Safiah binti Mohd Din is a sales representative for Kraft Foods Malaysia. She outlines the 7 steps in her sales process: 1) Identify prospective customers, 2) Research customers and their needs, 3) Introduce herself and her company, 4) Present products through demonstrations or presentations, 5) Handle objections, 6) Ask for the sale, and 7) Follow up after the sale. She then provides details about Kraft Foods Malaysia and some of their brands like Chipsmore cookies.

1. BY:
MISS SAFIAH BINTI MOHD DIN @ RAHIM
SALES REPRESENTATIVE OF KRAFT
FOODS MALAYSIA

2. STEP 1-
Prospective
• to identify the people or companies that might be
interested in her product.
STEP 2-
Pre-approach
• A good salesperson researches his prospect,
familiarizing himself with the customer’s needs.
STEP 3-
Approach
• This usually involves introductions, making some
small talk, asking a few warm-up questions, and
generally explaining who you are and whom you
represent.

3. STEP 4-
Presentation
• It might involve a tour, a product demonstration, videos,
PowerPoint presentations, or letting the customer
actually look at or interact with the product.
STEP 5-Handling
Objection
• Good salespeople look at objections as opportunities to
further understand and respond to customers’ needs.
STEP 6-Close Up
• the seller has to actually ask if the potential customer is
willing to make the purchase.
STEP 7-Follow
Up
• sending a thank-you note, calling the customer to make
sure a product was received in satisfactory condition.

4. COMPANY PROFILE
• Kraft Foods Malaysia is a subsidiary of Kraft Foods International, the second
largest food and beverage Company in the world which has offered
consumers delicious and wholesome foods for more than 100 years. Kraft
Foods has some of the best-known brands in the world with operations in 72
countries and sales in 155 countries.
• In Malaysia, Kraft Foods is the biggest player in the Biscuits and Salty Snacks
categories with a range of power brands such as Jacob’s, Chipster, Kraft
Singles, Philadelphia, Cheezels and Chachos. Having established its
presence in the early 1980’s, the acquisition of Danone Snacks and Biscuit
Division in 2007 has further strengthened Kraft Foods' presence and helped
achieve strong growth and profitable results for its stakeholders.
• Kraft Foods' commitment to Malaysia as its manufacturing base has made
Malaysia home to factories in Johor Bahru and Penang. Kraft Foods is also
the one of the largest local employer and manufacturer of biscuits and snacks
in Malaysia.
• At Kraft Foods, we like to believe that the term ‘Delicious’ is not just found in
our foods, but also in the many different ways that we deliver them.

5. BRAND UNDER ONE ROOF

6. FOR MORE INFO
• At Kraft Foods, we believe there’s always room for
growth and improvement, to make better, more delicious
products, to serve you better and to ensure that we are
continuously living up to our brand promise.
• We are committed to make today and everyday
delicious. So if you have any comments or suggestions
about our products or our website, do feel free to drop us
a note. If you have any delicious ideas that you would
like to share, we look forward to hearing from you too!
• Tel: 03 – 7872 6688
Email : contactus.malaysia@kraftasia.com

7. CHIPSMORE BRAND
• Chipsmore is a home-grown Malaysian brand that has come
to be loved by both young and old. Since the first Chipsmore
cookies were made over 10 years ago, the delicious
chocolate chip cookies have become known for their
generous amount of chocolate chips in every bite, and have
taken over and lead the market in the cookies segment.
• Building on their decade of success with their irresistible
chocolate chip cookies, a new innovation, Chipsmore Choc
Coated, was introduced, with a smooth cream filling
sandwiched between two crisp biscuits and enveloped in a
chocolate shell. Its 4 delicious flavors, Original, Strawberry,
Yoghurt and Caramel provide a different taste for everyone,
making these sweet treats a leader in the Chocolate-based
segment in a true success story for the local brand.

8. PRICE
RM3.59
RM1.99

9. PRODUCTS

10. PROMOTIONS

11. PLACE
•SUPER MARKET
•HYPERMARKET
•RETAIL STORE

12. Q & A SESSION
THANK YOU