Lecture October 2017

1. Business Economics & Tech Start-ups:
Overview and Career Opportunities
27/10/2017
27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 1
UNITO – Course of Business Economics
Prof. Maurizio Cisi
Speaker:
Federico Capello
COO & Co-founder SEE YOUR BOX
@fcT0 @seeyourbox

2. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 2
• WHY INNOVATE?
• Automotive sector and Innovation
• Innocation and Market Capitalization
• How Tech Giants Innovate
• WHAT IS INNOVATION? E.g. @SEEYOURBOX AND INTERNET OF THINGS
• #IoT opportunity
• #IoT in Logistics
• #IoT vs existing Technologies
• @SeeYourBox Solution
• ECONOMICS DEGREE AND TECH START-UPS
• Team @SeeYourBox
• About Me
• Business Economics Skills
• Extra: useful tools

3. Tomorrow201720031908
27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 3
PRODUCT INNOVATION AND NEW BUSINESS MODELS
Ford model
T
Fiat Panda
second
generation
Production from
1908 to 1927
(19 years)
Production from
2003 to 2012
(9 years)
?

4. # Company Market Value
1 Exxon Mobil $362,5 B
2 General Electric $348,4 B
3 Microsoft $279 B
4 Citigroup $230,9 B
5 BP $225,9 B
6 Royal Dutch Shell $203.5 B
7 Procter & Gamble $197.1 B
8 HSBC Group $193.3 B
9 Pfizer $192 B
10 Wal-Mart Stores $188.9 B
11 Saudi Basic Inds $184.7 B
12 Gazprom $184.4 B
13 Bank of America $184.2 B
14 Toyota Motor $175.5 B
15 AIG $172.2 B
16 Petro China $172.2 B
17 Johnson & Johnson $171.5 B
18 Total $154.7 B
19 Altria Group $149.6 B
20 GlaxoSmitthKline $147.4 B
27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 4
TOP 20 MARKET CAP: TECH TREND
2006 2017
# Company Market Value
*1 Apple $752.0 B
*2 Alphabet (Google) $579.5 B
*3 Microsoft $507.5 B
*4 Amazon.com $427.0 B
5 Berkshire Hathaway $409.9 B
*6 Facebook $407.3 B
7 Exxon Mobil $343.2 B
8 Johnson & Johnson $338.6 B
9 JPMorgan Chase $306.6 B
*10 Tencent Holdings $277.1 B
11 Wells Fargo $274.4 B
*12 Alibaba $264.9 B
13 General Electric $261.2 B
*14 Samsung Electronics $254.3 B
15 AT&T $249.3 B
16 Bank of America $231.9 B
17 ICBC $229.8 B
18 Nestle $229.5 B
19 Royal Dutch Shell $228.8 B
20 Procter & Gamble $228.1 B
n. 13
new
entries
http://www.forbes.com/lists/2006/18/MktVal_1.html http://www.forbes.com/global2000/
n.7 from
TECH
SECTOR

5. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 5
GROWTH STRATEGY IN TECH: ACQUISITIONS
http://techcrunch.com/2014/02/25/the-age-of-acquisitions/
5

6. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 6
• WHY INNOVATE?
• Automotive sector and Innovation
• Innocation and Market Capitalization
• How Tech Giants Innovate
• WHAT IS INNOVATION? E.g. @SEEYOURBOX AND INTERNET OF THINGS
• #IoT opportunity
• #IoT in Logistics
• #IoT vs existing Technologies
• @SeeYourBox Solution
• ECONOMICS DEGREE AND TECH START-UPS
• Team @SeeYourBox
• About Me
• Business Economics Skills
• Extra: useful tools

7. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 7
@SEEYOURBOX: #IOT OPPORTUNITY

8. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 8
@SEEYOURBOX: #IOT IN LOGISTICS

9. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 9
@SEEYOURBOX: #IOT vs EXHISTING TECHNOLOGIES

10. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 10
@SEEYOURBOX SOLUTION

11. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 11
• WHY INNOVATE?
• Automotive sector and Innovation
• Innocation and Market Capitalization
• How Tech Giants Innovate
• WHAT IS INNOVATION? E.g. @SEEYOURBOX AND INTERNET OF THINGS
• #IoT opportunity
• #IoT in Logistics
• #IoT vs existing Technologies
• @SeeYourBox Solution
• ECONOMICS DEGREE AND TECH START-UPS
• Team @SeeYourBox
• About Me
• Business Economics Skills
• Extra: useful tools

12. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 12
TEAM @SEEYOURBOX

13. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 13
Bachelor
Degree
Economics
2008
Erasmus
Pantheon-Assas
Paris II
2009
Business Admin.
Dissertation CSR
2012
Entrepreneurship
Programme
Bath University
Jul 2013
Talenti per
l’Impresa
Fondazione
CRT
2013
Sustainability
Report GRI
2012
Technology projects
– Home automation -
Security
2013
Start Up Weekend
IOT Start Up
Navigation &
Monitoring Sector
2014
IOT Start up
2014- now
13
ABOUT ME
FEDERICO CAPELLO

14. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 15
Academic Courses I and II year
A
LEGAL
B
ADMIN/ACCOUNTI
NG
C
ANALYSIS
D
MKT STRATEGY
E
PROJECT
MANAGEMENT
F
FINANCE
G
MARKETING
• Legal framework notion
• Organization legal form definition – Drafting statute
• Dealing with company solicitor
• Taxation management
• Bookkeeping
• Annual reporting – dealing with professional
accountant
• Choosing between debt financing vs. capital
injection
• Company management for functions and HR
• Cost analysis (fixed vs. variable)
• Asser depreciation definition
• Benchmarking financial products
• Survey
• Pricing Product/Service
• Market analysis
• Exchanging Rate forecast and hedging
• Operation
• Staff management
• Procurement
• Internal reporting
• Treasury (budget and capital needs)
• Pricing (with MKT Strategy)
• Key performance indicators: Capital – Economics -
Cash
• Financial Planning and budgeting
• Market analysis
• Targeting
• Communication
A
A
B
C
C
D
E
A
B
F
D
G
F
B
15
BUSINESS ECONOMICS SKILLS AND START-UP
StartUp
Functions
Graduate’s Skills

15. CLOUD STORAGE – FILE SHARING AND FREE OFFICE TOOLS
FOR REMOTE WORKING
PRESENTATIONS
START UP NEWS 6 SOCIAL
NETWORKSTART UP EVENTS
CROWDDFOUNDING
PLATFORMS
PROJECT MANAGEMENT FREE LEARNING AND
TUTORIALS
PROFESSIONAL SOCIAL NETWORK AND
NEWS
FREE SUITE OFFICE
VIDEO/GROUP
CONFERECE
PRODUCTIVITY
ONLINE SURVEY
27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 16
EXTRA: USEFUL TOOLS

16. 27/10/17 Federico Capello - See Your Box - Mail: fc.federicocapello@gmail.com - Twitter: fcT0 17
Federico Capello
COO & Co-founder SEE YOUR BOX
@fcT0 @seeyourbox