3. TG4
TG4 established in 1996 is a Irish language free-to-air channel
Average 650,000 viewers a day / Average share 2%
TG4 funding 2019 - Government / Commercials €37m
TG4 invests over € 20 million in original Irish language
programming
Which supports 350 jobs in the independent sector.
TG4 employs around 80 people
4. TG4 Archive in Practice
Contemporary Archive - 1996
Part of Scheduling Department
1 full-time member of staff
Tape Library Management ( 20,000 hours)
Tape Archive – 3 Storage locations
Industry & Public Queries
Liasion on Projects
6. How do we create awareness of the archive?
1) Launch – Press Occasions
2) Advertisement
3) Pop-Up Archive
4) Curated Content – Molscéal
5) Events – Gems from the Archive
13. What is MOLSCÉAL?
Online Video Story HUB
MOL = HUB
SCÉAL = STORY
‘MOL’ also means to ‘suggest’ or
‘recommend’.
14.
15. Target Audience
Targeting the core Irish Speaking Audience
i.e. Daily Irish Speakers.
Predominantly in Gaeltacht Areas
Age group 35+
16. Curating Content for different communities within the Irish
Speaking Audience.
Content Strategy:
Content that is engaging and shareable for the specific
audience that is aimed at.
Content that creates an emotional reaction (Nostalgia),
gives new information or inspires.
17. Content is shared on social media to engage with
viewers that are not actively seeking archive material.
#anláseo = #onthisday
According to Merriam-Webster, nostalgia is “pleasure and
sadness that's caused by remembering something from the
past and wishing you could experience it again.” This feeling
of nostalgia can reduce stress, increase feelings of
connectedness - and even influence us to make a purchase.
Nostalgia marketing –