If you are an individual, couple, family, leader or have a business then discover your unique Communication DNA style and start building sound relationships by firstly understanding the unique communication preferences and life perspectives.

1. Communication DNA®
Solutions Overview
www.dnabehavior.com © 2011 DNA Behavior International

2. DNA Behavior International
Know for Building
Engage Sustainable
Performance
Grow…
What Steps Are You Taking To Build Relationship
Performance?

3. DNA Behavior International
Live with
Meaning TM
What Steps Are You Taking To Bring More Meaning to Your
Relationships?

4. Have more engaging family, business and advisory relationships.
Complete the Communication DNA Discovery Process.
Start Engaging Others.
"Once a human being has arrived on this earth, communication is the
largest single factor determining what kinds of relationships he makes with
others and what happens to him in the world about him” -Virginia Satir

5. Products and markets are the same. However, people relate and
communicate differently.
Behavior Drives Relationship Performance.
The unique innate behaviors and preferences of individuals
trigger different reactions and decisions.

6. Are you Ready to Discover Your Communication DNA Style?
Communication DNA Discovery uncovers
your natural preferences for how you wish
to be communicated with by others. This is
powerful information for you to know and
also for others to know in building personal
and business relationships based on greater
trust and knowing what is important.
For different people interacting such as
couples, families, business partners, teams,
client service or any other person in a
relationship, the Communication DNA
Discovery Process helps to highlight the
differences and provide a pathway for
communicating on each other's terms.
Communication DNA Insights Include:
• Natural communication style
• Preferences when communicating with
others
• Life needs
• Information requirement
Communication DNA Report

7. DNA Relationship Performances increases the emotional engagement of
your clients and employees.
Improve the Emotional Connection.
Our Enterprise Solutions help business and organizations
increase engagement of their clients and employees.

8. “Know, Engage and Grow Your Clients” for an Annual Cost of $10 or Less
Per Person
Through DNA Relationship Performance, learn how others relate
differently and improve your level of emotional connection to build your
corporate memory through:
-Tailoring Communication
-Improving Emotional Connection
-Customized Experiences
The DNA Relationship System
enables businesses and
organizations to build higher
levels of emotional engagement
by connecting the behaviors and
preferences of clients and
prospects to the right advisors,
clients and choices via your
website and business
technology systems.
We help businesses and organizations achieve a greater
emotional connection with their clients with Enterprise Solutions
including:
• The Premium Communication DNA Report for keys to tailor
communication to each of your clients and employees
• The DNA Customized Experience ReportTM for insights to provide
customized experiences to your clients and employees
• The DNA Client ServiceTM Report providing insights to create unique
client workflows

9. The DNA Relationship System Solutions for Building Emotional
Engagement

10. Emotional engagement goes beyond client satisfaction.
Increasing Client Engagement
Our belief is that client satisfaction means that the service is
being delivered well at a rational level. Independent research by
the Gallup Organization shows that the clients (and the
employees) must be emotionally engaged if they are to be
retained for the long term.

11. Emotional engagement goes beyond client satisfaction.
The 2009 Gallup Research shows that
when clients are fully engaged and have
a strong emotional connection to the
business, they deliver an average 23%
premium in terms of share of wallet,
profitability, revenue, and relationship
growth over the average client.
Businesses that simultaneously engage
BOTH their employees, and clients
emotionally are likely to experience up to
2.4 times increase in financial
performance.
This is why we emphasize customization of the service experience
through tailored communication, implementing a unique client service
approach for each client and tailoring the solutions provided based on the
client‟s unique Communication DNA Style.
We believe that the measurement of the DNA Relationship System‟s
performance should be on increased client engagement as this will lead to
significant gross revenue and productivity improvement. We will work with
you to more specifically define the indicators of increased client
engagement.

12. In this new behavioral economy, increased client engagement should
be the focus.
Are Your Clients Engaged In Your Business and Services?
The ability to fundamentally transform the performance of your
business will come from your ability to tailor communication to
different client styles and customize the client experience.

13. Some Increased Client Engagement Indicators
We measure the success of our approach
through the strength and recent occurrence
of the following types of client engagement
indicators:
1. Providing referrals and
recommendations
2. First inquiry calls
3. First or additional client meetings
4. Purchase of additional services
5. Purchase of new service offerings
6. Attendance at events
7. Responds to company
communications
8. Treats company team well
9. Demonstrates trust in team
10. Completed a service evaluation

14. The Process for Building Emotional Engagement with Your Clients
The DNA Relationship System uses the Communication DNA Discovery
Process which can be seamlessly integrated into your organization‟s other
data gathering processes.
The responses to the questions are processed by the DNA Discovery
systems with reports produced segmenting the clients into 4 primary
categories.
There is a Consumer Report for the client (optional) and then more
extensive Enterprise Reports with comprehensive data are available to
the organization.
Reports include: DNA Client Experience Report, DNA Client Workflow
Report, DNA Sales Adaptation Report, DNA Customer Service Role
Report, DNA Client Segmentation Report

15. A Turn-Key Online DNA Relationship System
How it Starts
Our turn-key online relationship system seamlessly connects the preferences of your
clients and prospects to the right employees and solutions via your website or intranet and
CRM.

16. Direct your communication and marketing to specific clients based on who
they are.
Segment Your Clients
Imagine if each time a telephone call came in, the team
automatically knew who should pick it up, then how to
communicate with the client on the line. Imagine knowing which
clients will prefer to be given very detailed information from the
start and which clients will want you to get to the point quickly.

17. Match the unique behaviors and preferences of your clients to employees
and the solutions offered.
When clients complete the Communication DNA Discovery Process, their
responses to the questions are processed by the DNA Discovery systems
with reports produced segmenting the clients into 4 primary categories.
Our validated Communication DNA Discovery
Process and Reports provide specific insights
into how you can customize the client
experience, create the client workflow and
adapt your selling style based on knowing the
Communication DNA Style of the client.
Also, have each of your employees complete
the Communication DNA Discovery Process DNA Client Segmentation
Report™
so that you can match your clients to a team To help determine the ideal
client match
member that has a communication style is
most similar to theirs.

18. Addressing a person‟s strengths opens communication.
Powerful Strengths Based Discovery
People like talking about who they are, particularly if it starts with
their strengths. Let your clients know that you want to recognize
their communication strengths and provide them with the highest
service.

19. Customized Workflows Made Easy
Tailor Your Work Flows
Staying in touch with clients is often time consuming and
expensive. The DNA Relationship System provides the natural
preferences of each communication style so you can keep in
contact with your clients in the most cost and time efficient
manner.

20. Tailor Your Work Flows.
Easily navigate your client
workflows with our specific
workflow guidelines for each of
the four Communication DNA
Styles.
Which of your clients should
receive monthly calls as
opposed to quarterly? Which
clients would prefer a call with
management to a call with the
service team?
Using our specific workflow
guidelines, allocate your
marketing dollars to the most
effective marketing strategies of
your business.
DNA Client Service Report™
Systemized workflows for your
clients.

21. Provide customized experiences to your clients for life-long engagement.
Provide Customized Experiences
“Know Your Client” to provide custom fit service. Using the DNA
Relationship System your representatives will deliver a consistent
message that is customized to each client‟s unique preferences.

22. Provide customized experiences to your clients for life-long engagement.
Communication Preference:
Enthusiasm, Broad Facts
Information Requirement:
Graphics
Service Provider Service Delivery: Interactive
Communication DNA
Insights Risk Approach:
Set Boundaries
Financial Approach:
Spending
Life Need:
Lifestyle
Client
Lifestyle
Communication DNA Style
Service Provider can access the
client‟s Communication DNA data
through his email, the firm‟s CRM
system and the DNA Discovery
Administration system.
The DNA Relationship System
enables businesses to use
Communication DNA findings to cater
communication to a client‟s
preferences and easily structure their
approach and messaging to convey
their offering in a way that appeals to
the client.

23. Match Clients to the Right Solutions
Solution Matching
All of your clients have their own unique preferences and desires.
The DNA Relationship System allows you to make a better
immediate judgment on which product meets the needs of your
clients and how your business can better serve each client.

24. Match Clients to the Right Solutions
Segment your marketing and product/service offerings to connect your
client with the right solutions. Your business will be able to speed up the
prospect conversion stage while providing a customized experience to all
of your clients.
When you use the DNA Relationship System, you will discover your
client's life and financial motivations, so that you can make confident
decisions about which products and services would be the best fit for
them.
Save time for yourself and your clients by offering the right solution the
first time.

25. Send Personalized communication to your clients based on
Communication Style and interests.
Customized Messaging
Using the Communication DNA data, we are able to provide email
templates to help you add more meaning to your marketing
messages and enhance the relationships with your clients and
staff at the same time.

26. Send Personalized communication to your clients based on
Communication Style and interests.
Messages to Inspire and Encourage
Help your clients and employees to grow while developing an enhanced relationship with
them.
Engaging Passion at Work
“How can you use your distinctive
personality to add value to your team?”
Building a Quality Life
“Today, take steps to ensure your
contribution to a discussion is listened to
and valued.”
Inspiring Leadership
“Today, „walk the job‟ to establish if
everyone is committed to your vision.”
We can provide custom messages for your business or you can simply
choose premade messages in the areas of: Engaging Passion at Work,
Building a Quality Life, and Inspiring Leadership
Whatever your industry, we can help you customize the experience for
your clients based on their Communication Style to help you increase
engagement in your business and build your corporate memory.

27. Is Your Communication Style Goal-Setting?
A person who is focused on goals is interested in opportunities
to expand their world. What goals are you working towards?

28. Goal-Setting Communication DNA Style
A person who is focused on goals is interested in opportunities to expand
their world.
Unique communication keys for a person with Goal-Setting
Communication DNA Style include:
• Communication strength: Comfortable
speaking directly and candidly
• Provide options when communicating - give
alternatives, enable person to make the
choice
• Get to the bottom line
Additional information about each
Communication DNA Style is available after
completion of the Communication DNA
Discovery Process.

29. Is Your Communication Style Lifestyle?
A person who is focused on lifestyle desires
engagement, openness and making connections. Who do you
enjoy networking with?

30. Lifestyle Communication DNA Style
A person who is focused on lifestyle desires engagement, openness and
making connections.
Unique communication keys for a person with Lifestyle Communication
DNA Style include:
• Communication strength: Open, engaging
and communicates with enthusiasm
• Use verbal communication – telephone
them, provide audio‟s
• Openly express thoughts and opinions
Additional information about each
Communication DNA Style is available after
completion of the Communication DNA
Discovery Process.

31. Is Your Communication Style Stability?
A person with a need for stability is interested in safety and
living in a calm environment. How do you spend time with your
family and community?

32. Stability Communication DNA Style
A person with a need for stability is interested in safety and living in a
calm environment.
Unique communication keys for a person with Stability Communication
DNA Style include:
• Communication strength: Conveys empathy
and warmth when communicating
• Speak in a Calm Manner – talk with an even
tempo, minimize tension, be relaxed
• Use a Soft Tone
Additional information about each
Communication DNA Style is available after
completion of the Communication DNA
Discovery Process.

33. Is Your Communication Style Information?
A person with a need for information likes to analyze and focus
on the tangible. What research do you perform to make a
decision?

34. Information Communication DNA Style
A person with a need for information likes to analyze and focus on the
tangible.
Unique communication keys for a person with Information
Communication DNA Style include:
• Communication strength: Good at providing
specifics and details
• Provide facts when communicating – enable
them to analyze, support statements with
research
• Closed-ended questions
Additional information about each
Communication DNA Style is available after
completion of the Communication DNA
Discovery Process.

35. How are you building your RELATIONSHIPS?
Sharing Builds Trust
Openly sharing with others builds communication and trust. Share
your Report with the people you interact with.

36. Building Relationships
When it comes to building meaningful and
successful relationships
with your family, friends, colleagues and
clients, effective communication
is foundational.
Are You Building Sound Relationships?
The quality of your relationship with any
person has a direct impact on
the quality of decisions that get made.
How Do You Naturally Communicate?
You naturally communicate based on who you are and how you see the
world. Of course, how the other person hears the message depends on
who they are. So often there is a gap that needs to be bridged between
“what was said and what was heard”. Close the Gap.
Learn How To Improve Your
Relationships
Understand communication preferences
and life perspectives to:
• Communicate with others on their terms
• Navigate differences more easily
• Build greater trust in all of your
relationships
• Connect more quickly with others
• Understand what motivates you and
others
Knowing your own Communication Style is the first step in working
towards effective communication with others.

37. Contact us
DNA Behavior International
5901-A Peachtree Dunwoody Rd
Suite 150
Atlanta, GA 30328
(770) 274-0311
inquiries@dnabehavior.com
http://www.dnabehavior.com