The document discusses marketing strategies for a new company. It outlines 3 target customer segments with profiles that include age, location, interests, and annual income. The segments are: 1) Company owners in Luxor aged 24-28 earning $40-50k annually interested in photography. 2) Middle management in Assuit aged 30-40 earning $130-150k interested in music and sports. 3) High-level careers in Cairo aged 40-50 earning $200-250k interested in travel. The marketing strategy will focus on price, product, placement and promotion tactics to attract these different segments. The goal is to increase the number of trainees over 3 months and open new branches within