Brecht Declerq - The FIAT/IFTA Latin American MAM survey, highlights from the results analysis
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FIAT/IFTA Media Management Commission Seminar Rio de Janeiro 2016.
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Brecht Declerq - The FIAT/IFTA Latin American MAM survey, highlights from the results analysis
- 1. The FIAT/IFTA Latin American MAM Survey Highlights from the results analysis FIAT/IFTA Regional Seminar, Rio de Janeiro 2016 – Brecht Declercq (VIAA) – 05.05.2016
- 2. Media Asset Management 15 YEARS AFTER THE BIRTH
- 3. 10 years after the breakthrough
- 6. thank YOU!
- 9. MAM SURVEY RESULTS Number of responses 33 After elimination of doubles 31
- 11. WHO FILLED OUT THE SURVEY? Broadcasters 13 University Archives 5 Museums / arts institutions 5 Film archives 2 Governement bodies 2 National audio archive 1 National library 1
- 13. which stage ARE YOU IN?
- 14. 8.5% 4.3% 21.3% 0.0% 6.4% 12,8% 6.4% 6.4% 8.5% Q1 to Q4. What stage are you in? We have no file based collection We have a file based collection, but no MAM plans Preparing development or acquisition of a first MAM or file based workflow Implementing a first MAM or file based workflow We have a working first version We're preparing the development or the acquisition of a second version We're implementing a second version We have a working second version Other
- 15. When did you YOU START?
- 16. 0 1 2 3 4 5 6 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 6a. When did your FIRST MAM or file based workflow come into production phase?
- 17. 0 1 2 3 4 5 6 7 8 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 6a. When did your FIRST MAM or file based workflow come into production phase? MAMs in Latin America MAMs globally (MAM Survey 2015)
- 18. how did the MARKET DEVELOP?
- 19. 0 10 20 30 40 50 60 70 80 90 100 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2013 2012 2014 2015 2016 Accumulative MAM-implementations in Latin America and globally (MAM Survey 2015) ACCUMULATIVE GLOBAL ACCUMULATIVE LATAM
- 20. how long do you USE YOUR MAM?
- 21. 7.0 6.0 5.6 10.0 10.6 6.0 9.1 9.0 9.2 10.0 10.5 7.8 5.9 9.2 7.0 7.8 4.5 5.8 4,3 5.0 6.6 5.9 5.6 6.1 2.1 2.0 1.2 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Number of years that a first MAM was in use – MAM SURVEY 2015 n = 27
- 23. 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 1-Verystrong positive 2-Strongpositive 3-Weakpositive 4-Veryweak positive 5-Veryweak negative 6-Weaknegative 7-Strongnegative 8-Verystrong negative 7a. Impact of MAM or file-based workflows on access to digital born contentn = 15
- 24. 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 1-Verystrong positive 2-Strongpositive 3-Weakpositive 4-Veryweak positive 5-Veryweak negative 6-Weaknegative 7-Strongnegative 8-Verystrong negative 7b. Impact of MAM or file-based workflows on access to digitized contentn = 15
- 25. 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 1-Verystrong positive 2-Strongpositive 3-Weakpositive 4-Veryweak positive 5-Veryweak negative 6-Weaknegative 7-Strongnegative 8-Verystrong negative 7c. Impact of MAM or file-based workflows on access to analog contentn = 15
- 26. 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 1-Verystrong positive 2-Strongpositive 3-Weakpositive 4-Veryweak positive 5-Veryweak negative 6-Weaknegative 7-Strongnegative 8-Verystrong negative 7d. Impact of MAM or file-based workflows on tracking of content use and reusen = 15
- 27. 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 1-Verystrong positive 2-Strongpositive 3-Weakpositive 4-Veryweak positive 5-Veryweak negative 6-Weaknegative 7-Strongnegative 8-Verystrong negative 7e. Impact of MAM or file based workflows on level of detail in annotation or catalogingn = 15
- 28. 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 1-Verystrong positive 2-Strongpositive 3-Weakpositive 4-Veryweak positive 5-Veryweak negative 6-Weaknegative 7-Strongnegative 8-Verystrong negative 7f. Impact of MAM or file based workflows on accuracy in annotation or catalogingn = 15
- 29. 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 1-Verystrong positive 2-Strongpositive 3-Weakpositive 4-Veryweak positive 5-Veryweak negative 6-Weaknegative 7-Strongnegative 8-Verystrong negative 7g. Impact of MAM or file based workflows on number of items archived per yearn = 15
- 34. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% SYSTEM System: access System performance System: interfaces System: search System: statistics System: preview System: storage System design System bugs and bug testing System maintenance Systems for automatic cataloging System automation System: file tracking System: GUI System: multi-linguality 8-11. Main positive effects of MAM or file based workflow implementation
- 39. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% SYSTEM System design System: interfaces System bugs and bug testing System maintenance System: storage Systems for automatic cataloging System automation System: file tracking System: GUI System: multi-linguality System performance System: previews System: access System: search System: statistics 12-15. Challenges experienced in implementing a MAM or file based workflow
- 41. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FILES File formats in general Transfer of files Quality of files MANAGEMENT Technical resources management Human resources management Project management METADATA Migration of metadata Semantic metadada Rights metadata SYSTEM System: storage System maintenance System bugs and bug testing Systems for automatic cataloging 16. Unsolved or dissatisfying aspects of your current MAM or file based workflow n = 15
- 42. positive effects STARTERS expect from a MAM
- 43. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FILES File formats in general Transfer of files Quality of files MANAGEMENT Technical resources management Human resources management Project management METADATA Rights metadata Migration of metadata Semantic metadada SYSTEM System: storage System bugs and bug testing System maintenance Systems for automatic cataloging 17. Main positive effects expected from MAM or file based workflow n = 10
- 45. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FILES Quality of files Transfer of files File formats in general MANAGEMENT Technical resources management Human resources management Project management METADATA Migration of metadata Rights metadata Semantic metadada SYSTEM System: storage System bugs and bug testing System maintenance Systems for automatic cataloging 18. Main challenges expected before implementing first MAM or file based workflow n = 10
- 46. which kind of CONTENT DO YOU KEEP?
- 47. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Television programmes / moving images Radio programmes / spoken word audio Stills / pictures Music Pictures of your own archival objects Other: documents (as files) 19a. What kind of content is / will be kept in your MAM or digital repository? YES NO n = 24
- 48. from which stage IN THE PRODUCTION PROCESS?
- 49. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% As rushes / elementals As full programmes before broadcasting / publication As full programmes after broadcasting / publication 19b. From which stage of the production process will TV or radio programmes enter the MAM or digital repository? YES NO n = 24
- 50. which GENRES?
- 51. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% documentary news sports current affairs / factual entertainment shows / quiz fiction / drama children's programmes cartoons / animation feature films publicity other: educational programmes 19c. Which genres are / will be kept in your MAM or digital repository? YES NO n = 24
- 53. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90%100% Essence (e.g. audio, video, still images) Metadata referring to digital files in the same system Metadata referring to not (yet) file based, analog objects 19d. What is / will be kept in your MAM or digital repository? YES NO n = 24
- 54. connected to a PRODUCTION ENVIRONMENT?
- 55. 45.8% 12.5% 25.0% 20. Is your MAM or digital repository connected to a digital radio or TV production environment? Yes, it is currently No, not yet, but there's a plan to connect it No, and there are no plans to connect it n = 24
- 57. 29.2% 62.5% 16.7% Q21. Does / will your MAM or digital repository handle rights information? Yes No, not yet, but there's a plan to include rights information No, and there are no plans to include rights information n = 26
- 58. some CONCLUSIONS
- 59. Everywhere, a little later in Latin America Huge market potential, take care of rights metadata High hopes, take profit from the delay! Effects of MAM are as positive in LATAM as everywhere else. Most positive: file traffic control, metadata management, improved searching and storage Challenging: file formats, new workflows, metadata & system performance Unsolved or unsatisfactory: automatic cataloging & metadata migration MAMs are much more than a digital silo!
- 60. THANK YOU! FIAT/IFTA MMC Members Elena Brodie-Kusa (EBK) Brecht Declercq (VIAA) For translations & practical help Carlos Hernandez-Esteban Marcia de Simoni (GloboSAT)
Editor's Notes
- 15 years after the birth, when this man was still the US president.
- And 10 years after the breakthrough, when this little company was founded.
- It is time to look back from where we’ve come And where we are heading for
- So that’s why we decided to bomb you a few months ago With yet another survey
- And we want to thank everyone who’s filled it out!
- But before we present you some very revealing results today...
- A little disclaimer... By Benjamin Disraeli I will today be presenting you: LIES, DAMN LIES... and STATISTICS
- So we left those out That left us with 47 valid responses.
- So we left those out That left us with 47 valid responses.
- So we left those out That left us with 47 valid responses.
- So, we had exactly 50 responses... But also 3 very arduous organisations ... who submitted two answers...
- Now the first 7 questions were general questions, Trying to establish which stage we’re in, When it comes to MAM systems.
- Now the first 7 questions were general questions, Trying to establish which stage we’re in, When it comes to MAM systems.
- Now the first 7 questions were general questions, Trying to establish which stage we’re in, When it comes to MAM systems.
- Breakthrough around 2004 à 2007. Second wave coming from 2013.
- Now the first 7 questions were general questions, Trying to establish which stage we’re in, When it comes to MAM systems.
- Now these data allow us to calculate how long a first MAM was actually in use. Of systems implemented before 2007, the average time of use was 8,4 years. Of all systems that came in use after 2007 it was only 5,3 years. Can we conclude that the evolution of MAMs is speeding up?
- This is what we keep in our MAMs: TV and moving image of course, but also audio (radio, music, ...) and pictures. Other objects such as QC reports, subtitles, documents (associated with the media content), ... are clearly less popular for the moment. Nevertheless we expect this feature to become more popular in the future.
- Most popular items managed by a MAM are news, sports, factual programs, entertainment and documentaries. Somewhat less popular to keep in a MAM is publicity, cartoons and feature films. Maybe because this is content that is in a broadcaster’s environment often delivered by third parties?
- Now of course we keep media essence and metadata in our MAMs, But more than 60% of respondents some way or another also track of analog content via their MAM.
- In more than 2/3 of the cases the MAM is connected to a media production environment. This is of course the case at broadcaster’s archives. In 20% of the cases, so also at national audiovisual archives there’s a plan to make the connection.
- This might as well be the next big challenge for many archives. Considering the huge importance of rights and rights information, One out of four archives has a plan to include this information either in their current or their future MAM.