Ireland uses the Euro as currency, with an exchange rate of 0.79 Euros to 1 US dollar. Marketing Mondo Mugs in Ireland would involve networking face-to-face, demonstrating product knowledge, and using visuals and media like newspapers, television, and schools. Irish business laws require VAT registration and providing security for tax obligations. Irish culture is characterized by strong traditions in music, food, religion and community identity.

1. Ireland
By Erin Bechtold

2. Mondo Mugs
These Mondo Mugs aren’t just any mugs! You can customize them with
pictures, quotes, or anything fun. You can freeze, chill, or keep them
warm! Used for any drinks…kid friendly to adult friendly as well!

3. The current dollar in Ireland is the
Euro (EUR) and the exchange rate is
1.25. So it’s .79 EUR to the US dollar.
The Euro is worth just under a US
dollar.

4. Marketing Mondo Mugs
1) Networking: Main business tool in Ireland is communication and spreading
the word. So I would get the word out by telling people face to face about
my product and hope they tell one person who can tell the next.
2) Knowing the Product: I need to make sure that I know the product I am
selling. I need to be able to link each fact to a consumer’s benefit when
asked questions about my product.
3) Visuals: I will use a bunch of colors, pictures, and creativity when selling
my product. Ireland is huge on arts and graphics so that would be
successful when selling Mondo Mugs in Ireland.
4) Market my product through print, education, and television: Like I
stated previously, Ireland is huge when it comes to arts and media. So
putting ads in the newspaper and on TV will really push my product through
to consumers. Also, Ireland used their education systems to spread the
word around about news and events going on in Ireland.

5. Inventory
1) Keep tabs and records on the flow of outgoing and incoming products.
2) Control the transfer in of products to prevent the inventory from
becoming too high or too low that could put my business into jeopardy.
3) Keep a close eye on what Mondo Mugs are preferred to other Mondo
Mugs, so that I can order more of those.
4) Know what the consumers like more of.
5) Minimize reorder time and cost.
6) Allotment of resources at the right time.

6. Laws
WA State Small Business Laws: Ireland Business Laws:
1) The Department of Labor and 1) You must register for the Value-
Industries’ new ergonomics Added Tax (VAT) if you are a
regulations. non-established supplier
2) Land use restrictions enforced by supplying taxable goods or
Growth Management Hearings services.
Boards. 2) There is also a requirement of
3) The revised light rail plans adopted by security where revenue may
Sound Transit . request VAT registered persons
4) Required to have several permits and supplying taxable goods or
licenses in order to have a business. services to provide security for
5) Required to purchase workers’ the tax acts as a sales made in
compensation insurance. the state.
6) Pay import/export fees. 3) The security may be in the
7) The system is run as a state-owned form of a bond issued by the
monopoly and the state law prohibits bank to carry on a banking
private competition business in the state or may be
in cash, bank draft, or in money
order form.

7. Political Ramifications of Ireland
 Long history of political violence in Northern Ireland.
 Crimes such as theft, burglary, larceny, and corruption.
 Involved in keeping peace missions.

8. Ireland Culture
 Ethnic communities in Ireland identify themselves culturally through
dance, religion, music, food, dress, and secular and religious ceremonies. Ireland is very
much a country that is intact with its old roots and so communities are characterized by
“both the resilience of their ethnic identities and the degree to which they have assimilated
to host national cultures” (Wilson, 2001).
 There is also informality to Irish culture unlike the British culture, their neighbors. Public
displays of affection or emotion are accepted as well as humor, literacy, and sarcasm which
is the preferred sanctions when it comes to govern public social interaction.
 This sentence defines many aspects of Ireland’s culture especially when it comes to
different customs of Ireland from food customs to religious customs to secular customs.
Some ceremonial food customs includes large family gatherings for a sit down to a main
meal of roast chicken and ham.

9. Geography
So let’s begin with the basics. Ireland is 27, 135 square miles and has a
growing population of 3,840,838 people. Ireland ranks 120 in the world
(McCoy, 2003). Ireland is a very small country, about half the size of
Arkansas. It is a central plain rimmed with low ranged mountains except
for the Dublin region and is filled with inland waterways. It is situated in
the Atlantic Ocean and separated from Great Britain by the Irish Sea.