
Segment your marketing and product/service offerings to connect your customer with the right solutions. Your business will be able to speed up the prospect conversion stage while providing a customized experience to all of your customers.When you use Communication DNA, you will discover your customer's life and financial motivations, so that you can make confident decisions about which products and services would be the best fit for them.
Strengths Based Discovery People like talking about who they are, particularly if it starts with their strengths. Let your customers know that you want to recognize their communication strengths and provide them with the highest service.
Our DNA Powerful Questions Reports provide a series of questions that you can ask the people you relate with to increase engagement.These reports are customized for a number of areas and include the DNA Workplace Powerful Questions Report and the DNA Investor Powerful Questions Report.
Using the Communication DNA data, we are able to provide email templates to help you add more meaning to your marketing messages and enhance the relationships with your customers and staff at the same time.
Whatever your industry, we can help you customize the experience for your customers based on their unique Communication Style. We can provide custom messages for your business or you can simply choose pre-made messages in the areas of: Engaging Passion at Work, Building a Quality Life, and Inspiring Leadership.
Using these premade messages you can send individuals a message that is tailored to them. All of your customers will receive a message based on their unique Communication DNAstyle. Schedule these messages daily, weekly or monthly to maintain regular communication and interaction with your customers. Aboveare examples on how DNA Behavior has used our email templates to improve our marketing communications. As we have, your staff can simply embed the pre-purchased tailored messages into an HTML design of your choosing to fit the branding and marketing structure of your business.
To get started with using Communication DNA in your business, please contact us.
