Academic Lecture Business Economics Tech StartUp UNITO Federico Capello 16nov2015

Federico Capello – SEE YOUR BOX - mail: fcapello@seeyourbox.com twitter: @fcT0
UNITO - BUSINESS ECONOMICS LECTURE – 16 Nov 2015
UNITO
Business Economics course –
Prof. Maurizio Cisi
Federico Capello
COO & Co-founder SEE YOUR BOX
Tech StartUp and New business models:
opportunity for business economics graduate
16 November 2015

•  About me
•  SEC I: BUSINESS MODELS EVOLUTION
•  Product #innovation and #business #model
•  Top 20 Market Capitalization: #tech trend
•  Tech sector #strategy: #growth trought #acquisitions
•  Tech #StartUp: Definition
•  Tech #StartUp: #lifecycle and #finacing
•  SEC II: FOCUS ON INTERNET OF THINGS
•  #IoT: #tecnology
•  #IoT: #value creation
•  SEC III: CASE HISTORY
•  @SeeYourBox #Real-Time monitoring #logistics service
•  Extra
LECTURE 16 Nov 2015
2

ABOUT ME
Bachelor
Degree
Economics
2008
Erasmus
Pantheon-Assas
Paris II
2009
Business
Admin.
Dissertation
CSR
2012
Entrepreneurship
Programme
Bath University
Jul 2013
Talenti per
l’Impresa
Fondazione
CRT
2013
Sustainability
Report GRI
2012
Technology
projects – Home
automation -
Security
2013
Start Up Weekend
IOT Start Up
Navigation &
Monitoring Sector
2014
IOT Start up
2014- now
fc.federicocapello@gmail.c
om

Federico Capello
twitter fcT0
mail: fcapello@seeyourbox.com
3

•  About me
•  Extra
LECTURE 16 Nov 2015
4

PRODUCT #INNOVATION AND #BUSINESS #MODEL
Ford model T
Production from
1908 to 1927
(19 years)
Fiat Panda
second generation
Production from
2003 to 2012
(9 years)
2015 Tomorrow
?
2003 1908
5

TOP 20 MARKET CAP: #TECH TREND
2006 2015
# Company Market Value
1 Apple $741.8 B
2 Google $367.6 B
3 Exxon Mobil $357.1 B
4 Berkshire Hathaway $354.8 B
5 MicrosoC $340.8 B
6 PetroChina $334.6 B
7 ICBC $278.3 B
8 Wells Fargo $278.3 B
9 Johnson & Johnson $275.7 B
10 NovarKs $272.6 B
11 China Mobile $271.5 B
12 Wal-Mart Stores $261.3 B
13 General Electric $253.5 B
14 Nestle $247.3 B
15 Roche Holding $240.4 B
16 Toyota Motor $239 B
17 Facebook $231.6 B
18 JPMorgan Chase $225.5 B
19 Procter & Gamble $224.3 B
20 China ConstrucKon Bank $212.9 B
# Company Market Value
1 Exxon Mobil $362,5 B
2 General Electric $348,4 B
3 MicrosoC $279 B
4 CiRgroup $230,9 B
5 BP $225,9 B
6 Royal Dutch Shell $203.5 B
7 Procter & Gamble $197.1 B
8 HSBC Group $193.3 B
9 Pﬁzer $192 B
10 Wal-Mart Stores $188.9 B
11 Saudi Basic Inds $184.7 B
12 Gazprom $184.4 B
13 Bank of America $184.2 B
14 Toyota Motor $175.5 B
15 AIG $172.2 B
16 Petro China $172.2 B
17 Johnson & Johnson $171.5 B
18 Total $154.7 B
19 Altria Group $149.6 B
20 GlaxoSmihKline $147.4 B
n. 12
new
entries
http://www.forbes.com/lists/2006/18/MktVal_1.html http://www.forbes.com/global2000/
n.4 from
TECH
SECTOR
6

#TECH SECTOR #STRATEGY: #GROUTH TROUGHT
#ACQUISITIONS
http://techcrunch.com/2014/02/25/the-age-of-acquisitions/
7

•  INNOVATIVE PROJECT (product
or process)
•  HIGH FAILURE RATE (9 on 10)
•  SOLUTION FOR REAL
PROBLEM
•  MAY EVOLVE TO A COMPANY
* Riccardo Luna “Cambiamo Tutto!”, Editori Laterza, pag.15
#TECH #STARTUP : DEFINITION*
8

#TECH #STARTUP: #LIFECYCLE AND #FINANCING
http://fundersandfounders.com/how-funding-works-splitting-equity/
9

•  About me
•  Extra
LECTURE 16 Nov 2015
10

#IOT: #TECHNOLOGY
http://postscapes.com/what-exactly-is-the-internet-of-things-infographic
11

http://postscapes.com/what-exactly-is-the-internet-of-things-infographic
#IOT: #TECHNOLOGY
12

•  Economic Profit is not considered
as company priority in mid-terms
•  Focus on users and data collection
•  Big Data Analysis
Key objecKve IoT Startup:
EQUITY VALUE CREATION
#IOT: #VALUE CREATION
13

RECENT M&As
(MULTIPLES ON ANNUAL REVENUES)
Waze data used to
improve navigation
experience for 250m of
Google Maps users and
over 800k websites
connected via APIs
#IOT: #VALUE CREATION
14

•  About me
•  Extra
LECTURE 16 Nov 2015
15

This report is solely the property of See Your Box Ltd. No part of it may be circulated, quoted, or reproduced for distribution
without prior approval from See Your Box Ltd. This material was used during an oral presentation; it is not a complete record
of the discussion.
No liability is attached to See Your Box, with respect to any information, estimates, forecasts or projections set out in this
presentation
See Your Box does not accept responsibility or liability for any loss or damage suffered or incurred by you or any other
person or entity however caused (including, without limitation, negligence) relating in any way to this Presentation including,
without limitation, the information contained in or provided in connection with it, any errors or omissions from it however
caused.
Make your box
intelligent
www.seeyourbox.com
@SEEYOURBOX
16

2013 2014 2015 2016 2017 2018 2019
ü  Business idea
ü  Team creation
ü  Beta system version
ü  Awards
ü  Commercial contacts
ü  Key partnerships
ü  MOU agreement
ü  BlueLion Incubator
ü  Swiss branch
ü  2nd system version
ü  B2B exhibitions
ü  First client
ü  EU-Cisco funds
ü  Revenues
•  EBITDA 0
•  Revenues > $2ml
•  EBITDA positive
•  Brand
•  3rd system version
•  Net profit
•  Market penetration
•  Company organization
•  4th system version
•  5th system version
•  Cash positive
1st injecRon Seed Round Round A Round B Round C
@SEEYOURBOX: #MILESTONES TO SUCCESS
17

IoT is to solve real issues in B2B logistics
See Your Box Ltd. - 11/12/2015 3
The future is a “seamless flow”
of information across the
whole supply chain. This is the
way to real time corrective
actions
18
@SEEYOURBOX

SYB is a service that focuses on goods and
is simple!
YOU CAN NOW REACT, BEFORE
YOUR CUSTOMER EVEN KNOWS!
IF ANYTHING HAPPENS SYB
DETECTS AND ALERTS YOU
INSERT SYB IN EVERY SHIPMENT
Press once and your box
becomes
“smart ”
Your smart box provides
“assurance” throughout
its journey
Manage risk before it
becomes a
“customer’s” issue
@SEEYOURBOX
19

IoT challenge: to integrate four
technological domains
Remotely
programmed
multi-sensor
device
Worldwide,
secure
communications
Independent
server and web-
based user
interface
ServiceSimple Secure Intelligent
Turnkey
Solution
No need to
change your
company IT
system
Hassle free integration with customer’s IT systems
though extensive API system
@SEEYOURBOX
20

•  About me
•  Extra
LECTURE 16 Nov 2015
21

Academic Courses I and II year
A
LEGAL
B
ADMIN/
ACCOUNTING
C
ANALYSIS
D
MKT STRATEGY
E
PROJECT
MANAGEMENT
F
FINANCE
G
MARKETING
•  Legal framework noRon
•  OrganizaRon legal form definiRon – DraCing statute
•  Dealing with company solicitor
•  TaxaRon management
•  Bookkeeping
•  Annual reporRng – dealing with professional
accountant
•  Choosing between debt financing vs. capital injecRon
•  Company management for funcRons and HR
•  Cost analysis (fixed vs. variable)
•  Asser depreciaRon definiRon
•  Benchmarking financial products
•  Survey
•  Pricing Product/Service
•  Market analysis
•  Exchanging Rate forecast and hedging
•  OperaRon
•  Staff management
•  Procurement
•  Internal reporRng
•  Treasury (budget and capital needs)
•  Pricing (with MKT Strategy)
•  Key performance indicators: Capital – Economics -
Cash
•  Financial Planning and budgeRng
•  Market analysis
•  TargeRng
•  CommunicaRon
A
A
B
C
C
D
E
A
B
F
D
G
F
B
22
#BUSINESS #ECONOMICS #SKILLS FOR #STARTUP
StartUp Functions Graduate’s Skills

CLOUD STORAGE – FILE SHARING AND FREE OFFICE TOOLS
FOR REMOTE WORKING
PRESENTATIONS
START UP NEWS 6 SOCIAL
NETWORK START UP EVENTS
CROWDDFOUNDING
PLATFORMS
PROJECT MANAGEMENT FREE LEARNING AND
TUTORIALS
PROFESSIONAL SOCIAL NETWORK AND
NEWS
FREE SUITE OFFICE
VIDEO/GROUP
CONFERECE
PRODUCTIVITY
ONLINE SURVEY
23
ONLINE #FREE #TOOLS

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